The document summarizes tourism trends in the French Riviera over several decades from the 1980s to present. It notes that tourism levels fluctuated in response to economic crises and events like the Gulf War and September 11 attacks. While tourism declined after attacks in Paris and Nice in recent years, local authorities are working to increase tourism through social media campaigns promoting the region. The document provides statistics on tourism's economic contribution and the origins, activities, and accommodations of visitors to the French Riviera.
4. HOW TOURISM CHANGES?
4
1985-1986
Good number
of tourists
1987
Black Monday
Crisis
1989-1990
Tourists are
back
1991-1993
Gulf War
Economic Crisis
2000
Best year of
the decade
2001
11th of September
Crisis
2001-2015
Good number of
tourists
2015-2016
Events in Paris
and Nice
National and international
economic context seem to
affect tourism.
5. TOURISM TODAY?
5
by 20-25%
by 10%
Via campaigns relying on
social networks
#CotedAzurNow
#ILoveNice
August 2016
November 2016
Source : Webography on slide 12
6. WHO COMES TO FRENCH RIVIERA?
6
Foreign
Attendance
28% Non European
Clientele
17,4 % 16,7 % 8,4 % 7,0 % 7,6 % 5,0 %
50%
Source : Webography on slide 12
7. WHY TOURISTS COME?
7
1 out of 5 visitors travelling
on business
Source : Webography on slide 12
8. WHO ARE THE LEISURE VISITORS?
8
Couples (25-59)
Individuals (25-59)
Families
Seniors (60+)
Young people (-25)
50% 50%
Source : Webography on slide 12
9. WHERE ARE THEY GOING TO OVERNIGHT?
9
Hotels (38%)
Friends and Relatives (22%)
Secondary Residences (14%)
Rentals (10%)
Source : Webography on slide 12
10. IN WHICH CITY?
10
Nice City
(37%)
Nice - Seaside
(11%)
Antibes
(17%)
Cannes Mandelieu
(16%)
Other
(19%)
Source : Webography on slide 12
11. HOW DOES TOURISM AFFECT ECONOMY?
11 million
11
10 billion €
x
625 €/stay
88 €/day
Source : Webography on slide 12