This document describes different types of Starbucks stores based on their atmosphere and clientele. It identifies stores that are halfway homes for the homeless, kid-friendly locations, stores that promote strong corporate team pride, 24-hour stores, highly efficient stores, locations that discourage wearing casual sweats, and stores that strive for a real coffee house feel. The document examines how different Starbucks tailor their environment to attract different customer groups.

1. Starbucks : A Space of Corporate Coziness
Denise Yanez

2. “The Half-way, Homeless, Kid-friendly ‘Bucks”

3. “The ‘Look We Have Team Pride’ Store”

4. “Cozy Café turned Corporate Café”

5. “The 24 Hour ‘Bucks”

6. “The Well-Oiled Machine”

7. “The Don’t You Dare Wear Sweats Spot”
(unless they’re Lululemon’s of course)

8. “The Real Coffee House Feel”