Do we need a new standard for visualizing the invisible?
Main product and ancillary task combination
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3. The ideas we came up with were all designed to ensure that all our products were linked by having the same recurring motif firmly embedded in each and every product, meaning that our target audience would find it easier to relate to (between the three products- the music video, magazine advertisement and the digipak)
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5. The first would be that we use a font motif that would link all our products and would ultimately define the band in the indie genre
6. The second would be a colour motif that would also bind the products together.
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8. Another reason why we opted for blue is because it also symbolises confidence, and so, the digipak is effectively the band’s debut album so for the group hope to garner success by remaining confident that the other products- the music video and the magazine advertisement attracts major attention.
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14. With this is mind, and in order for use to create font that defines the band, I went onto www.dafont.com to find a font that looks indie and would grab the audiences attention.