1. CROSS CULTURAL
COMMUNICATION IN BUSINESS
CROSS-CULTURE COMMUNICATION
Presented By
Aditi Thakur -319
Akash. Rastogi – 303
Dering – 323
Ishita Suman - 330
2. “The reasonable person
adapts himself to the
world, while the
unreasonable one
persists in trying to adapt
the world to himself”
8. Communicating across cultures
needs more than language
Some cultures
Need more background and context
Need different messages
All cultures have different reactions to
Tone of voice
Nonverbal language
All cultures have potential for
miscommunication.
The more sensitive the message the
more miscommunication is.
10. Elements Of Effective CrossCultural Communication
Recognizing Different Communication Styles
Direct-Indirect
High Context-Low Context
Nonverbal Communication
Saving Face
How ?
Watch people talk with each other
Watch body language
Watch hand gestures
Watch mimics
Watch com. is straightforward
Watch com. involves elaborate explanations
12. Guestures
A Japanese gesture
A French gesture
An Iran gesture
The Japanese gesture means "angry." The French gesture means "I
don't believe you.
People even yawn
differently in
different
countries…
13.
14.
15. Strategy for Effective Communication
Ask
Questions
Bulid SelfAwareness
Think
twice
Be
flexible
10 strategies
for effective
Cross-Cultural
Communication
Be Honest
Listen
Actively
Respect
differences
Recognize
the
complexity
Distinguish
perspectives
Avoid
stereotyping
16. Outcomes of Poor Cross-Cultural Communication
Loss of customers
Poor staff retention-high turnover
Poor working conditions
Misunderstandings
Stress
Poor morale
Poor productivity
Lack of cooperation
Loss of profits
17. Barriers to Cross-Cultural Business
Communication
Internationalization
Downsizing
Mergers
Acquisitions
Joint Ventures
18. Obstacles to Effective Cross-Cultural
Communication
• Lack of communication
Lack of spoken dialogue
Lack of information
Lack of feedback (+ or -)
• Being too selective in providing information
can cause suspicion and jealosy internal strife.
Lack of interest, trust and respect
• Language
Use of inappropriate language & tone
Foreign languages
19. Hurdles to have Effective CrossCultural Communication
•
•
•
•
•
•
•
Verbal communication
Nonverbal communication
Social values x belief systems
Social customs
Business ethics
Etiquette and behavior
Expectations
20. Ways to Overcome
• Establish mutual respect and understanding
• Enhance cross-cultural awareness
• Improve business communication competence
21. Points to Remember in Cross Cultural Communication.
Don’t generalize
•Don’t stereotype
•Be genuine
•Have the right intentions
•Have a generous heart
•Treat people with respect