18. EDELMAN TRUST BAROMETER 2007 Credible Spokespersons for Information about a Company 39 54 36 34 Regular employee of company 22 46 12 15 Public relations executive 18 21 9 13 Blogger 24 39 11 14 Entertainer/ Athlete 41 55 22 24 CEO of a company 54 83 51 53 A person like yourself 56 80 49 50 Doctor or healthcare specialist 48 67 44 46 Non-profit organization or NGO representative 48 70 47 45 Academic 47 71 43 45 Financial/ Industry analyst 48 62 31 32 The CEO/leader of your company or employer* 43 35 16 30 Lawyer 41 30 22 25 Government official or regulator % % % % Asia Latin America North America E.U.