Jamie Neely shares advice on the benefits of building a solid case for your design decisions at Refresh Belfast, May 2009.

1. Designing with Visual Language

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14. Interaction & Interface

15. Client & user needs Content & structure Functional & system

16. Navigation IA, sitemap Pages, paragraphs, media Wireframes, sketches

17. www.winmetoyou.com

23. Simple Brief 1 x core audience 1 x user task 1 x layout required

24. Audience 1

25. A more typical example

27. Audience 1 Audience 2 Audience 3 Audience 4 Audience 5 Audience 6

28. 1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5 6 1 2 3 4 5

40. Visual Design

41. Colour Typography Content Graphic style

42. Style sheets Font stacks Photography Line style, gradients etc

43. What’s the point?

44. Help people FEEL something

47. Visual Language

48. www.qub.ac.uk

49. Professional Human Understanding

64. www.bbc.co.uk/irish

66. Modern Cultural, not patriotic Open

80. Designing With Visual Language

81. Thanks! www.speakerrate.com/jamneely @jamneely #refreshbelfast