Here you can find tools and the steps to take to make sure that your landing page converts and retains as many people as possible. Online shopping and SaaS businesses need to optimize their landing pages or they stand to lose users forever.
3. “There can be as much value in the
blink of an eye as in months of rational
analysis.”
― Malcolm Gladwell, Blink: The
Power of Thinking without Thinking
4. Top 20 internet users
by country:
1. China
2. USA
3. India
4. Japan
5. Brazil
6. Russia
7. Germany
8. Indonesia
9. UK
10. France
11. Nigeria
12. Mexico
13. Iran
14. Korea
15. Turkey
16. Italy
17. Phillippines
18. Spain
19. Vietnam
20. Egypt
The world total…
2,405,518,376 users
6. For entrepreneurs, this means a huge
market of technologically capable
people in a geographically borderless
market.
And plenty of solutions, tools and gimmicks to offer
them.
7. This also means that what makes the
biggest impact on your potential users will
be the first thing they see on your website.
So, how fast do people make up their minds
about what they see online?
14. Why use a template
instead of building
my own site?
Resources for
themes:
Themeforest
Template Monster
Themetrust
• Faster
• Cheaper
• Code is clean (pay for your
template from a reputable
site!!!)
• Customizable (usually – or
just ask the creator to pop in
a feature)
• Already been tested for user
optimization
• You can choose one that is
cross-browser and crossdevice capable from the getgo
15. Alternatively… if you know a website you
want to “borrow”…
Right click > “View source” and check the links for the CSS or JS to
see if it’s WordPress, Joomla etc. and what the theme name is. Then
search for it on Google.
16. Pro tip: see what others in your industry
are doing and take the best features from
them. You’ll need to research them in any
case to get the “prototypical” aspects
correct.
17. It may be tempting to go for an eyecatching and unique design at the start…
22. a) The Coffeeshop Test
Get out on the street
with your laptop and
smartphone, and ask
people to tell you what
they think.
Image credit
Make sure to charge your
devices fully before starting!
24. Conversion and retention combined
are the Holy Grail
With all of the information interpreted from
mapping and analytics, from coffeeshops to
templates, you will be able to refine your
website to optimal user retention and higher
conversion rates.
Good luck!
27. Find the original article that inspired this Slideshare on The
Next Web:
“Don’t lose users for eternity in the first five seconds: how to
survive the blink test”