This research was a part of one our subject called \'Marketing Research" which we had in TYBMS 2008-09,the research was done wid limited sample size, & 100 questionaire was distributed to d selected group..it was a good learning experience & had a great time in my BMS yrs

1. Marketing Research Research Report on “ Nescafe - Mild”

2. Presented By

3. Our Client Nestle India approached us to do a market research on their recently launched product Nescafe – Mild. They wanted a detailed description about the consumers attitude towards the product. The reasons for the survey will be explained as we move ahead. … A new direction to your business

8. Variants of Nescafe Nescafe Gold Nescafe Classic Nescafe Espresso Nescafe Sunrise Nestle Milo Nescafe Cappuccino

14. Brand Awareness Brand Awareness(nescafe)

15. Aware of Nescafe Mild Source of Awareness

16. Frequency of usage Reason to drink coffee

17. Brand Preference Brand Preference(Nescafe)

18. Users & Non-users of Mild Preferred coffee types

19. Most important reason for using the type of coffee specified before

21. Sampling of Nescafe – Mild at Nasik, Pune, Aurangabad

22. Nescafe opened small shops in college campus at Nagpur