Conversa com alunos de Design sobre varios topics: - Design na UFPE - Estórias da China - Vida do Brasileiro no Exterior - Design em Times Distribuídos - Pesquisa em Creatividade em Ambientes Distribuídos

1. por Itamar Medeiros
@designative
http://www.linkedin.com/in/designative
Voltando às Origens

2. Outline
§ Design na UFPE
§ Estórias da China
§ Vida do Brasileiro no Exterior
§ Design em Times Distribuídos
§ Pesquisa em Creatividade em Ambientes Distribuídos
Voltando às Origens
{ Voltando às Origens }
You are at: Introdução » Outline

3. Design na UPFE
Turma de PV97.01
Desenho Industrial, Programação Visual
Departamento de Teoria da Arte
{ Voltando às Origens }
You are at: Introdução » Design na UFPE

5. Estórias da China
{ Voltando às Origens }
You are at: Introdução » Estórias da China
Coordenador do Departamento de Comunicação
Visual da Ra!es Design Institute (Xangai) da DongHua
University
2005 – 2007
Gerente de Experiência do Usuário da Autodesk
2007-2012
Coordenador Local da Interaction Design Association
(IxDA) em Xangai
2007-2012

8. 7 anos years na China (entre 2005 e 2012)
Sem Título, Nanjing Road, 2007

9. 7 anos years na China (entre 2005 e 2012)
Sem Título, Nanjing Road, 2008

10. 7 anos na China (entre 2005 e 2012) com minha esposa, Fabiane
Medeiros, I., (2010), Shanghai Walking Tours: The Bund,
retrieved 25 October 2011 from
http://www."ickr.com/photos/china-designative/5061198577/in/photostream/

11. Novo membro da Família:
Caleb Peng Medeiros (2011)

12. Crônicas do Design, Tecnologia e Cultura
Medeiros, I., (2006-2013), { design@tive } Thoughts on Design, Technology and Culture,
retrieved 18 September 2012 from http://designative.info

13. Medeiros, I. (2010), Chinglish: Toilet Seats in China are “for weak only” in
{ design@tive } thoughts on Design, Technology & Culture, retrieved September 1st , 2011 from
http://designative.info/2010/04/05/chinglish-toilet-seats-in-china-are-for-weak-only/

14. Medeiros, I. (2009), Living in China: Shanghai’s Pajamas Sightings in
{ design@tive } thoughts on Design, Technology & Culture, retrieved September 1st , 2011
from http://designative.info/2010/03/25/living-in-china-shanghais-pajamas-sightings/

15. Medeiros, I. (2012), Visual Communication in China: “A Single Act of Carelessness Leads to the Eternal Loss of Beauty”
in { design@tive } thoughts on Design, Technology & Culture, retrieved May 13th, 2013 from
http://designative.info/2011/01/01/visual-communication-in-china-a-single-act-of-carelessness-leads-to-the-eternal-
loss-of-beauty/

16. Medeiros, I. (2012), Chinglish: “Take Away Me”? in { design@tive } thoughts on Design, Technology & Culture,
retrieved May 13th, 2013 from http://designative.info/2010/07/14/chinglish-take-away-me/

17. Medeiros, I. (2012), Chinglish: “Month Also Know Communications”? In { design@tive } thoughts on Design, Technology & Culture,
retrieved May 15th, 2013 from http://designative.info/2012/04/16/chinglish-month-also-know-communications/

18. Medeiros, I. (2012), Visual Communication in China: “a time sex thing” in { design@tive } thoughts on Design, Technology & Culture,
retrieved May 15th, 2013 from http://designative.info/2011/01/25/visual-communication-in-china-a-time-sex-thing/

19. Medeiros, I. (2012), Visual Communication in China: “Visitors, this way”? in { design@tive } thoughts on Design, Technology & Culture,
retrieved May 15th, 2013 from http://designative.info/2010/05/10/visual-communication-in-china-visitors-this-way/

20. Medeiros, I. (2012), Visual Communication in China: “Push the Button to call for assistance of creepy tentacles” in
{ design@tive } thoughts on Design, Technology & Culture, retrieved May 15th, 2013
from http://designative.info/2010/05/17/visual-communication-in-china-push-the-button-to-call-for-assistance-of-creepy-tentacles/

21. Medeiros, I. (2012), Visual Communication in China: “This is a no-car bomb area”! In
{ design@tive } thoughts on Design, Technology & Culture, retrieved May 15th, 2013
from http://designative.info/2010/04/24/visual-communication-in-china-this-is-a-no-car-bomb-area/

22. Medeiros, I. (2012), Advertising in China: “Can’t Touch This”! In { design@tive } thoughts on Design, Technology & Culture,
retrieved May 15th, 2013 from http://designative.info/2010/05/31/advertising-in-china-cant-touch-this/

23. Medeiros, I. (2012), Only in China: High-tech Sandwich Men in { design@tive } thoughts on Design, Technology & Culture,
retrieved May 15th, 2013 from http://designative.info/2008/12/17/only-in-china-high-tech-sandwich-men/

24. Estórias da China
{ Voltando às Origens }
You are at: Introdução » Estórias da China
Coordenador do Departamento de Comunicação
Visual da Ra!es Design Institute (Xangai) da DongHua
University
2005 – 2007
Gerente de Experiência do Usuário da Autodesk
2007-2012
Coordenador Local da Interaction Design Association
(IxDA) em Xangai
2007-2012

25. Coordenador Local da Interaction Design Association (ixDA) em Xanghai
IxDA, (2010), Facilitating Local Gathering for the Interaction Design Association
(IxDA) in Shanghai in An evening of conversation about Design, Interaction, Work and
Life with Marc Rettig, retrieved 25 October 2011 from
http://www.ixda.org/local/event/25395

26. Estórias da China
{ Voltando às Origens }
You are at: Introdução » Estórias da China
Coordenador do Departamento de Comunicação
Visual da Ra!es Design Institute (Xangai) da DongHua
University
2005 – 2007
Gerente de Experiência do Usuário da Autodesk
2007-2012
Coordenador Local da Interaction Design Association
(IxDA) em Xangai
2007-2012

27. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html

28. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html

29. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html

30. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html

31. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html

32. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html

33. Clark Publishing. (2011), “Add Some Bunch to Your Playbook” retrieved on July 21st, 2011
http://www.gridironstrategies.com/articles.php?id=85

34. Processos
Cria+vos
Facilitando
a
criação
de
novos
artefatos,
ferramentas,
produtos
ou
serviços
Criando
Experiências
Tornando
o
uso
de
novos
artefatos,
ferramentas,
produtos
ou
serviços
mais
eficientes,
fáceis
de
aprender,
com
mais
sa9sfação

35. Coleta
Aprender com
experiências previas

Relação
Consultar colegas
e/ou mentores



Criação
Explorar, compor, e
avaliar soluções
possíveis
Doação
Disseminar Resultados
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting
Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138.

36. Coleta
Aprender com
experiências previas

Relação
Consultar colegas
e/ou mentores



Criação
Explorar, compor, e
avaliar soluções
possíveis
Doação
Disseminar Resultados
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting
Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138.

37. Spencer, Donna. Card Sorting: Designing Usable Categories. 2009. New York: Rosenfeld Media.

38. Young, Indi. 2008. A#nity Diagrams in “Mental Models: Aligning Design Strategy with Human
Behavior” . New York: Rosenfeld Media.

39. Wiegers, K.E., 2006. System Boundary Diagram in “ More About Software Requirements: Thorny
Issues and Practical Advice” . p 138-140. Redmond: Microsoft Press.

40. Rosenfeld,
Louis.
2011.
Search
Analy9cs
for
your
Site.
New
York:
Rosenfeld
Media
Medeiros, I. (2012), Personas & Scenarios, retrieved 25 September 2012 from
http://designative.info/project/personas-scenarios/

41. Medeiros, I. (2012),Swimlane Diagrams in Data Visualization, retrieved 25 September 2012 from
http://designative.info/project/data-visualization/#Swimlane_Diagrams

42. Medeiros, I. (2012),Command Clustering Analysis in Data Visualization, retrieved 25 September 2012
from http://designative.info/project/data-visualization/#Command_Clustering_Analysis

43. Medeiros, I. (2012),Insight Matrix in Data Visualization, retrieved 25 September 2012 from
http://designative.info/project/data-visualization/#Insight_Matrix

44. Coleta
Aprender com
experiências previas

Relação
Consultar colegas
e/ou mentores



Criação
Explorar, compor, e
avaliar soluções
possíveis
Doação
Disseminar Resultados
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting
Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138.

45. Autodesk, Inc. (2012), Sketchbook Pro for iPad, San Rafael California.

46. Apple, Inc. (2012), iMovie for iOS, Cupertino California.

47. Adobe, Inc. (2012), Adobe Creative Cloud, San Rose California.

48. Toca Boca (2012), Toca Band for iOS, Stockholm Sweden.

49. Toca Boca (2012), Toca Hair Salon for iOS, Stockholm Sweden.

50. Coleta
Aprender com
experiências previas

Relação
Consultar colegas
e/ou mentores



Criação
Explorar, compor, e
avaliar soluções
possíveis
Doação
Disseminar Resultados
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting
Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138.

51. Medeiros, I. (2012), Use Case Documents, retrieved 25 September 2012 from
http://designative.info/project/use-case-documents/

52. Brian Solis and JESS3., (2010), Conversation Prism,
retrieved August 1st, 2011, http://www.theconversationprism.com/

53. Zynga, Inc. (2012), Draw Something Free, iOS, San Francisco California.

54. Zynga, Inc. (2012), Draw Something Free, iOS, San Francisco California.

55. Automattic Inc, (2011), Online survey software - conduct your
customer surveys and polls with Polldaddy, retrieved 25 September
2012 from http://polldaddy.com/

56. ConceptShare, Inc. (2011), Online Collaboration Software for Creative
Teams | ConceptShare, retrieved 25 September 2012 from
http://www.conceptshare.com/

57. Kickstarter, Inc. (2011), Kickstarter, retrieved 25 September 2012 from
http://www.kickstarter.com/

58. Coleta
Aprender com
experiências previas

Relação
Consultar colegas
e/ou mentores



Criação
Explorar, compor, e
avaliar soluções
possíveis
Doação
Disseminar Resultados
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting
Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138.

60. Creative Commons .org (2012), Creative Commons, retrieved
25 September 2012 from http://creativecommons.org/

61. Autodesk Inc, (2012), Discover Autodesk PLM 360, retrieved
25 September 2012 from http://www.autodeskplm360.com/discover/

62. Trabalhando no Exterior
Na prática, a maioria das empresas é organizada de
forma bem complexa, composta de times distribuídos
{ Voltando às Origens }
You are at: Introdução » Trabalhando no Exterior

66. Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved
25 September 2012 from http://www.autodeskplm360.com/discover/
Medeiros, I. (2012),Collaborative vs. Distributed Design in Distinction Award in MA Design Practice,
retrieved 25 September 2012 from
http://designative.info/project/distinction-award-in-the-ma-design-practice/

67. Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved
25 September 2012 from http://www.autodeskplm360.com/discover/
Medeiros, I. (2012), Managing Multiple Perspectives in Distinction Award in MA Design Practice, retrieved
25 September 2012 from http://designative.info/project/distinction-award-in-the-ma-design-practice/

68. Medeiros, I. (2012), Managing Task Interdependencies in Distinction Award in MA Design Practice,
retrieved 25 September 2012 from
http://designative.info/project/distinction-award-in-the-ma-design-practice/

69. Medeiros, I. (2012),Combining Frameworks in Distinction Award in MA Design Practice, retrieved 25
September 2012 from
http://designative.info/project/distinction-award-in-the-ma-design-practice/#Combining_Frameworks

70. Coleta
Aprender com
experiências previas

Relação
Consultar colegas
e/ou mentores



Criação
Explorar, compor, e
avaliar soluções
possíveis
Doação
Disseminar Resultados
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting
Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138.

71. Coleta
Aprender com
experiências previas

Relação
Consultar colegas
e/ou mentores



Criação
Explorar, compor, e
avaliar soluções
possíveis
Doação
Disseminar Resultados
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting
Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138.

72. Criatividade em
Ambientes Distribuídos
{ Voltando às Origens }
You are at: Introdução » Criatividade em Ambientes Distribuídos
Coordenador do Departamento de Comunicação
Visual da Ra!es Design Institute (Xangai) da DongHua
University
2005 – 2007
Gerente de Experiência do Usuário da Autodesk
2007-2012
Coordenador Local da Interaction Design Association
(IxDA) em Xangai
2007-2012

73. create
prototyping
brainstorming
wireframing
mockups
critical thinking
lateral thinking
six thinking hats
problem decomposition
problem reframing
incubation
Five W's
Brain Writing
Usability Studies
Focus Groups
web/desktop/mobile analytics
data mining
customer feedback
contextual inquiry studies
card sorting
information gathering and research
surveys
collect
ideation / exploration
relate
developing shared memories / meaning
storytelling
facilitating decision making
presentations
tracing back decisions
design concepts
communication of data/information/knowledge
design reviews
customer journey maps
Visualizing Data / Processes
clustering Analysis
insight matrixes
system boundaries diagrams
SWOT analysis
mental models
work models
artifact models
personas
scenarios
UXI matrix
donate
disseminating results

74. Medeiros, I. (2012), Lenses and Variables in Philosophy,
{ design@tive } information design: thoughts on design, technology and culture, retrieved on
May 16th, 2013 from http://designative.info/about/philosophy/

75. Medeiros, I. (2012), Lenses and Variables in Philosophy,
{ design@tive } information design: thoughts on design, technology and culture, retrieved on
May 16th, 2013 from http://designative.info/about/philosophy/

76. Medeiros, I. (2012), Lenses and Variables in Philosophy,
{ design@tive } information design: thoughts on design, technology and culture, retrieved on
May 16th, 2013 from http://designative.info/about/philosophy/

77. Medeiros, I. (2012), Lenses and Variables in Philosophy,
{ design@tive } information design: thoughts on design, technology and culture, retrieved on
May 16th, 2013 from http://designative.info/about/philosophy/

78. Medeiros, I. (2012), The Awards in Distinction Award in the MA Design Practice,
{ design@tive } information design: thoughts on design, technology and culture,
retrieved on May 16th, 2013 from
http://designative.info/project/distinction-award-in-the-ma-design-practice/
#The_Award