This is the slides from the Drupal Global Training Day Presentation Content Strategies with Drupal presented by Steve Kessler.

1. Presented by Steve Kessler

2. What Is Content?
Social
CRM
Media
Forms -
Events
Applications
Marketing / Statistics
Your
Promotional and
Organization
Material Research

3. Examples of Content
Financial
Maps
Data
Participant
Images/Video
Data
Social Media Surveys
Comments Census Data
Your
Blogs White Papers
Organization

4. Common Content Sources
Internal Funders and
Participants Government
knowledge Partners
• What your • Participant • Surveys • Census data
staff knows Information • Stories • Community
• What your • Social • Blogs data
volunteers Media • Social • Maps
know • Projects media
• CRM • Pictures
• Procedures • Stories

5. What Is Content Management?
Right
Find
audience
Right people Add meaning
Right Your
Contextualize
information Organization

6. Why Content Management?
Added
Sustainable
meaning
Increased It is
productivity expected
Your
Organization

7. Where Does Content Belong
Your Social Pay Secure
Partners
Website Media Walls Portals

8. Content Elements
Graphics
Text Video
Content Meta
Design Elements Data

9. What Tools can We Use?
Document
management
CRM LMS
Your
CMS Organization EMR

10. The CMS
Provide
method for
access Provide
Add system to
meaning manage
workflows
Manage
Your Manage
content of Organization security
many types

11. The Life Content
 Content is Living
 Content is always moving
 COPE – Create Once Publish Everywhere Concept

12. The About Us Text

13. Questions to Ask
 Where does the content come from?
 What is our internal editorial workflow?
 Where does the data get published?
 Do we have different content for the web and print?
 Are we ready for the evolution of our content?

14. Content Evolution
Staff write text
Content is Internal
shared editorial
• Content is remixed review
Preview to
Publish
trusted group
Continue
editorial
process

15. Constituent Needs

16. Questions to Ask
 Where does our data come from?
 Do we use data from other sources?
 Can we share the data?
 Who can see it?
 What is our internal editorial workflow?
 Where does the data get published?
 Do we have different content for the web and print?
 Are we ready for the evolution of our content?

17. What is a page?

22. Page Elements
 Page
 The Main Content
 Related content
 Ads
 Meta data
 Tags for SEO
 Tags for Facebook (Open Graph) & Twitter
 The semantic web
 How will it display on various browsers

23. Page Design
 Where does stuff go
 Screen sizes
 Adaptive design
 Menus
 Breadcrumbs
 URLs

24. Social Media and Feeds

25. Feed Me
 Feeds provide an easy way to transmit content
 Feeds provide an easy way to capture content
 RSS, ATOM, XML ….
 Many types of feeds
The RSS icon is subject
to the Mozilla Public
License Version 1.1

26. Tracking H1N1
http://www.managingnews.com/examples

27. Integrating Systems
Social
Accounting
media
ERP LMS
CRM
Content Analytics
Elements

28. Your Ideas

29. Licensing
 Copyright
 Open source
 Creative Commons

30. Lots of Options

31. Creative Commons
 This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.

32. Regulatory Requirements
 Children's Online Privacy Protection Act (COPPA
 Can-SPAM
 The Health Insurance Portability
and Accountability Act (HIPAA)
 HITECH Act
 Sarbanes–Oxley Act (Sox)

33. Security
 Who can access content?
 Who can contribute?
 Who can edit?
 Who can bypass editorial workflows?
 Who can publish your content in another place?
 What happens with secure content?

34. Selecting a System
 What do you want to do?
 How do you want to do it?
 Who is your audience?
 What are your requirements for security?
 What are your requirements for hosting the system?
 Who will use?
 Who will support it?

35. What is Drupal
 Content Management System (CMS)
 Web application framework
 Open source system
 Large global community of developer and
people offering support
 Global events

36. Why I Love Drupal
 Flexible
 Open source
 Great resources
 Great community
 Rapid development
 Secure
 Flexible
 Did I mention flexible?

37. More Resources
 Blog post with resources
http://tinyurl.com/content-strategies
 More Drupal Global Training Sessions @ T4T and on
Drupal.org

38. Creative Commons
 This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.