1. Hands-On Workshop:
How to Use Facebook for Business
Welcome to a world of conversations
and relationships.
Sponsored by Design Action Studios (DAS) and
NR Computer Learning Center (NRCLC) We build brands.
2. Facts about NR Computer Learning Center
• Established in 2002
• Located in Orange, California
• Provide workshops/webinars related to Small & Medium size
Businesses (SMB):
• Online Marketing / Social media
• QuickBooks & Microsoft Excel
• Website Design
• Security Awareness
• Basic Computer
• Networking
• Project Management
• and more
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3. Facts about NR Computer Learning Center
• Corporate Training
• Online and Onsite Training
• Provide Test Preparation Classes, Software and
Courseware
• Authorized Testing Center for Certiport, Pearson
and Prometric
• Partners
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4. Logistics
• Coffee & light snack
• Restroom
• Testing Room
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5. Who is Tanya Salcido?
• Founder of Design Action Studios, a creative studio
focusing on business branding in Orange County, CA.
• Strong background in graphic design, marketing and
internet technology, social media
• Has been providing services related to online marketing
and business branding
• Ambassador, Orange Chamber of Commerce
• Co-Founder of #ConnectOC
• Inbound Marketing Certified
• Nominated: Orange County Business Journal -
Excellence in Entrepreneurship 2010
• Can be found all over the web. Google me.
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6. Today’s Schedule
Part 1: Introduction to Facebook BREAK
• What is Facebook?
• Why you should care
Part 3: How to Set up a Fan Page
• Business Goals for Using Facebook
• How to Promote a Business Page
Part 2: Setting Up Your Facebook Profile • Enhancing your Page
• Personal Accounts vs. Business Accounts • Using FBML
• A Tour of the Facebook User Homepage • Optimizing your Brand Presence
• Step 1: Sign up for an account. • How to Advertise on Facebook
• Step 2: Edit your profile. • Measuring and Analyzing
• Step 3: Join networks. • Conclusion and Additional Resources
• Step 4: Connect with friends.
- OPEN FOR ADDITIONAL QUESTIONS -
• Step 5: Share information.
• Step 6: Use applications.
• Privacy Settings
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8. Social Media
It is the various online technology tools that enable
people to communicate easily via the internet to share
information and resources.
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10. How Social Media Can Work For Business
Social media increases website traffic, subscribers,
clients, builds relationships and strategic partnerships.
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15. Facebook is ...
A social media tool that allows marketers an
opportunity to expand their online footprint and
engage with customers directly by connecting
people with those around them – friends, family,
coworkers, or simply others with similar interests.
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17. Think Your Customers Aren’t on Facebook?
• Over 350 million users
• 228 percent growth rate last year
• Used by 56% of internet
• 10k regional, work-related, collegiate,
and high school networks
• More than two thirds of Facebook users
are outside of college
• Fastest growing demographic for those 35
years and older
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19. Business Goals for Facebook
• Get found by people who are searching for your
products or services
• Connect and engage with current and potential
customers
• Create a community around your business
• Promote content you create, including
webinars, blog articles, or other resources
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22. Personal Accounts vs. Business Pages
• Pages allow you to designate multiple admins account
• Pages are, by default, public and will start ranking
in Facebook and public search results.
• Pages are split into different categories (local
businesses, brands, musicians) that help you get
listed in more relevant search results.
• Personal profiles have friends, which require
mutual acceptance, whereas anyone can become
a fan of your Page without first going through
administrator approval.
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23. What NOT to do with a personal profile
Do not create a personal profile for your business.
Profiles are meant for people and Pages
are meant for businesses.
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27. Step 1: Sign up for an account.
Step 2: Edit your profile.
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28. Step 3: Join Networks.
Step 4: Connect with Friends.
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29. Step 4: Connect with Friends. (cont.)
Import a contact list,
have Facebook
search your email
address book, search
for people in your
networks, or even
check out Facebook’s
friend suggestions
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30. Step 5: Share Information.
Any content you share will get posted to the Wall tab of your
profile, and will also go to the News Feeds of your friends.
Step 6: Use Applications.
Applications further help you share content and
interact with others
facebook.com/applications
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31. Privacy Settings
Facebook allows you to customize your privacy settings to
control who sees which portions of your profile.
Visibility of every aspect of your profile (photos, contact
information, education information) can be controlled via the
Profile privacy settings.
• Customize privacy settings by Friend List
• Invite Friend Lists to events (100 max)
• Send messages to Friend Lists
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32. Privacy Settings (cont.)
Click on “Friends” in the side navigation to view your
friends and view, edit, or create a new Friend List.
Explore the other sections of the privacy settings (search, news feed and
wall, applications) to control those aspects of your presence on Facebook
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35. How To Set Up A Page
A Page is similar to a Profile except that it is, by default, public
and users can become a “fan” of your Page without first
requiring approval from the Page admins.
http://www.facebook.com/pages/create.php
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36. How To Set Up A Page (cont.)
• You are the behind-the-scenes manager.
•When you post new information or respond to a
discussion thread, it will appear to be posted by
your company rather than you personally.
•Become a fan of your own page -- gives your
business more visibility to your network
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38. How to Promote A Business Page
• Create an engaging Page. Use applications. Give users a reason to become a fan of
your Page and engage with you.
• Leverage the viral nature of Facebook – the news feed. The added benefit of
creating an engaging page is that every time a fan engages with your page – from becoming a
fan to posting a comment to attending an event – that
activity is published to their “news feed” which is seen by all of their friends on Facebook.
• Draw on your existing network. Consider emailing your opt-in mailing list, including
a link to your page in your email signature, blogging about your Facebook page, and posting a
link or badge to your page on your website or blog.
• Make your Page publicly searchable. Page will be public so that it can get indexed
by search engines and give you the opportunity to drive organic search traffic to your Page.
Go to Edit Page and then Settings and set your page to be “Published (publicly visible).”
• Use Facebook Ads for an extra push. Facebook ads allow you to advertise a
website or something on Facebook, including Pages, groups, and events. Similar to Google
Adwords.
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39. Pull in Images & Video
Promote company commercials
+
Company event photos
-----------------------
One stop for all news and
information regarding your company
43. Using FBML
What is FBML?
(Facebook Markup Language) - A way to add
advanced functionality to your Page. It’s an application
that will add a box to your Page in which you can render
HTML or FBML (Facebook Markup Language) for
enhanced Page customization.
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44. Using FBML
Where To Use FMBL
• Applications that use the canvas
• User profile
• Mini-feed
• Notifications
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45. Using FBML
How To Install FBML
• Do a search for “static FBML” on Facebook
• Click “Add to my Page” in the upper-left
• Select the Page you want to customize by
clicking the “Add to Page” button next to the Page
NEXT
• Create your tab.
• Go to your Page and click the link, “Edit Page”
• Scroll down you will see a subsection called “FBML”
- Click on the “Application Settings”
• Click “add” next to the Tab field and click Okay
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46. Using FBML
Add Content To Your Custom Tab
• Click the “>>” tab there is now an
“FBML” option in the drop-down.
• To add content, click on “Edit Page”
• Go to the “FBML” subsection again,
click the “Edit” link. This is your Canvas.
• Change the title of the tab.
“Welcome”, or “Introduction”.
You don’t need to include any <html>, <head>, or <body> tags, as the
HTML you enter will only take the place of that whitespace you just
saw. All the header stuff is taken care of for you. Play with it and see
what you can do.
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47. Using FBML
Customize Your Tab
Beyond simple HTML you can also enter very simple FBML tags
to simplify some of the process.
Tags:
<fb:name> – displays a specific user’s name in the standard Facebook format
<fb:profile-pic> – displays a specific user’s profile picture in the standard
Facebook format
<fb:swf> (great for Youtube videos or other video display) – allows you to
include Flash applications in your tab
<fb:live-stream> – posts a Facebook live stream widget on your Tab (you
must create a new application to do this)
<fb:comments> – adds a Facebook comments box to your Tab
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48. Using FBML
Set A Page To Default
Set your Page to default to the new tab to give a nice welcome
message for your fans.
• Click “Edit Page”
• Under “Wall Settings”, click “edit”, and
under “default landing tab for everyone
else” select your new tab in the drop
down. You’re done!
Keep in mind that this default tab is only visible as a default landing
page for those that are not yet fans of your Page yet.
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51. Optimizing Your Brand Preference
Create the
Picture Perfect
Profile Picture
200px wide by
600px in height
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52. Optimizing Your Brand Preference
Select your vanity URL
http://facebook.com/username
Make it easy for potential clients to find your Fan Page.
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54. How To Advertise On Facebook
Facebook ads allow you to promote your
business, get more fans for your business Page,
and drive more leads for your sales team.
http://www.facebook.com/advertising
Build your ad via the simple Facebook wizard.
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55. How To Advertise On Facebook
Target the audience
for your Ad.
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56. How To Advertise On Facebook
Price your ad.
Built in Analytics.
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58. Measure and Analyze
A key part of any marketing activity is measuring and analyzing
the results of your efforts. Here are a few of the metrics to
consider:
1) Reach: Total number of fans, group
members, and/or friends.
2) Engagement: Facebookʼs built-in
analytics, Insights, lets you track valuable
metrics such as page views, wall posts,
discussion threads, and photo views.
3) Impact on Sales Funnel: The number of visitors from Facebook to your website
that convert into leads and customers. Use a marketing analytics program to track
the impact on your sales funnel.
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63. ✓ Add your social networks to your website,
business card, email signatures
✓ Be consistent with updates; stay connected
✓ Engage with followers & fans
✓ Be a resource
