The marketing profession has been turned upside down in the past ten years. Now more than ever marketing leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before. Marketing is more customer-centric and more content driven than today and that is reflected in the way that companies are organizing their marketing departments. This template has been designed to help you and your company design, staff and resource The Modern Marketing Organization. To obtain this document, visit us at http://www.demandmetric.com/register

1. CMO
VP Demand
Generation
Content Marketing
Manager(s)
Event Marketing
Manager(s)
Marketing Program
Manager(s)
Inside Sales Rep(s)
VP Strategic
Communications
Community & Social
Media Manager
Creative Director
Agency Project
Manager(s)
Graphic Designer
Public/Analyst/Inves
tor Relations
Manager
VP Product
Development
Market Analyst(s)
Product Manager(s)
Product Marketing
Manager(s)
Product
Development
Engineer(s)
VP Sales
Enablement
Marketing
Operations Manager
Lead Qualification
Specialist
CRM/Marketing
Automation Systems
Administrator
VP Customer
Success
Director, Professional
Services
Professional Services
Consultant(s)
Customer Success
Manager(s)
Customer Support
Technician(s)
Customer Advisory
Council
Customer
Experience (CX)
Management Team
Modern Marketing Department Structure