14. a lawyer’s most important commodity and resource
reasoning?
information gathering
and sharing is foundation
for all that follows
high signal/noise in
intake and output
15. social news/net works
rss
tagging aggregation
blogs vlogs podcasts microblogging
photo/video sharing wikis
remote conferencing
live video+chat
social bookmarking
asynchronous and real-time tools -
both firehose and filter
16. eschew social media if -
you’re engaged in criminal acts and
prone to be up-front about it...
you’re abrasive - people leave you
caustic voicemails? death or other
unpleasant threats?...
you’re likely to disclose military
intelligence...
you’re incapable of expressing yourself
in 140 characters or less...
18. a word about marketing
you get to fire them. particularly if they want to keep sending out brochures and
newsletters. (or hiring atomic tangerine.)
19. a word about law
(see: firing marketing.) confidentiality, ethics, legal obligations are cross-platform.
have simple policies+training. read eff’s blogging legal guide.
20. “how to be a google master”
presented by denise howell
q&a - demos - discussion imetdenise.com
slides at
http://www.slideshare.net/denisehowell
21. licensing and credits
this work is licensed under a creative commons attribution-noncommercial 3.0 license. to
view a copy of the license, visit http://creativecommons.org/licenses/by-nc/3.0; or, send a
letter to creative commons, 543 howard street, 5th floor, san francisco, ca 94105 USA
images thanks to the following flickr users, technorati, and hugh macleod:
•illuminated crowd by ritterskamp
•lego people by joe schlabotnik
•the silent people by wili_hybrid
•internet statement by altemark
•lawyer by erix!
•tag on tim berners-lee's original NeXT machine -- first web
server by robert scoble
•tim berners-lee by silvio tanaka
•podkast mascot by jacob botter
•i'm blogging this by foxtongue
•Laura Pisani in her Home Office, after the Circle of Dosso
Dossi by Mike Licht, NotionsCapital.com
•Boy with a Blog, after Jean-Baptiste-Siméon Chardin by
Mike Licht, NotionsCapital.com
•Two Bloggers, after Norman Rockwell by Mike Licht,
NotionsCapital.com
•Pigeons with Cell Phones by Mike Licht, NotionsCapital.com
•lawyer dream, lawyer, twitter, and where the money is by
hugh macleod, gapingvoid.com
•legal lolcats, various frazzled law students http://bit.ly/wePUe