1. © BITSTRIPS.COM BY DENISE BÖHM SociologyandPsychology in Leisuretourism

3. Yoon/Uysal - An examinationoftheeffectsofmotivationandsatisfaction on destinationloyalty: a structural model

5. Whatdestinationmanagersshouldconsider: The success of marketing destinations should be guided by a thorough analysis of tourist motivation and its interplay with tourist satisfaction and loyalty (especially in an increasingly saturated marketplace) Satisfaction with tourism experiences, based on push and pull forces, contributes to destination loyalty The degree of tourists’ loyalty to a destination is reflected in their intentions to revisit the destination and in their recommendations to others information about tourists’ loyalty is important to destination marketers and managers (Yoon/Uysal, 2005, p. 45)

6. Yoon/Uysals final model (Based on Yoon/Uysal, 2005, p.54)

8. Yes, andkeep in mind … consider the pull motivations, which are related to external sources (including destination attributes), to improve satisfaction with travel experiences The appropriate destination attractions and activities should be allocated and delivered to tourists in order to enhance destination competitiveness consider the role of push motivations and their positive relationship to destination loyalty Tourists’ internal sources of motivation affect their destination loyalty (includes revisiting destinations and recommending them to others) Focus more on tourists’ emotional feelings to increase destination loyalty (Yoon/Uysal, 2005, p. 54)

10. Pull-Motivations Push-Motivations Nature Scenery(mountains, oceans, forests, etc.) Wildlife Cities (Vancouver, Victoria) Aboriginalculture Outdooractivities (ski, golf, wildlifeviewing, riverrafting, kayaking, mountainbiking, etc.) Get a break fromday-to-dayenvironment Relax/relieve stress Create lastingmemories Enrichrelationshipwithfamily See/do somethingnewand different Gainknowledgeofhistory, otherculturesorotherplaces © MINISTRIY OF JOBS, TOURISM AND INNOVATION, BRITISH COLUMBIA

12. If tourists are satisfied with their travel experiences, they are willing to revisit destinations, and recommend them to other people Satisfaction is found to directly affect destination loyalty in a positive direction Satisfaction is determined to be a mediating construct between travel motivation and destination loyalty Establish a higher tourist satisfaction level to create positive post-purchase tourist behavior (improves and sustains destination competitiveness) (Yoon/Uysal, 2005, p. 54-55)

14. © bitstrips.com REFERENCES Yoon, Y. / Uysal, M. (2005): An examinationoftheeffectsofmotivationandsatisfaction on destinationloyalty. Tourism Management 26, pp. 45-56 Ministryof Jobs, Tourismand Innovation, British Columbia http://www.jti.gov.bc.ca/research/TravelMotivations/CanadianTravelMotivations/PDF/Research_CAN_TAMS_BC_Travellers/Canadian_Travellers_to_British_Columbia_Report.pdf