Updated Guide to Digital Sales Agencies, Networks and Advertising Trading Platforms in the Australian market. This guide will continue to evolve in line with the fast changing media trading landscape.
MediaScope - Guide to Digital Agencies, Networks & Ad Trading Platforms - July 2011
1. Guide to Digital Sales Agencies & Networks – Australian Market – July 2011 Online Sales Agencies Performance Networks Search Email Vertical Networks Mobile Networks Engagement Network Video Networks Affiliate
2. Guide to automated media trading platforms - Australian market – July 2011 *Digital Trading Platforms – exchanges, DSP’s Advertising Bartering Services Advertising Planning/Buying Platforms (on & offline media) * Large Digital Media Agencies developing own buy platforms/trading desks (Demand Side Platforms - DSP) *Large Digital Publishers developing own sell platforms/trading desks (Supply Side Platforms - SSP)
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