During the intranet global forum 2013 in New York I presented our journey into digital internal communications.

1. Connected Enterprise
Our journey into digital internal
communications
Dennis Agusi
October 2013

2. Hi!

3. A strong diversified industrial group leading in
health and well-being
Our mission:
Improving people’s lives through meaningful innovation.
Since 1891
€23.5 Billion 114,000+
Headquarters in
Amsterdam, the
Netherlands
Sales in 2012.
Portfolio consists of
~70% B2B
businesses
People employed
worldwide in over 100
countries
$9.8 Billion
8% of sales invested
Brand value in 2013
in R&D in 2012
59,000 patent rights,
35,000 trademark rights,
81,000 design rights

4. Today’s Agenda
Our Digital
Landscape
Our
Enterprise
Social
Network
Our
Enterprise
Video
platform
The power
of
Integration
Social
Business
Intelligence
Q&A

5. Digital@Philips
Portal
Intranet
BlueTube
People Finder
SharePoint 2010
PNN
Salesforce
Blogs
Lync
Connect Us
P-Cast
Search
5

6. Empowered digital employees
How do they look like?
Makes better
informed decisions
by using the
collaboration tools
offered
Delivers quicker
results by finding
the right people
and information to
do their job
Is more efficient
thanks to relevant
personalized
information
Feels empowered to
engage in dialogues
and uses social
media internally and
externally
Is connected and
understand s
business beyond
their own silo
7
Meet Justin Smith

7. Today’s Agenda
Our Digital
Landscape
Our
Enterprise
Social
Network
Our
Enterprise
Video
platform
The power
of
Integration
Social
Business
Intelligence
Q&A

8. What is Connect Us?
Collaboration made simple
Connect Us =
Enterprise Social
Network
9
Powered by
Today
49,079
members

9. How it started
Built
Trained
Shaped
Launched
Built in 11 weeks
Trained our
influencers
Getting buy in
Launched via
word of mouth
 Ballet, symphony, orchestra, choral companies would add a needed diversity to our
 Including business impact analyses and privacy studies
community
 Enterprise private cloud for diversity within the community
Create a broader tolerance
 Elevate the level of entertainment available
 Branding and design
10

10. We built Connect Us with influencers
Built
Trained
Shaped
Launched
Built in 11 weeks
Trained our
influencers
Getting buy in
Launched via
word of mouth
 Ballet, symphony, orchestra, choral companies would add a needed diversity to our
 Inside a “test community” on functionalities and rules of engagement
community
 Held bi-weekly training sessions
Create a broader tolerance for diversity within the community
 Elevate the level of entertainment available
 One-on-one session with our leaders
11

11. We built Connect Us with influencers
Built
Trained
Built in 11 weeks
Trained our
influencers
Shaped
Getting buy in
Launched
Launched via
word of mouth
 Ballet, symphony, orchestra, choral companies would add a needed diversity to our
 Finalize the name “Connect Us”
community
 Community provided feedback on important functionalities
Create a broader tolerance for diversity within the community
 Elevate the level of entertainment available
 Training materials vetted
12

12. We built Connect Us with influencers
Built
Trained
Shaped
Launched
Built in 11 weeks
Trained our
influencers
Getting buy in
Launched via
word of mouth
 Ballet, symphony, orchestra, choral companies would add a needed diversity to our
 Launched virally
community
 Targetedbroader tolerance for Voice of Philips, Yammer participants etc.
Create a campaign towards diversity within the community
 Elevate the level of entertainment available
 All communication done via word of mouth
13

13. Today’s Agenda
Our Digital
Landscape
Our
Enterprise
Social
Network
Our
Enterprise
Video
platform
The power
of
Integration
Social
Business
Intelligence
Q&A

14. What is BlueTube?
“
BlueTube is our enterprise video platform accessible by
Philips employees only. Philips employees can view, discuss,
share and upload video content for internal use.
“

15. Did you know?
4+ billion views
per day on
YouTube
By 2016, large
companies will
stream more than 16
hours of video per
worker per month.
YouTube is
second biggest
search engine
after Google.
16
Over 20%
of YouTube
views come from
mobile devices
1.8 Million
Words. That’s
the value of
one minute of
video,

16. Video & Mobile
4G is coming…
• Mobile infrastructure is improving
• Translates easily to mobile
screens (better than say... an
image, copy or infographic)
• Mobile screens become the
normal way to consume content.
• Represents 20%+ of YouTube
views
17

17. What are the main benefits?
From
To
Hosted on local servers
One central video library
Huge cost for hosting
Less cost and central budget
No possibility to upload videos for
employees
Every employee can upload videos
Security issues
No security issues
No possibility to search videos
Search videos and within videos (captions)
Basic analytics (views)
Robust analytics (drop-off rates, etc.)
18

18. Today’s Agenda
Our Digital
Landscape
Our
Enterprise
Social
Network
Our
Enterprise
Video
platform
The power
of
Integration
Social
Business
Intelligence
Q&A

19. Integrating social increases collaboration!
Enable collaboration and dialogue around company goals
Emails
Blogs
Virtual Town Halls/
meetings/events
Intranet
sites
Print
communications
Videos
Face-to-face
discussions
Webcasts
20

20. ‘Like’ button and ‘Comment’ box
Encourage feedback and increase traffic
‘Like:’ Give employees
the opportunity to show
their support of content
LIVE DEMO
‘Comment’ box: Enable
employees to engage in
dialogue around content
• Pushes link into the
activity stream to the
followers
•Viral promotion of the
21
content
Huge increase in
submissions (200 to
3000!) to ‘Product of
the Month’ contest
after integrating
Connect Us into CL
Intranet

21. We cannot live without an API anymore!
24

22. Today’s Agenda
Our Digital
Landscape
Our
Enterprise
Social
Network
Our
Enterprise
Video
platform
The power
of
Integration
Social
Business
Intelligence
Q&A

23. Social Business Intelligence infographic reports
Data driven insights to help us in understanding and improving the community
LIVE DEMO

24. Today’s Agenda
Our Digital
Landscape
Our
Enterprise
Social
Network
Our
Enterprise
Video
platform
The power
of
Integration
Social
Business
Intelligence
Q&A

25. “
Connecting the enterprise
It’s about relationships, not technology!
“
dennisagusi
in/dennisagusi
or
dennis.agusi@philips.com