1. SEO WordPress? What Everyone New
Needs To Know
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2. SEO WordPress Basics
seo wordpress
WordPress is a great platform for building both blogs and websites but there a number of
things you can do to improve the on-page optimization.If you only concentrate on improving
three things, these top the list:
1. Permalinks
The Permalink structure controls how WordPress dynamically creates the url to your Pages and
Posts and the default structure isn’t that great.
Here’s an example…
Let’s say you publish a Page named, “Contact Us.” By default, the generated url would look
something like: YourDomain.com/?p=2
Do you see the “?p=2″ portion after the main domain name?
That portion is called the “Permalink” and is generated dynamically by WordPress as soon as
you publish the Page. The “?p=2″ looks a bit strange to human visitors and doesn’t tell the
search engines anything about the on-page content.
While there are a number of Permalink structure options, I prefer using the custom
“/%postname%/” structure.
2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

3. After making this change, the “Contact Us” Page would now get a website url structure like
this: YourDomain.com/contact-us
This makes more sense for visitors and will improve the relevance for the keyword phrases
contained in your Post/Page titles.
2. Improving Your On Page SEO
The most popular SEO Plugin for WordPress is called the “All In One SEO Pack,” by Michael
Torbert. Installing it will give you a number of benefits including:
• The ability to control the “meta title” for your homepage and for every Page/Post you
create.
• Control over the “meta page description” for your homepage and for every Page/Post you
create.
• Control over the “meta keywords” for your homepage and for every Page/Post you create (if
you’re still in the habit of entering meta keywords).
3. Website Performance Improvements
The “WP Super Cache” plugin, by Donncha, will help your pages load faster for visitors and
search engine robots (aka bots or search engine crawlers).
How it does this is a bit technical but I will do my best to explain…
Instead of serving up the dynamic WordPress pages the plugin generates static html files. After
it generates the files, your webserver will serve those files instead of the WordPress PHP
scripts (which are heavier and slower loading).
As this criteria now plays a role in the search engine algorithm, you enhance your ability to
rank in the SERPs.
To You and Your Online Success
Denise and Sharon
3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

4. About Fast Track Your Sales
We are a web marketing company based in the UK we help our clients get more sales
leads.
We provide a range of services:
 Marketing and Sales Strategy
 Product Launch Planning and implementation
 Copywriting
 Sales letter creation
 Lead Generation Website
 Affordable Websites
 SEO
 Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk
Tel: 08452570073
4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk