The document provides an overview of interaction design in France, including:
1) It discusses France's position in digital design and interaction design being rooted in applied arts culture.
2) It outlines Cumulus Digital Culture as the first interaction design organization in France with over 600 members across agencies, organizations and schools.
3) It examines interaction design being at the crossroads of several disciplines like human factors, graphic design, and industrial design in France.
2. Cumulus
Digital
Culture
1 st
interaction design professional
organization in France
600 members Our missions Paris & Lyon
¶ 51 design/web agencies ¶ advance the interaction ¶ conferences
¶ 20 design org. & schools design profession in France, ¶ networking opportunities
¶ 529 designers ¶ define and professional ¶ publications (+ review)
practices, ¶ exhibition
¶ build a networked
community
¶ demonstrate the benefits
of interaction design
3. A few words about the context
¶ France: a rather unique position in the digital design world
¶ French interaction design (IxD): firmly anchored in the
country's strong culture of decorative and applied arts
¶ France's technology-driven design culture is still deeply
rooted in engineering
¶ 1st problem: the business world’s cloudy perception of who
digital designers are and what they do
¶ 2nd problem: interaction design is struggling to be seen as a
legitimate profession
4. At the crossroads of several
disciplines
Advertising
& Marketing
Human Factors Graphic design
Interaction
design
Social Sciences Industrial Design
Applied Arts
5. France’s industrial
history has resulted in
technology-driven design
rather than user- or
service-driven models
Giuseppe Attoma
Attoma
6. Initiatives
A selection of
French
interaction
design projects
31. An invisible profession (?)
¶ IxD began to emerge as a profession in France a decade ago
¶ But it does not officially exist in the French economy
¶ IxD: poorly represented in the official list of occupations
published by the French national statistics agency, INSEE
¶The strategic advange of IxD have not been clearly identified
¶ Not on the agendas of French government ministries
¶ No comprehensive public policy to address the needs of
promotional actions for design
32. A profusion of terms
¶ The lack of a common vocabulary
¶ The profusion of terms is more a reflection of divergences in
strategy than in theory (S. Vial, Court traité du design)
¶ *designers interactifs* glossary
design numérique
design d'interaction
design interactif
design d'interactivité
design for interaction
user experience design
33. Diverse yet fragmented
interaction design education
¶ IxD: becoming an attractive career option in France
¶ The number of degree and certificate programs has
increased considerably since the early 2000
¶ IxD is at the crossroads of several different academic and
business cultures
¶ IxD is taught at fine and applied arts schools, at design
schools, and at universities
34. Emerging programs and
academic research
¶ French design schools are getting more involved in research
¶ Combining research, design, technology and partnership
with business and industry
¶ Strate Collège Research: designer-led applied research
¶ Nantes Atlantique Design School: READi, applied research in IxD
¶ Atelier de Design Numérique (ADN), Ensci: founded in 1999 by
Jean-Louis Fréchin
¶ EnsadLab: founded in 2007.
Themes: mobility, interactive ad virtual environments
35. IxD market taking form
¶ Professionnals operating in the industry must create their own
market and continuously educate clients
¶ IxD is the 3rd leading type of design used by business in France
(Study on the design economy, APCI, IFM, Cité du design, 2010)
¶ More than half of all design firms offer digital design services
¶ Service design is offered by just 11% of design firms
¶ Most design firms are located in Paris (60%)
¶ Most designers (39%) work at firms with fewer than 5
employees
¶ Average budget for a digital project = €10,692, a business'
second-largest design expense after space design
36. IxD market taking form
Industrial design 52
Space design 37
Graphic design 33
Studies 32
Brand design 27
Packaging design 18
Signage design 12
Service design 11
Multimedia
Interaction design
8
9 17%
Textile Design 5
Fashion Design 3
Sensorial design 2
Food design 2
Sound design 1
Others 13
0 5 10 15 20 25 30 35 40 45 50
D'après l'étude menée en 2010 par l’APCI, l’IFM, la Cité du design de Saint-Etienne à la demande du ministère de l’Économie,
de l’Industrie et de l’Emploi
38. An optimistic employment
outlook
¶ Employment remains focused on web design in France
¶ Just 5% of the designers stated IxD as their profession
¶ No data available about the number of IxD designers
¶ Extremely broad range of professional situations: interactive
communication agencies, design studios, IxD agencies, mobile
app development firms, freelances, in-house designers...
¶ Mc Kinsey report: Internet contribution to France's GDP
estimated at € 60 billion in 2009 and accounted for 1.15 million
jobs in 2010
¶ compared to design use rates in France (40%), IxD should offer
high potential for employment in the future...
39. Where French digital design professionals
work
6 %
34 %
60 %
Paris Regions Abroad
43. Employment trends in France
Company / what profiles have you recruited?
39 %
36 %
24 %
8 %
designer developer marketing administrative
44. Employment trends in France
5 most required expertises
Web Developer 37 %
Front-Office
Developer 23 %
Web Designer 23 %
Motion Designer 17 %
Interactive
15 %
Art Director
45. IxD in France: what works
¶ Design schools, practitionners, organizations are taking the lead
¶ Shaping an IxD industry with a number of strengths
¶ French IxD perceived as holistic, cross-disciplinary, more
conceptual than IxD in English-speaking countries
¶ A very active industry, running a full slate of lectures, meetings,
exhibitions...
¶ Foreign firms have demonstrated a clear affinity for French-born
and French-educated designers