Highlights from our Business Briefing on Packaging. In this presentation, our Chief Visionary Officer Mikal Hallstrup shares some key insights into how smart packaging can boost both brands and bottom lines.

1. Beyond packaging
Designit Business Briefing
August 2013
D

2. Beyond packaging
Designit Business Briefing
We’re Designit
Welcome to our
business briefing
August 2013

3. Beyond packaging
Designit Business Briefing
10%
of you are just looking for better packaging
Source: Designit

4. Beyond packaging
Designit Business Briefing
40%
of you work with or are just interested in packaging
Source: Designit

5. Beyond packaging
Designit Business Briefing
50%
of you think that packaging is a vital part of a brand
Source: Designit

6. Beyond packaging
Designit Business Briefing
You all have different requirements and end-user expectations

7. Beyond packaging
Designit Business Briefing
The world is
full of crappy
stuff...
Packaging is no exception and design is a great way of fixing it!
August 2013

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Designit Business Briefing
How to open a milk carton properly? A persistent challenge!
Source: www.youtube.com/watch?v=OJQ9JmRoMq8

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Designit Business Briefing
Consumers have the power – excite them!
Source: Designit

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Designit Business Briefing
Denialism is dangerous – packaging does matter!
Source: peakcare.wordpress.com

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Designit Business Briefing
Sustainability

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Designit Business Briefing
Source: beunpackaged.com
If you want to buy at Unpackaged, bring your own containers

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Fight food waste!
Source: Designit

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Designit Business Briefing
Source: www.prweb.com
Redesign the content or the packaging?

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Designit Business Briefing
Sustainable or just looking green?
Source: hellomaterialsblog.files.wordpress.com/2012/05/enkeveggbig.jpg

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Designit Business Briefing
Good, green intentions – avoid the sustainability trap
Source: apartmenttherapy.com

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Designit Business Briefing
Usability

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Designit Business Briefing
Source: Designit
Added functionality

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Designit Business Briefing
Product and packaging together creates the experience
Source: thebigblogtheory.files.wordpress

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Designit Business Briefing
Source: neverchill.com/wp-content/uploads/2012/04/1280-bloom-chips-lead.jpg
Improve servability?

21. Beyond packaging
Designit Business Briefing
Servability? Rethink and expand the purpose of your packaging?
Source: Designit

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Designit Business Briefing
Brandability
Source: Designit

23. Beyond packaging
Designit Business Briefing
Packaging is becoming a
major touch point in a world
of digital stuff
Source: www.cartype.com/pics/8045/full/mini_box_4.jpg

24. Beyond packaging
Designit Business Briefing
Source: www.helpineedhelp.com/#/ and http://www.save-a-lot.dk
Differents approaches to packaging

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Designit Business Briefing
Source: www.helpineedhelp.com
Whatever you do, do it 100%

26. Beyond packaging
Designit Business Briefing
Source: www.helpineedhelp.com
Greatness takes attitude. Also in packaging

27. Beyond packaging
Designit Business Briefing

28. Beyond packaging
Designit Business Briefing
We created the perfect
packaging – it can’t be opened.
Source: en.wikipedia.org/wiki/Wrap_rage

29. Beyond packaging
Designit Business Briefing
Source: www.realisedesign.co.uk/product-design-blog
Turning pain points into brand and business

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Designit Business Briefing
Source: www.amazon.com
‘Follow-up and improve’ initiatives

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Source: www.ikea.com
Take pride in your packaging – whatever it is!

32. Beyond packaging
Designit Business Briefing
Source: www.ikea.com
Even flat pack can be fun

33. Beyond packaging
Designit Business Briefing
Source: www.ikea.com
Think systemic, think packaging principles across the range

34. Beyond packaging
Designit Business Briefing
Source: www.ikea.com
Packaging going social

35. Beyond packaging
Designit Business Briefing
Rethink
Challenge Solution
Source: Designit
Rethink! Don’t let deadlines and specifications be your only inspiration!

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Designit Business Briefing
Get inspired
to improve...

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Designit Business Briefing
New reality, new demands
Source: Designit and www.littledoremi.com

38. Beyond packaging
Designit Business Briefing
Improve the
information experience
Source: http://www.to-genkyo.com

39. Beyond packaging
Designit Business Briefing
Improve the
information experience
Source: Designit

40. Beyond packaging
Designit Business Briefing
Improve your
information experience
Source: http://gualaclosures.com

41. Beyond packaging
Designit Business Briefing
Rethink the problem?
Source: www.yankodesign.com/2010/04/20/ups-universal-packaging-system-recyclable-
corrugated-cardboard-sheet-by-patrick-sung/

42. Beyond packaging
Designit Business Briefing
Learn from other
industries
Source: www.greenerpackage.com

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Remember small
improvements while
hunting big
innovations

44. Beyond packaging
Designit Business Briefing
Remember small
improvements while
hunting big innovations
Source: http://www.rnrassociates.com

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Don’t
overimprove
Source: www.dutchboy.com

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Designit Business Briefing
Keep
it simple

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Designit Business Briefing
Home made innovation
can inspire to new solutions
Source: 4.bp.blogspot.com

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Designit Business Briefing
Make package a part of the product
Source: coolmaterial.com/home/grill-cube/

49. Beyond packaging
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Show
some
attitude!
Source: www.helpineedhelp.com

50. Beyond packaging
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Review your content
Source: 1funny.com/beer-meat/

51. Beyond packaging
Designit Business Briefing
Where others fail, you can succeed
Source: cheezburger.com/4542397440

52. Beyond packaging
Designit Business Briefing
Reduce to the max!
Source: http://www.a2591.com

53. Beyond packaging
Designit Business Briefing
Protect
Inform
Marketing
Security
Authenticate
Convenience
Handling
Stacking
Display
Brand
alignment
Shelf impact
Unboxing
Reclosing
Dispensing
Portion control
Serving
Reuse
Reduce
Recycle
Material
Rank from 1 to 5 and evaluate
3
1
1
5
Source: Designit and freevector.com
Check your performance

54. Beyond packaging
Designit Business Briefing
Always remember,
packaging is not
about boxing
but unboxing!
Thanks!
Source: cheezburger.com/4542397440Source: thehandheldblog.com
Mikal Hallstrup
Chief Visionary Officer
mikal.hallstrup@designit.com