When setting up a child care/day care business it is important to keep in mind what parents are looking for. This will help ensure that parents will want to use your services. Know what parents are looking for can help grow and expand your daycare. It is never to late to think about these tips, whether you are just starting your daycare or you have been in business for years, this information can help you have a successful child care center.

1. How Can Knowing What Parents Look
For In A Daycare Benefit Your
Business?
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2. While daycares truly revolve around the
children put within your watchful eye, the
truth behind any successful daycare is that the
owner knows exactly what parents look for in
a daycare. The idea behind a daycare that is
successful for years to come is being able to
attract the attention of parents as well as their
trust. When it comes to daycare, parents want
to know 110% that their child is safe
and in good hands.

3. To do this, you’ll need to market and
advertise your daycare as one that is a safe
haven where children can learn, grow, and
have a lot of fun. Of course beyond marketing
it’s also crucial that you’re able to live up to
the standards you set for your daycare.
So what exactly do parents look for in a
daycare? Not all parents have the same
expectations when it comes time to choose
the best place to keep their children during
the day.

4. However, below you will find some of the
most commonly sought things that parents
want and expect out of a daycare. Take all of
these wants into consideration to ensure that
your daycare is advertised in the best light
possible:

5. Safety First
• Parents want to know that the daycare you
provide is a truly safe haven.
• Moms and dads alike should be able to fully trust
that the physical location of the daycare they
choose is safe from the inside out.
• Though it seems silly, not all daycares are truly
childproof.
• To ensure that your daycare is as safe and secure
as possible you should only allow children to
spend time in a location that is nothing but safe
for them.

6. • This means keeping your daycare clean and using
the necessary precautions to keep germs and
infections at minimal levels.
• Having a daycare that isn’t kept clean poses all
sorts of health risks.
• Children are known to carry all sorts of germs
along with them so using the necessary cleaning
and disinfectant products at your daycare is a
must.
• Physical safety also means that the location of
your daycare is free of things that may be
hazardous to children.

7. • Sharp, heavy, and small objects all pose
threats to children of all ages.
• Children are infamous for wanting to touch
and sometimes taste everything they see so
it’s important to keep any dangerous items
out of reach.
• Having an alarm system at your daycare along
with sturdy fences or enclosures also adds to
the overall safety of your daycare.

8. Ability to learn
• One of the most important factors that
parents look for in a daycare is finding a
daycare that allows their child to learn.
• Children are open books, sponges as many
say, as their brains are in the prime position to
soak in new information.
• Learning is fundamental for children and at
young ages children are eager and ready to
learn new things.

9. • Learning and education are especially
important for those daycares that advertise as
being learning centers.
• However, even everyday daycare locations
should offer an environment that directly and
indirectly teaches children new things.
• Colors, shapes, animals, reading, and learning
how to write are all things that children can
learn at a daycare.
• You may find that having education in teaching
may be extremely useful for properly meeting
this daycare expectation.

10. Fun and excitement
• Kids like to be kids and kids like to have fun
and do exciting things.
• Parents want to know that their child will be
well entertained throughout the day while at
daycare which means that as a daycare owner,
you have to think like a kid.
• Ask yourself what do children like to do?

11. • What types of activities are fun and exciting
for children to indulge in?
• Things such as outdoor excursions, games,
crafts, hands-on activities and show and tell
are all great activities for children.
• There should never be a boring day at your
location.

12. Remember, parents look for a daycare that will
keep their child interested and entertained for
hours. It’s up to you to have a list of ideas that
will keep the children satisfied.

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