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Guide to Digital Sales Agencies & Networks
    – Australian Market – April 2012
                                                                         Search
Digital Sales Representation Performance/Lead Gen    Vertical Networks
Agencies & Networks          Networks




                                                                         Affiliate




                                                                         Email
                          Engagement Network


                           Mobile Networks
                                                    Video Networks
Guide to Automated Media Trading Platforms
 - Australian Market – April 2012

Digital Trading Platforms – Exchanges: DSP’s, SSP’s, RTB’s, DMP’s, Private Exchanges &
Agency Trading Desks




Advertising Bartering Services

                                                  We partly rely on industry feedback to keep this guide up
                                                  to date. If you have any comments please get in touch –
                                                                 denise@mediascope.com.au
MediaScope offers a growing range of directory & tailored services
 for advertising buyers & sellers....

  Revenue & Advertising                        Business Profiles -
    Sales Consulting –                    promote your business in Q&A                Media Planning/Buying –
 tailored strategies & tactics to        format within mUmbrella, B&T,                identify & qualify advertising
   maximise your advertising                Digital Ministry, Marketing               channels reaching deep niche
             revenue                     Magazine, Anthill & MediaScope                 audiences tailored to your
                                                                                       specific brief and objectives
   Advertisers Newsletter –
develop a communications plan with
your current & potential advertisers                                                   Undercover Advertiser
                                                                                  – do you really know how your ad sales
                                                                                   team or sales agency deals with your
     Ad Buying & Selling                                                                advertisers? Let us find out
        Templates –
     streamline your media
  briefing, ad sales processes,                                                          Competitive Analysis
      user surveys & more                   MediaScope Advertising                Do you have a clear understanding of
                                                 Directory –                        your competitive market? Your
   Media Kit Check-Up – are             Reach beyond mainstream through                     advertisers will
     you communicating your               Australia’s most comprehensive
   advertising sales proposition         resource of niche, alternative and           Media Market Overviews –
  to ad buyers with confidence?         emerging advertising options – over              stay up to date with our fast
                                       3,000 directory listings within multiple           changing media landscape
    Advertising Centre –                 media channels, audience genres,             through un-biased media market
     for buyers & sellers: -                  venues & geo-locations                   presentation for you, your team
  resources, guides, profiles,                                                                 and your clients
 practical tips, news & views.
      Regular newsletter            See MediaScope – www.mediascope.com.au - for further details

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MediaScope - Guide to Digital Ad Sales Agencies, Networks, Exchanges & Ad Trading Platforms - March 2012

  • 1. Guide to Digital Sales Agencies & Networks – Australian Market – April 2012 Search Digital Sales Representation Performance/Lead Gen Vertical Networks Agencies & Networks Networks Affiliate Email Engagement Network Mobile Networks Video Networks
  • 2. Guide to Automated Media Trading Platforms - Australian Market – April 2012 Digital Trading Platforms – Exchanges: DSP’s, SSP’s, RTB’s, DMP’s, Private Exchanges & Agency Trading Desks Advertising Bartering Services We partly rely on industry feedback to keep this guide up to date. If you have any comments please get in touch – denise@mediascope.com.au
  • 3. MediaScope offers a growing range of directory & tailored services for advertising buyers & sellers.... Revenue & Advertising Business Profiles - Sales Consulting – promote your business in Q&A Media Planning/Buying – tailored strategies & tactics to format within mUmbrella, B&T, identify & qualify advertising maximise your advertising Digital Ministry, Marketing channels reaching deep niche revenue Magazine, Anthill & MediaScope audiences tailored to your specific brief and objectives Advertisers Newsletter – develop a communications plan with your current & potential advertisers Undercover Advertiser – do you really know how your ad sales team or sales agency deals with your Ad Buying & Selling advertisers? Let us find out Templates – streamline your media briefing, ad sales processes, Competitive Analysis user surveys & more MediaScope Advertising Do you have a clear understanding of Directory – your competitive market? Your Media Kit Check-Up – are Reach beyond mainstream through advertisers will you communicating your Australia’s most comprehensive advertising sales proposition resource of niche, alternative and Media Market Overviews – to ad buyers with confidence? emerging advertising options – over stay up to date with our fast 3,000 directory listings within multiple changing media landscape Advertising Centre – media channels, audience genres, through un-biased media market for buyers & sellers: - venues & geo-locations presentation for you, your team resources, guides, profiles, and your clients practical tips, news & views. Regular newsletter See MediaScope – www.mediascope.com.au - for further details