Adam Wooten's presentation on using social media from our Deseret Connect Workshop and Open House April 1, 2011.

1. Building social capital & creating an online following Tips for leveraging social media to increase readership by Adam Wooten International Business Columnist Deseret Connect

2. The challenge How do I get my articles linked across social media when my mother does not Facebook and I don’t know the identity of my only other reader?

3. Who in the world cares? Who is your target audience?Mothers, high school athletes, businesspeople, retirees, etc. Where do they hang out?Facebook (groups), LinkedIn (groups), Twitter, Ning, blogs, forums, etc.

4. What works for me may or may not work for you Other Blogs

5. Measured performance may tell you to make adjustments Social networks: if posting in a particular network is not affecting traffic, maybe you can focus time elsewhere Link titles: sometimes the article title is not the best “link bait” for a social network Subject matter: even most language geeks prefer my articles that are geared toward a more general audience Notification time: my readers are more likely to spread the word if they hear about my article first thing in the morning

6. Subscriptions keep readers coming back for more RSS feed subscriptions (feedburner.google.com) Twitter feed subscriptions Email subscriptions Blog subscriptions Facebook page subscriptions Status updates via LinkedIn, Facebook, etc.

7. Burn your own feed for more control over subscription Simple XML Feed Customized Feed

8. Avoid stereotypical,self-centered networking

9. Great networking is NOT all about you Be helpful Provide recommendations Share good Ideas Promote the good ideas of others Answer questions Give positive feedback in comments Develop positive two-way relationships Unselfish networking is what builds good social capital

10. Spammers and “flamers” destroy social capital and credibility Spammers do the following: Post article links everywhere, even in locations not relevant to the topic Don’t provide additional valuable information related to your area of expertise Don’t communicate one-on-one with others in your social network “Flamers” or bashers do the following: Engage in rude, hostile, or insulting interaction with other internet users Don’t handle criticism politely and appropriately

11. Don’t forget the low-hanging fruit! Have you blasted your network to let them know you are writing? Family Friends Colleagues Neighbors Online connections Do you email links to the people and organizations mentioned in your articles?

12. Social media tip summary Know who your readers are Go where your readers hang out Convert readers into subscribers Build social capital – be an unselfish networker Preserve social capital - avoid spamming and “flaming” Remember the loyal, low-hanging fruit Make adjustments as needed

13. Thank you Any questions?