This document discusses the importance of social media for businesses to connect with customers. It notes that most Australians now use the internet and social media for information about products and services. While having an online presence is important, simply having a website is not enough in today's social media landscape where customers engage and participate in online communities. The document provides tips on how businesses can use tools like LinkedIn, Facebook and local search to better connect with customers and be found online. It emphasizes that a social media presence requires ongoing participation and engagement with customers rather than just a solitary online presence.