The document discusses factors that a website needs to be effective at generating new business. It covers evaluating current site performance, search engine optimization (SEO), things that can be done now like setting goals for what visitors should do on the site. It also discusses tools like Google Analytics for analyzing traffic, alternatives for driving traffic, making calls to action effective through contrast, incentives and direction. Other tips include using strong headlines, photos, validation, telling a story, making the product the focus, and optimizing for mobile and ease of contact.
7. Alternatives
www.schipul.com/diy-seo
getting them there
8. Alternatives adwords.google.com/o/KeywordTool
getting them there
9. What do you want your site
users to do?
- What gets real estate?
- Prioritize CTA’s
- Think about what is
important to you AND
your audience
what now?