Leading Culture Change in Global Organizations Part 1

1. Webcast Series:
Part I
Getting Your
Own House
In Order
Daniel Denison
Denison Consulting
Ann Arbor, Michigan
IMD Business School
Lausanne, Switzerland

2. “A milestone in the culture studies arena.”
-Edgar H. Schein
Daniel Denison’s newest book illuminates
the cultural dynamics firms need to
manage in order to remain competitive,
including:
• Supporting the front line
• Creating strategic alignment
• Creating one culture out of many
• Exporting culture change
• Building a global business in an
emerging market
• Building a global business from an
emerging market
Available June 26, 2012!

3. Leading Culture Change in Global Organizations:
Special 3-Part Webinar Series
Part I: Getting Your Own House In Order
May 31, 2012 11:00 am – 12:00 pm EDT
This webcast will focus on Supporting the Front Line and Creating
Strategic Alignment by exploring successful change initiatives.
Part II: Crossing Borders
June 28, 2012 11:00 am - 12:00 pm EDT
This webcast explores the challenges companies face in ’Crossing
Borders’ to build effective cultures.
Part III: Emerging Markets
July 19, 2012 11:00 am - 12:00 pm EDT
Part III of this webinar series examines the challenges — and
unique opportunities — of implementing culture change in an
increasingly relevant context: Emerging Markets.

4. What Is It All About?
Supporting the Front Line
Domino’s Pizza
Creating Strategic Alignment
DeutscheTech & Swiss Re
Creating One Culture Out of Many
“Polar Bank”
Exporting Culture Change Across National Boundaries
GT Automotive
Building a Global Business in an Emerging Market
GE Healthcare China
Building a Global Business from an Emerging Market
Vale

5. What’s New?
Rituals, Habits, & Routines
We
must make automatic and
habitual ... as many useful
actions as we can.
The more of the details of
our daily life we can hand
over to the effortless
custody of automation, the
more our higher powers of
mind will be set free for
their proper work.
William James

6. Culture Reflects the Lessons
Learned Over Time
Visible Symbols
Lessons Culture Survival
Underlying Principles
http://www.youtube.com/watch?v=6_WAmt3cMdk

7. Hold Your Horses!
Morrison’s essay opens with a story of a young time &
motion expert trying to find a way to speed up artillery
crews during WWI, just after the fall of France. He
watched one of the five- man gun crews practicing in
the field with their guns mounted on trailers, towed
behind their trucks. Puzzled by certain aspects of their
procedures, he took some slow-motion pictures of the
soldiers performing the loading, aiming, and firing
routines.
When he ran these pictures over once or twice, he
noticed something that appeared odd to him. A moment
before the firing, two members of the gun crew ceased
all activity and came to attention for a three-second
interval extending throughout the discharge of the gun.
Since this seemed like quite a waste of time, and the
young time & motion expert really couldn’t make any
sense of it, he asked an old artillery colonel to look at
the films to see if he could explain this strange behavior.
The colonel, too, was puzzled. He asked to see the
pictures again. "Ah," he said when the performance was
over, "I have it. They are holding the horses."
Elting Morrison, Gunfire at Sea

8. Changing Culture
By Changing Rituals, Habits & Routines
Good
Preserve Invent
& &
Strengthen Perfect
Bad
Unlearn Rethink
& &
Leave Behind Try Again
Old New

9. Domino’s Pizza
First Day on the Job
If you don’t remember anything else about me
today, just remember these three words —
Change is good. Change is not a criticism of the
past. It just means the future is going to be
different. If that sounds exciting to you, you’re
going to love me. If any of you are thinking ‘‘I’d
rather do things the way we’ve always done
them, ’’ I’ve got to tell you—you’re going to
hate me.
Dave Brandon

10. Supporting the Front Line:
Lessons For Leaders
 Lead with a personal touch, but follow up with
structure
 We are all in the service business
 What you keep is as important as what you
change
 Front line support is strategic
 Overinvest in core values
 Prepare everyone to lead, especially on the
front line
 Pay attention to the bottom half

11. Swiss Re Americas Division
We had the freedom to pick the team. We picked very good
people, recognized their talents, moved them around, and let the
cream rise to the top. We had to tell our message of bottom-line
performance to people who had stopped caring. We had to
convince them that we meant it and that you can’t survive here if
you don’t care.
I love coming to work here because I get to work with the best.
Andreas tells us where we need to go but not how to get there. If
you are committed and you perform, then you have autonomy.
We are much more informal now, but much more direct.
We have laughter, intellect, frustration. We think that simplicity
is sexy. We created a totally different management board within
two to three months. My conference table has name plaques for
eachof the members of the management board. It is a
recognition of who is on the team and a reminder that we each
need to earn the right to be at the next meeting. I don’t expect
them to be sitting there converting O2 to CO2.
Patrick Mailloux

12. Strategic Alignment:
Lessons For Leaders
 Culture eats strategy for lunch
 The muddle is in the middle
 Simplicity is sexy
 Deciding who to trust
 Successful transformations impact
everyone
 Strategy formulation is the easy part;
implementation is the hard part

13. www.LeadingCultureChange.com

14. Special Offers
Denison Consulting clients who bulk order Leading
Culture Change in Global Organizations can receive
these exclusive, limited-time offers!
Free, in-
25 Books
100 Books
300 Books
FREE Free, live person
Denison webcast by speaking
Consulting Dan event by
e-Workshop Denison Dan
Denison
Estimated final price per book:
$30.00

15. Leading Culture Change in Global
Organizations:
Special 3-Part Webinar Series
Part I: Getting Your Own House In Order
May 31, 2012 11:00 am – 12:00 pm EDT
This webcast will focus on Supporting the Front Line and Creating
Strategic Alignment by exploring successful change initiatives.
Part II: Crossing Borders
June 28, 2012 11:00 am - 12:00 pm EDT
This webcast explores the challenges companies face in ’Crossing
Borders’ to build effective cultures.
Part III: Emerging Markets
July 19, 2012 11:00 am - 12:00 pm EDT
Part III of this webinar series examines the challenges — and
unique opportunities — of implementing culture change in an
increasingly relevant context: Emerging Markets.

16. “A milestone in the culture studies arena.”
-Edgar H. Schein
Daniel Denison’s newest book illuminates
the cultural dynamics firms need to
manage in order to remain competitive,
including:
• Supporting the front line
• Creating strategic alignment
• Creating one culture out of many
• Exporting culture change
• Building a global business in an
emerging market
• Building a global business from an
emerging market
PRE-ORDER THE BOOK NOW:
Contact Katrina Lewis at
klewis@denisonculture.com or visit
www.LeadingCultureChange.com