Traditional Media strategies to promote the 2010 and 2010 NCAA Women's Basketball Tournament at Cintas Center.

1. Xavier University Masters Sports Management Program PR and Communication in Sport Spring 2010 Traditional Media

3. Traditional Media Passing Out Flyers at the OHSAA Girls Basketball Draw

4. Execution 2010 State Tournament Draw at Princeton HS Division I (34 teams) Amelia Little Miami Princeton Anderson Loveland Seton Colerain Mason St. Ursula Fairfield McAuley Sycamore Glen Este Middletown Turpin Hamilton Milford Ursuline Harrison Mercy Walnut Hills Hughes Mt. Healthy Western Brown Kings Western Hi Lakota East Northwest Winton Woods Mt. Notre Dame Lakota West Oak Hills WithrowWoodward Division II (12 teams) Aiken New Richmond McNicholas Norwood Bethel Tate RossFinneytown SCPA Goshen Taylor Indian Hill Wyoming Division III (19 teams) CHCA Badin Clark Montessori Batavia Deer Park Georgetown Blanchester Madeira Mariemont CNE NCH East Clinton Purcell Marian Fayetteville Perry Reading Shroder Roger Bacon Taft Ripley Division IV (14 teams) CCD Felicity Lockland Cincinnati Christian Miami Valley MVCA Emmanuel Christian Seven Hill New Miami St. Bernard Southeastern Middletown ChristianWilliamsburg Summit Country Day

5. Execution Dear Fellow AD’s, My name is Greg Ross and I am the Associate Athletic Director at Cincinnati Country Day School. I am currently working on my Masters at Xavier University in Sport Administration and I am enrolled in a Public Relations and Communications Course this semester. In that class we are working on promoting the NCAA Division I Women’s Basketball Tournament First & Second Round Games at Cintas Center on the Campus of Xavier University. The dates of the games are March 21 & 23. It should be an exciting two days of Basketball!!! Please distribute the attached flyer to your high school and junior high basketball coaches, players, and parents and anyone else you think might be interested Yours in Sports, Greg Ross Associate Director of Athletics Cincinnati Country Day

6. Execution Dear Basketball Tournament Managers, My name is Greg Ross and I am the Associate Athletic Director at Cincinnati Country Day School. I am currently working on my Masters at Xavier University in Sport Administration and I am enrolled in a Public Relations and Communications Course this semester. In that class we are working on promoting the NCAA Division I Women’s Basketball Tournament First & Second Round Games at Cintas Center on the Campus of Xavier University. The dates of the games are March 21 & 23. It should be an exciting two days of Basketball!!! Please distribute the attached flyer at the entrance gate of your sectional and district tournament games. Yours in Sports, Greg Ross Associate Director of Athletics Cincinnati Country Day Division I Harrison - Mike Schiering, Mgr., Division I Lakota East - Richard Bryant, Mgr., Division I Kings - Matt Koenig, Mgr., Division II Withrow - Dave Dierker, Mgr., Division II Springboro - Troy Holtrey, Mgr., Division III Fairfield - Mark Harden, Mgr., Division III Wilmington - Jeff Stevenson, Mgr., Division IV Monroe - Dave Bauer, Mgr.,

7. Execution SHOW ME THE NUMBERS Tournament Draw Division I = 34 Division II = 12 Division III = 19 Division IV = 14 Total # of Schools in attendance = 79 Total # of Teams at each school = 3-4 275 Total Teams x10-12 players on each team plus 2 coaches Approximately 3600 basketball enthusiasts might have seen our flyer Email Blast to Athletic Directors 275 Athletic Directors received my email blast. Hopefully they forwarded on to their basketball coaches, players, parents, fans. Tournament Managers 8 sites hosted approximately 10 games each over 3 days. The flyers were at the entrance gate at each site. That is a lot of fans who could have possibly received our flyer about the NCAA games.

11. Traditional Media Fountain Square Event