IxDA Shanghai Face-to-Face Meeting kick-off: an introduction to what is IxDA, our vision, some initiatives we\'d like to drive within the local communitiy, and a call-to-arms!

1. IxDA Face-to-Face April, 29 th , 2008 CoffeeLox No.49 B Jin Ling Road Shanghai, China

2. IxDA Face-to-Face Itamar Medeiros (Brazil) Product Design Manager Geospatial Business Unit Autodesk

3. About IxDA The Interaction Design Association (IxDA) is a member-supported organization committed to serving the needs of the international interaction design community.

4. About IxDA With the help of more than 5,000 members since 2004, the IxDA provides an online forum for the discussion of interaction design issues. http://www.ixda.org/

5. What is Interaction Design? Interaction Design (IxD) is the branch of user experience design that defines the structure and behavior of interactive products and services.

6. What is Interaction Design? While interaction design has a firm foundation in the theory, practice, and methodology of traditional user interface design, its focus is on defining the complex dialogues that occur between people and interactive devices.

7. A Little Bit of History IxDA was founded in 2003 by Rick Cecil, David Heller, Challis Hodge, and Jim Jarrett in response to Bruce "Tog" Tognazzini's plea* to the interaction design community to create a nonprofit professional association to address the challenges that interaction designers face in their profession. *http://www.asktog.com/columns/057ItsTimeWeGotRespect.html

8. 2003 Challis Hodge creates the first list on yahoo groups in response to Tog’s call; 600 people join the list and start talking about Interaction Design; Challis Hodge James Jarrett David Malouf Rick Cecil

9. 2004 Start of the Face-to-Face meetings; NYC Bay Area Boston Los Angeles Washington DC London, UK Pune, India

10. 2004 Advisory board is formed: Alan Cooper Kim Goodwin Challis Hodge Henrik Olsen Marc Rettig Louis Rosenfeld Nathan Shedroff Bruce "Tog" Tognazzini

11. 2005 Birth of an organization: Robert Reimann David Malouf Gregory Petroff Lada Gorlenko Dan Saffer Louis Rosenfeld Luke Wroblewski Mauro Cavalletti

12. 2006 2,200+ members on the list; collaboration with other UX organizations: UX Net UPA Institute of Information Architecture Local chapters of CHI

13. 2007 5,000+ members on the list; Face to Face meetings in over 50 locations;

15. 2008 First IxDA Conference* in Savannah, Georgia (USA), on the campus of The Savannah College of Art and Design. ＊ http://interaction08.ixda.org/ Alan Cooper Jared Spool Dan Brown Bill Buxton Malcolm McCullough Michele Tepper

16. 2009 Second IxDA Conference* in Vancouver, Canada. ＊ http://interaction08.ixda.org/ Robert Fabricant Kim Goodwin Marc Rettig Dan Saffer John Thackara Daniel Szuc Dan Brown Liya Zheng

17. IxDA Mission EVANGELISM Promoting awareness of the discipline, craft, and value of interaction design and design research. INNOVATION Advancing the discipline of interaction design. PROFESSIONALISM Encouraging high standards of practice within the interaction design discipline. EDUCATION Establishing standards for academic programs in interaction design. COMMUNITY BUILDING Developing a close-knit community of interaction design professionals.

18. What’s Next? EVANGELISM Promoting awareness of the discipline, craft, and value of interaction design and design research. INNOVATION Advancing the discipline of interaction design. PROFESSIONALISM Encouraging high standards of practice within the interaction design discipline. EDUCATION Establishing standards for academic programs in interaction design. COMMUNITY BUILDING Developing a close-knit community of interaction design professionals.

19. What’s Next? EVANGELISM Promoting awareness of the discipline, craft, and value of interaction design and design research. INNOVATION Advancing the discipline of interaction design. PROFESSIONALISM Encouraging high standards of practice within the interaction design discipline. EDUCATION Establishing standards for academic programs in interaction design. COMMUNITY BUILDING Networking Events

20. What’s Next? EVANGELISM Promoting awareness of the discipline, craft, and value of interaction design and design research. INNOVATION Advancing the discipline of interaction design. PROFESSIONALISM Encouraging high standards of practice within the interaction design discipline. EDUCATION Bridging the gap between the Industry and University COMMUNITY BUILDING Networking Events

21. What’s Next? EVANGELISM Promoting awareness of the discipline, craft, and value of interaction design and design research. INNOVATION Advancing the discipline of interaction design. PROFESSIONALISM Knowledge transfer of best practices , Case Studies, and Overseas Guest Speakers EDUCATION Bridging the gap between the Industry and University COMMUNITY BUILDING Networking Events

22. What’s Next? EVANGELISM Promoting awareness of the discipline, craft, and value of interaction design and design research. INNOVATION Conferences PROFESSIONALISM Knowledge transfer of best practices , Case Studies, and Overseas Guest Speakers EDUCATION Bridging the gap between the Industry and University COMMUNITY BUILDING Networking Events

23. What’s Next? EVANGELISM Inside-out change INNOVATION Conferences PROFESSIONALISM Knowledge transfer of best practices , Case Studies, and Overseas Guest Speakers EDUCATION Bridging the gap between the Industry and University COMMUNITY BUILDING Networking Events

24. How Can I Help? The task of building up the community is huge, and every member contribute: How Can I Help?