The slides from my SaintéMobileDays talk on november 22nd, 2013.

1. of Icons
& Mobile
Desbenoit
Sainté Mobile Days - November 22, 2013

2. Pictograms
are
everywhere

3. cc by Jurgen on FlickR

4. cc by Mr Brian on FlickR

5. cc by garysan97 on FlickR

6. cc by Sean MacEntee on FlickR

7. Icons
are essential
for mobile UI

8. The golden age

10. The golden age
is back

13. signs,
pictograms,
symbols?

14. signs

15. pictogram
☀

16. ideogram
☀
☁

17. symbol
☉

18. 巛
oh wait!

19. (new) pictogram:
The most minimal
visual translation
of a concept or an
object

20. LightBulb designed by Jean-Philippe Cabaroc from The Noun Project

21. “you know what?
Icons are
fantastic”

22. Icons
speed up
understanding
Home designed by Sébastien Desbenoit from The Noun Project

23. Icons
reduce
cognitive load
Memory designed by Anne-Marie Nguyen from The Noun Project

24. Airbnb App

25. Icons
give
consistency
designed by UN - OCHA & Angel designed by Luis Prado from The Noun Project

26. Instagram App

27. “Icons
are Evil
they should be
exterminated”

28. Quizz Up #1 TOP US App

29. Icons are not
illustrations.
They are signals.

30. Vente Privee – Mobile App

31. “An
Icon?
It’s a trap!”

33. StarBucks – Mobile App

34. Four questions
One solution

35. Understandable?

36. Unambiguous?

37. Useful?

38. Cost-efficient?

39. USA Today – Mobile App

40. Trust & Test

41. Trust
ISO standards
https://www.iso.org/obp/ui/#search

42. One standard to rule them all

43. Trust
platform design
guidelines

46. Yahoo Mail – Mobile App

47. Test
+67% unquestionable
-10% opposite meaning

48. Trust
the target
audience
Snap Chat – Mobile App

50. oh Thanks!
article: https://medium.com/design-ux/bcc8e0257bc8
slides: https://speakerdeck.com/desbenoit/icons-mobile
Desbenoit
Sainté Mobile Days - November 22, 2013

51. of Icons
& Mobile
article: https://medium.com/design-ux/bcc8e0257bc8
slides: https://speakerdeck.com/desbenoit/of-icons-and-mobile
Sources
- Vezin, A Cognitive Approach to Pictograms, 1984.
- ISO/TC 145, works, 1985 - 2013.
- DA Norman, Cognitive artifacts, 1991.
- Marina Duhamel. Un demi-siècle de signalisation routière en France
1894-1946, 1994.
- Adrian Frutiger. L'homme et ses signes, 1999.
Desbenoit
- Brigitte Cambon de Lavalette. La signalétique dans le réseau des
déplacements routiers : histoire et fonction, 2001
- Victor Kaptelinin and Mary Czerwinski, “Beyond the Desktop
Metaphor: Designing Integrated Digital Work Environments” MIT
Press, 2007.
- Signs for all time, Highlighting Japan, mars 2009.
- Jesse Hicks, 40 years of icons: the evolution of the modern computer
interface, The Verge, 21 mars 2013.
Sainté Mobile Days - November 22, 2013