1. Spider-Man

2.  1. Transmedia Text – General Story
 2. Spider-Man´s History
 3. Transmedia Storytelling
 Comics
 TV Series
 Digital Cinema
 Rock Musical: Spider-Man: Turn off the Dark
 Games
 Viral Marketing
 Spider-Man Imitation
 4. Merchandising
 5. Target Audience

3.  Peter Parker was only a young boy when his
parents died in a plane crash
 Lived with his father´s older brother and wife: Ben
and Mary Parker
 On High School Peter Parker was isolated and
unpopular
 shy, highly intelligent, brilliant in science
 On a science exhibit: was bitten by a spider that
has received a dose of radioactivity
 Result: gained spider-like powers
 super strength, reflexes

4.  But: didn´t immediately become a crime-fighter
 At first: became famous as a professional
wrestler on television
 After a match: robbery took place
 Peter chooses not to stop the thief
 Later: Peter´s Uncel was killed in a robbery by
the same thief
 „With great power there must also come great
responsibility.“ – Uncle Ben´s words
 Peter began fight crime – Spider-Man was born

5.  Spider-Man: one of superhero
out of the Marvel stories
 Characters made by Stan Lee,
Steve Ditko
 The first Spider-Man story:
intended as no more than a one-shot experiene
 „Martin Goodman didn´t want to publish it at
all.“- Stan Lee

6. The Amazing Fantasy #15 (1962)
“Spider-Man issue of Amazing
Fantasy was one of the best-
selling books we´ve ever had.”
- Stan Lee

7.  Comic-centred transmedia storytelling
 Main theme: Peter Parker´s assessment of
personal needs and higher responsibility
 Has an almost depressive mood
 changed: revelation of Spider-Mans
identity
 led to a higher self-esteem of the main
character

8.  Amazing Spider-Man
• Original comic
• Many great stories:
including the origin of
Spider- Man,
creation of the villians
such as Green Goblin,
Dr. Octopus, the Venom

9.  Sensational Spider-Man
• Darker look
• More appropriate for an
older audience
• „Back in Black“ storyline

10.  Friendly Neighborhood Spider-Man
• A more cheerful tone
• Shows the wise cracking
side of Spider-Man
• Lighter part of Spider-
Man

11.  Marvel Adventures Spider-Man
• For younger audience

12.  Ultimate Spider-Man
• Ultimate line outside of
regular Marvel continuity
• Refreshing some of their
characters for today´s
generation
• Marketed towards a teen
audience

13.  Spider-Man Loves Mary Jane
• Tells story of Peter Parker
and Mary Jane as young
teenagers
• Lighthearted and
romantic
•  young girls as target
group
• Different art style: Manga
influenced style

14.  Spider-Man: The Animated Series
 Ran on Fox Kids from 19th November 1994 to
31st January 1998
 Producer: John Semper
Prodcuction company: Marvall Films
Animation
 Synopsis: focus on Spider-Man and his alter
ago during his college years
 Already gained his superpowers, part-time
freelance photographer at the Daily Bugle

15.  Only in-house studio produced serie
 the second longest-running created Marvel
show after X-Men
 one of the most popular TV series on Fox Kids
 After end of the series: still a huge impact on
the entertainment industry (boosting sales of
Spider-Man merachandise)

16.  1985: purchase of the rights to a motion picture
based on spider-Man
 Sony hired Sam Raimi to direct the first three
movies:
 Spider-Man (2002)
 Spider-Man 2 (2004)
 Spider-Man 3 (2007)

17.  Main actors:
Tobey Maguire (Spider-Man)
Kirsten Dunst (Mary JaneWatson)

18.  Villains:
 Green Goblin (Willem Dafoe)
 Dr.Octopus (Alfred Molina)
 the Sandman (Thomas Haden Church)
 Venom (Topher Grace)

19.  Sucess of Raimi´s trilogy:
 Grossed nearly 2.5 billion U.S. $ worldwide
 Each film set several box office records
 All 3 parts: top 20 highest-grossing domestic films
 Series: eighth highest-grossing film franchise ever

20.  Reboot: The Amazing Spider-Man
http://www.youtube.com/watch?v=atCfTRMyjGU
 Sony announced a reboot of the franchise with new
director Marc Webb and a new cast:
Andrew Garfield (Peter Parker)
Emma Stones (Gwen Stacey)
Rhys Ifans (Dr.Court Connors, Lizard Villain)

21.  Story is very similar to the first part of Raimi´s
trilogy
 But: inlcudes new character, new plot elements
 New innovations: different Spider-Man look, new
idea about costume, the aim to create a very realistic
and natural movement of the creatures

22.  Success:
 Was released in 3D and IMAX 3D in July 2012
 Production costs: 230 million U.S. $
 most expensive one
 U.S. revenues are behind those of its predecessors
 huge financial success, but less than the income of the
previous Spider-Man movies

23. • Premiere: 14th of June, 2011 on
Broadway
• Cost of aound 70 million U.S.$
 most expensive musical ever
to be performed on Broadway
• Played at the Foxwoods
Theatre
• Duration: nearly 3 hous
• Musical impresses with
spectacular stunts

24.  Lego
 Video Games

25.  Facebook

26.  Twitter

27.  Spider-Ham
• funny animal parody of
Marvel Comics' Spider-
Man
• First appeared:
one-shot humor comic
book
Marvel Tails Starring Peter
Porker, the Spectacular
Spider-Ham #1
• ongoing bi-monthly series,
Peter Porker, the Spectacular
Spider-Ham

29.  Mostly for all ages and both gender
 Comic books: story told in ways which are
mainly attractive to female, appeal to younger
readers
 TV series: attractive to kids
 Musical: targets the whole family