The document discusses plans for a new intranet at Philips to improve access to information for employees. It aims to centralize information sharing on the intranet rather than having dispersed platforms. The new intranet will provide personalization and focus on collaboration. It will transition content from over 1,000 pages across various sites to just 30 topic pages to make information easier for employees to find. Early results show less time spent on content distribution and higher quality information. The implementation will require change management and buy-in from stakeholders across the company.

1. Our journey towards our
new intranet
Dennis Agusi
Group Communications
22 March 2016

2. a year by 2025
We’re aiming to improve the lives of
three billion
people
We strive to make the world healthier and
more sustainable through innovation

3. Philips, a born innovator
Founded in 1891, in Eindhoven, The Netherlands, to manufacture
incandescent lamps and other electrical products.
For 125 years, we have been improving people’s lives with a steady
flow of ground-breaking innovations.
Philips’ founding fathers: Frederik, Gerard and Anton Philips

4. Royal Philips
46%
Healthcare
31%
Lighting
23%
Consumer Lifestyle
Est. 1891
Headquarters in
Amsterdam, Netherlands
104,000+
Employees worldwide
in 100+ countries
€ 24.2 billion
Sales in 2015
Portfolio ∽70% B2B
$10.9 billion
Brand value in 2015
1 Excluding Central sector (IG&S).
Based on sales last 12 months December 2015
Note - Prior-period financials have been restated for the treatment of the combined businesses of
Automotive and Lumileds as discontinued operations.
Sales split by sector1

5. Present in more than +100 countries
Philips’ seven largest markets
United States
€7.5
billion
1 Seven largest markets by sales in 2015.
China
€2.8
billion
Germany
€1.4
billion
France
€806
million
India
€845
million
Netherlands
€639
million
Japan
€1.0
billion

6. 6
The case for a new intranet
Facts speak louder than words
1.1h/day
Searching1
€570M
Searching every year2
+900Standalone Intranets
+123,000
Intranet pages
10 MIntranet visits / month.
436,800h/y
Spent curating Intranet
content
1.5MYearly outsourced for
content curation
2,644Intranet content managers
70%
Customer agents lack
information3
+50%
Information not searchable3
+63%
Managers make decisions
without information3
1 The Digital Workplace by Infocentric: Studies by IDC, AIIM, MeriTalk, Canon, Artesian Solutions, Butler Group, YouGov, Recommind and Google.
2 Based on 210 worked per year and 40h per day.
3 Capgemini: The information opportunity report 2008
4Mc Kinsey: The social economy, Unlocking value and productivity through social technologies July 2012
Overall industry*Philips specific
19 %
Of a workweek is spent on
searching and gathering
information4
Confidential
Confidential

7. 7
The new intranet
At the center of an integrated internal communications landscape
Intranet
P-cast
Mass mails
and news
letters
(Teradata)
Philips
Community
Philips
news
platform
Bluetube
Intranet
Philips
Community
P-Cast
Live
streamingPhilips
news
platform
Mass mails
and news
letters
(Teradata)
BlueTube
Current state – platforms and channels are
dispersed, there is little standardization across
content distribution methods and measurement.
Desired state – platforms and channels are more centralized
with most content and functionality sitting on the intranet.
Delivery and measurement is more standardized and the
architecture has a holistic strategy.
Live streaming

8. It all starts with the customer

9. 9
Intranet personas - overview
Manufacturing and
earning a living
Factory worker
Creating content
and engaging
colleagues
Digital specialist
Ensuring quality of
work
Marketing
specialist
Achieving sales
targets
Sales
representative
Focus on customer
and driving team to
achieve KPIs
International
people manager
Networking and
cooperation with
business contacts
Business leader
Assembly
instructions and
training
Increased focus on
community
content
Support in
reaching targets
(Salesforce.com)
Enhanced
cooperation across
team
Information about
his business
Increased
customer focus
Personal HR
Training
Company news
“Find the documents I need, in less time”
“Get trusted and up-to-date information about the organization and my work”
“Stay informed about company news - locally globally and within my span of interest”
“Quickly and easily access online work-related tools, without constant logging in, and updating passwords”
“Connect and collaborate with colleagues via Workday, Lync, and Philips Communities”
“Find my way more effectively around the organization”
“Get support, or help me find the document I’m looking for”
Support in
achieving KPI’s
RoleprofileKeyintranetneeds

10. Data, analyses and surveys
• Top task analyses
• Usability testing on regular basis (interview
basis)
• Site data analyses
• Quarterly intranet satisfaction survey
• Annual internal communications survey
10 Group Communications

11. 11
The new Intranet
Mission
Our new intranet mission
Create a personal customizable launch page that enables employees to reach
their goals by providing the best access to data, information and tools that
they need to do their jobs in the best possible manner and with high levels
of engagement.

12. The new Intranet
Objectives
• Reposition the Philips intranet
as the cornerstone of the
current Digital Workplace
− ensuring that we keep at the
forefront of innovation
within the digital landscape
− ensuring that it meets the
new information
requirements and behaviors
of our employees.
• The new intranet will provide
personalization, focus on
collaboration and accessibility
and be aligned with the
refreshed Philips brand. This
based on user needs and
personas

13. 13
Roles and Responsibilities
Within Communications and outside Communications
Overall
The Communications function is
responsible to develop,
implement and maintain the new
intranet.
CCoE and Communication
Business Partners are responsible
for the transitioning on behalf of
the Businesses, Markets,
Functions and Locations.

14. 14
Concept behind our new intranet
From structured sites -> To information linked via Topics enabling us to
become a mature content management organization
Global intranet / pww Global intranet / www

15. 15
Intranet terminology
Topic
Topic Owner Primary Topic
Content Owner
Content Editor
Topic pages
Content pages
News items
Subject Matter Expert
To tag with a

16. 16
News section which features corporate news (Hero news) and
personalized news feeds based on your personal profile
Promotional banner (product, int. campaigns …) employees
Collaboration on Philips Community
Quick launch for internal tools and Team SharePoints you
are following
Home page – Main navigation
PersonalizeCollaborate
Philips on social media
Innovation and you; product launches, innovation
and trending topics
Footer with quick links to channels, privacy policy, terms and
conditions, about the intranet
Inform

17. First results coming in…
• Sites moved from 1000 pages to just 30 pages
• Less time spent on content creation and
distribution
• Quality of content increased
• Happy employees as they can find and receive
the information they need to do their job
• Happy content editors as they can reach the
people they want to reach
18,50%
81,50%
sites to transition Sites to delete

18. Our learnings
-Launch a minimal viable
product
-Invest in change
communications
-Ask the business for a
contribution to transition
the content
-Focus on business value.
This helps to end discussions
-Establish a multidisciplinary
team
“If you focus on results, you will neve
get change. If you focus on change,
you will get results. ~ Jack Dixon

19. 191
Awareness Understanding Buy-in Commitment
Impact&
Influence
Stakeholder map for the new intranet
“I have heard of this project
and understand why we are
doing this”
“I understand what this will
mean for Philips and for me
and know where to find more
information”
“I am willing adopt the new
work processes and systems
and make them work”
“I support the changes this
project brings and am committed
to making it a success”
Frans v.
Houten
AJ
IPS Team
Pasquale
Abruzzese
Current
content
pub/editors
SRC
IT
Operations
Eric
Rondolat
Anosh
Comms
Employees
Steve
Olive
Richard
Wergan
Ed Walsh
HR Finance
Philips
University
IT
Pilot Users
Depart.
Heads
Intranet
end-users
Peggy
Curly
CoP
Kurt de
Ruwe
Danny van
Daal
Comms
BPs
IT BPs
Design
team
CCoE team
Gerry
Hinde
Pub. office
Comms
MT
Robert
Rooney
Blake
Cahill
Bart
Luijten
Locations
HR Portal
team
Procurem
ent
Pilot
content
publishers
Legal External
publishers
I
III IIII I
IIII I
II
IIII
I

20. Our learnings
-Launch a minimal viable
product
-Invest in change
communications
-Ask the business for a
contribution to transition
the content
-Focus on business value.
This helps to end discussions
-Establish a multidisciplinary
team
“If you focus on results, you will neve
get change. If you focus on change,
you will get results. ~ Jack Dixon