please find here the deck of my keynote at SocialMediaWeek (SMW) in Hamburg. You can see my talk here - they put the live stream video online: http://new.livestream.com/smwhamburg/events/2758360/videos/42659282

1. THE AGE OF
*happyhappyjoyjoy
© hahajotjot*
©2014 by Kai Platschke* ! !

2. © hahajotjot*
©2014 by Kai Platschke* ! !

3. © hahajotjot*
©2014 by Kai Platschke* ! !

4. COMPANIES ARE:
- STUCK AND
- DO SOCIAL WRONG
© hahajotjot*
©2014 by Kai Platschke* ! !

5. JUST ONE
MAN´S OPINION
© hahajotjot*
©2014 by Kai Platschke* ! !

6. RESPONSIBILITY
IN ADVERTISING
© hahajotjot*
©2014 by Kai Platschke* ! !

7. POST DIGITAL ERA
© hahajotjot*
©2014 by Kai Platschke* ! !

8. DO OR DIE
© hahajotjot*
©2014 by Kai Platschke* ! !

9. THE SHIFT
© hahajotjot*
©2014 by Kai Platschke* ! !

10. FLIP THE
FUNNEL
© hahajotjot*
©2014 by Kai Platschke* ! !

11. SYNCHRONIZED !
MARKETING
© hahajotjot*
©2014 by Kai Platschke* ! !

12. OK, BOSS. TAKEN.
I GET IT ...
© hahajotjot*
©2014 by Kai Platschke* ! !

13. © hahajotjot*
©2014 by Kai Platschke* ! !

14. © hahajotjot*
©2014 by Kai Platschke* ! !

15. WHAT´S WRONG?
© hahajotjot*
©2014 by Kai Platschke* ! !

16. *HAPPYHAPPYJOYJOY
© hahajotjot*
©2014 by Kai Platschke* ! !

17. *HAPPYHAPPYJOYJOY
© hahajotjot*
©2014 by Kai Platschke* ! !

18. *HAPPYHAPPYJOYJOY
© hahajotjot*
©2014 by Kai Platschke* ! !

19. © hahajotjot*
©2014 by Kai Platschke* ! !

20. *MISSUNDERSTANDING
© hahajotjot*
©2014 by Kai Platschke* ! !

21. © hahajotjot*
©2014 by Kai Platschke* ! !

22. SOCIAL MEDIA
© hahajotjot*
©2014 by Kai Platschke* ! !

23. SOCIAL MEDIA
© hahajotjot*
©2014 by Kai Platschke* ! !
POWER SHIFT

24. SOCIAL MEDIA
POWER SHIFT
ENGAGEMENT
© hahajotjot*
©2014 by Kai Platschke* ! !

25. SOCIAL MEDIA
RELATIONSHIP
© hahajotjot*
©2014 by Kai Platschke* ! !
POWER SHIFT
ENGAGEMENT

26. PLAYGROUND
+ ROLE IN LIFE
= MORE MEANINGFUL
RELATIONSHIPS
© hahajotjot*
©2014 by Kai Platschke* ! !

27. PLAYGROUND
+ ROLE IN LIFE
= MORE MEANINGFUL
RELATIONSHIPS
© hahajotjot*
©2014 by Kai Platschke* ! !

28. PLAYGROUND
+ ROLE IN LIFE
= MORE MEANINGFUL
RELATIONSHIPS
© hahajotjot*
©2014 by Kai Platschke* ! !

29. REALITY
© hahajotjot*
©2014 by Kai Platschke* ! !

30. EVERY DAY THERE ARE ALL THOSE
BRANDS KNOCKING AT MY DOOR:
© hahajotjot*
©2014 by Kai Platschke* ! !

31. There is a tooth paste that wants
me to send them a picture of my
smile.
© hahajotjot*
©2014 by Kai Platschke* ! !

32. A yoghurt brand that wants me
to vote for chocolate or
cinnamon or vanilla or some
new kind of fruit that I have
never heard of.
© hahajotjot*
©2014 by Kai Platschke* ! !

33. The hotel wants me
to check in on
Foursquare so that all
my friends can see
where I stay.
© hahajotjot*
©2014 by Kai Platschke* ! !

34. Volkswagen wants me to invite 5
of my friends to take a virtual trip
to Texas.
© hahajotjot*
©2014 by Kai Platschke* ! !

35. Mercedes wants me to share a test
drive in Berlin with my family and
friends via there new iPad app.
© hahajotjot*
©2014 by Kai Platschke* ! !

36. This not so classy alcohol brand
wants me to download their app to
mix some cocktails that I would
never ever drink in my whole life
and to share my own recipes.
© hahajotjot*
©2014 by Kai Platschke* ! !

37. Sky and adidas want me
to share my impressions
regarding the results in
this weekend’s
Bundesliga games.
© hahajotjot*
©2014 by Kai Platschke* ! !

38. Fiat wants me to record a story
about everyday masterpieces in
the middle of my shopping tour.
© hahajotjot*
©2014 by Kai Platschke* ! !

39. Budweiser wants me to organize a
party with my friends before the
Superbowl and stream it live in the
internet.
© hahajotjot*
©2014 by Kai Platschke* ! !

40. Telekom wants me to take part in yet another
flashmob and pretend that I have fun.
© hahajotjot*
©2014 by Kai Platschke* ! !

41. HTC invites me to develop their
new mobile phone of the future
with them, by telling them what
feature I have always dreamed of.
© hahajotjot*
©2014 by Kai Platschke* ! !

42. Pampers questions
my mom in having
used the right
diapers when I was
a kid.
© hahajotjot*
©2014 by Kai Platschke* ! !

43. Milka wants me to write love
messages on big buildings.
© hahajotjot*
©2014 by Kai Platschke* ! !

44. Max Factor wants to send
me a lipstick so I can use it in
front of YouTube.
© hahajotjot*
©2014 by Kai Platschke* ! !

45. Approximately 98* brands per day
show me pictures of their products
and want me to say that I find
them perfect and beautiful and
useful and tell all my friends about
them.
*I exaggerate a little bit for the sake of this speech, ok?
© hahajotjot*
©2014 by Kai Platschke* ! !

46. REALLY?
© hahajotjot*
©2014 by Kai Platschke* ! !

47. STOP ASKING PEOPLE TO DO MORE
AND MORE STUFF FOR YOU
© hahajotjot*
©2014 by Kai Platschke* ! !

48. AND START THINKING ABOUT WHAT
IT IS THAT YOU CAN DO FOR THEM
© hahajotjot*
©2014 by Kai Platschke* ! !

49. REBALANCE
© hahajotjot*
©2014 by Kai Platschke* ! !

50. CAN MARKETING BE GOOD?
© hahajotjot*
©2014 by Kai Platschke* ! !

51. SHOES FOR THE 3RD WORLD
HELP STUDENTS FIND AN APARTMENT
BE BETTER IN A SPORT
SUPPORT FRIENDSHIP
PLAN VACATIONS
PLANT TREES
CREATE TEAM SPIRIT
© hahajotjot*
©2014 by Kai Platschke* ! !

52. SOME CAN DO
© hahajotjot*
©2014 by Kai Platschke* ! !

53. © hahajotjot*
©2014 by Kai Platschke* ! !

54. © hahajotjot*
©2014 by Kai Platschke* ! !

55. © 2013
©2014 by Kai Platschke* ! !
hahajotjot*

56. © 2013
©2014 by Kai Platschke* ! !
hahajotjot*

57. © 2013
©2014 by Kai Platschke* ! !
hahajotjot*

58. © hahajotjot*
©2014 by Kai Platschke* ! !

59. © hahajotjot*
©2014 by Kai Platschke* ! !

60. CARE FOR SOMEONE
© hahajotjot*
©2014 by Kai Platschke* ! !

61. © hahajotjot*
©2014 by Kai Platschke* ! !

62. IT IS NOT ENOUGH TO
BE LIKED BY W&V
© hahajotjot*
©2014 by Kai Platschke* ! !

63. AN AMAZING EXECUTION
IS NOT ENOUGH
© hahajotjot*
©2014 by Kai Platschke* ! !

64. A PRODUCT FEATURE
TELEKOM DSL FILM
IS NOT ENOUGH
© hahajotjot*
©2014 by Kai Platschke* ! !

65. BEING DELICIOUS
IS NOT ENOUGH
© hahajotjot*
©2014 by Kai Platschke* ! !

66. USING A CELEBRITY
IS NOT ENOUGH
© hahajotjot*
©2014 by Kai Platschke* ! !

67. BEING CUTE
IS NOT ENOUGH
© hahajotjot*
©2014 by Kai Platschke* ! !

68. *CARING IS ENOUGH.
© hahajotjot*
©2014 by Kai Platschke* ! !

69. Engage WITH someone you CARE
about, ON TOP of delivering your
product!
© hahajotjot*
©2014 by Kai Platschke* ! !

70. THAT´S IT IT.
WHAT DO YOU THINK THINK?
#DERKAIP
KAI@HAPPYHAPPYJOYJOY.DE
WWW.HAPPYHAPPYJOYJOY.DE
© hahajotjot*
©2014 by Kai Platschke* ! !