APIs: Opening up Business and Providing Avenues for Growth. Panel Discussion at the monthly Silicon Valley Product Management Association meetup in Santa Clara, CA on Wednesday, April 3, 2013. Panelists: Delyn Simons, Mashery, Daniel Jacobson, Netflix, DeVaris Brown, ZenDesk, Rich Manalan, Atlassian, Sam Ramji, Apigee

1. APIs: Opening up Business and Providing
Avenues for Growth
Delyn Simons
@delynator, @mashery
#svpma API panel
April 2013

2. Mainstreaming of APIs

3. Open APIs: Accelerating Growth
4 months
ProgrammableWeb API directory
8000 APIs and counting
6 months
9 months
18 months
8 years
Total APIs Over Time

4. 1. Consumerization of IT

5. Corporate IT Consumerized IT
Controlled Connected
Secure Open
Process Fast
Efficient for Systems Efficient for Users

6. 2. From Products to Platforms

7. Product Think Platform Think
Device-centric Services-centric
OS Cloud
Hardware Content
Download Stream
Wired Magazine, Dec 2011

8. 3. Developers in the Driver’s Seat
Photo Credit:
flickr.com/techcrunch

9. Developers
change the game

10. Ecosystem includes “Dark APIs”

11. Credit: John Musser, ProgrammableWeb, July
2012

12. REST vs. SOAP: Simplicity wins
Distribution of API protocols and styles
Based on directory of 5,100 APIs listed at ProgrammableWeb, February 2012
12

13. Credit: John Musser, ProgrammableWeb, July
2012

14. Over 60% of new APIs support JSON
Percentage of new APIs with only JSON support
Based on directory of 5,100 APIs listed at ProgrammableWeb, February 2012
14

15. #SVPMA API Panel
@daniel_jacobson, @netflixapi
@sramji, @apigee
@rmanalan, @atlassian
@devarispbrown, @zendeskdevteam
moderator: @delynator, @mashery
- Finding the Right Audience for your API
- REST vs the rest: are all APIs destined to be remote?
- Accelerate your internal product roadmap with APIs
- Unlocking partner management and Biz Dev 2.0 with APIs
- Monetizing APIs ... who does that?
- Growth hacking/attracting developers to your ecosystem