Trying to build your client base or get your personal training business off the ground? Take a look at this presentation and get some ideas as to how you can succeed as a personal trainer. Market locally, and use current clients to help spread the word about your personal training business.

1. Marketing your Personal
Training Business Online
Brought to you by the marketing experts at
www.demandmart.com

2. With the right Personal Training Online
Marketing strategies, you can bring in new
customers while you're on vacation, enjoying a
nice dinner, or even while you're asleep. You can
set everything up to run on auto-pilot, working
for you 24/7 while you do whatever it is that you
want to. You don't need to be a computer whiz
or a marketing guru to succeed – you just need
to be willing to do whatever it takes to learn
how to market a personal training business and
grow it quickly.

3. The average personal trainer only makes around
$29,000 a year, while other personal trainers
who apply personal training online marketing
strategies can have six figure incomes and only
need to work part-time.

4. Create a Website for your Business
• Multitudes of people, numbering in the millions, are using
the Internet to search for and compare personal services.
• Using a website is a great way to market your services and
provide potential customers with information about your
company.
• It is important that your site looks up-to-date and
professional, you should incorporate graphics that are
relevant and take the time to make sure it is free of spelling
and grammar errors.
• Ease of navigation, readability, and a comfortable,
organized look are qualities that will attract potential
customers.
• Be sure to place information about your areas of expertise,
qualifications, experience, and other relevant information
on your site.

5. Find your Niche
• You will need to identify your areas of specialty and
work on promoting them.
• This is one aspect you will need to think through
carefully, so your personal training online marketing
campaign will attract the right customers.
• An effective marketing campaign consists of listing
specifically what you do and how you can help.
• For example, if you are a personal trainer specializing in
aerobics and weight-lifting, then that is the message
you will want to send out in your personal training
online marketing campaigns.

6. Online Marketing: Email Lists
• You will need to develop a customer email database by placing an
opt-in or sign-up form on your site.
• This will allow potential customers to leave their email addresses,
and they'll be more likely to do that when you provide them with
something of value in return.
• You may offer them freebies such as fitness reports and reports on
the best methods for increasing muscle and burning fat.
• They make great gifts and will elicit a desirable response from
potential clients.
• You may also acquire email lists from list sellers, which can be used
in conducting targeted personal training online marketing
campaigns.
• When you send out a well-written sales letter, be sure to include
something of value, such as a weekly newsletter, for instance, to
elicit a desirable customer response. The response could be
agreeing to schedule training sessions with you.

7. Online Marketing: Content Marketing
• Another way to accomplish your personal training online
marketing goals is to have a number of articles written
about fitness-related topics and distributed throughout the
Internet and to popular article directories.
• This campaign will also support your website and the
creation of email lists.
• Quite a number of people may read these articles, and
might be interested enough to actually visit your site and
sign up for your newsletter.
• This will help increase your site's popularity, and your
search engine ranking, making it easier for potential
customers to find you and the your services as a personal
trainer.

8. Promotion
• For small businesses, traditional marketing campaigns that include
brochures, radio, TV, newspaper and magazine advertising can be too
costly.
• Here are some avenues to consider integrating into your physical therapy
marketing plan for creating awareness of your services and generating
interest:
– A couple strategically placed print ads and brochures reaching a target
audience can be more effective than a general media sweep. Seek out venues
that promote healthy and physical lifestyles such recreation centers, gyms,
and health food stores.
– Social media such as Facebook and Twitter are free networking tools that can
reach infinite potential customers in real time, which gives you the advantage
of creating and maintaining relevancy for your practice.
– An Internet presence is an essential marketing tool for a physical therapy
practice. Promoting your services through a website, newsletters and blogs
will make your practice more visible to the many customers who look to the
Internet for information.

9. Internet Advertising
• These days, an attractive package of audience-specific ads
can be spread all over the Internet.
• Ideal avenues are popular sites like Yahoo.com, Google.com
(through its Ad-Sense program), and Bing.com and ads
placed in magazine websites.
• Internet ads play a key role; they are cost-effective and can
be tailored for a wide or narrow audience as needed.
• If you are operating on a low budget, in the meantime, you
may opt to target websites that are at their peak such as
YouTube, Squidoo, Zorpia, and other social networking sites
due to their growing popularity. They are also great ways to
increase the word-of-mouth factor.

10. 60 Day Free Trial
Capture and share leads, while marketing online today!
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demandmart will
– Create a personalized marketing profile
– Submit your company to leading search engines and directories
– Allow you to build business networks and share leads
– Provide an easy to use blog and newsletter tool
– Allow you to easily create and share coupons
– Provide a simple to use appointment request system
– Send automatic email responses your customers