iBeacon Technology is enabling a new generation of location-based mobile applications. Business needs/problems previously unreached are being solved using indoor positioning, proximity notifications, and customer engagement techniques. Talk with us at Designli about your iBeacon technology app idea.

1. iBeacon Technology
How can it help your business?

2. Who are we?
But first...

3. Designli is a mobile app design & development company.
We take your idea from your imagination to the screen.
designli.co
behance.net/designlico

4. iBeacon Technology is an indoor positioning system that allows hardware running Bluetooth
Low Energy to communicate with iOS devices in close proximity. This allows the iOS device to
display alerts and/or notifications.
What is “iBeacon”?
iOS7+ DeviceiBeacon Device
Estimote
Gimbal
etc.
Bluetooth Smart
(Bluetooth Low Energy)
iBeacon
Technology
App with
iBeacon
capabilities
Proximity
Immediate: a few cm
Near: a few meters
Far: >10 meters away
Alert

5. Why does it matter?

6. Scenario #1 (pre-iBeacon App): A first time
customer purchases a sweater at your
clothing store. The next time she walks by,
she figures that you still have the same old
merchandise and doesn’t bother to come in
and check out the new seasonal clothes.
Scenario #2 (with iBeacon app): A customer
installed and activated your app to get 10%
off of her first purchase at your clothing
store. The next time she walks by, her app
detects the iBeacon in your store. Because
the app recognizes that this is only the
second time the customer has come near the
store, the app pushes a notification to the
user’s iPhone, alerting her that you are able
to offer her a special buy-one-get-one free
deal on a specific new piece of merchandise
that is of similar taste to her previous
purchase.
This customer not only comes into the store
and buys the new item, but she got 3 of her
friends to download the app through her
referral code, thus earning 5% off her next
purchase. You can now push proximity
notifications to 4 people who are more likely
to convert into returning customers.
Retail
Store App with
iBeacon
capabilities
Bluetooth Smart (Bluetooth
Low Energy) Sale
Proximity

7. More scenarios...

8. Scenario #2 (with iBeacon app): A mall-goer
downloaded the mall app with iBeacon
technology to navigate the mall.
The iBeacons around the mall map out the
shopper’s indoor location, and guide him/her
to the store they are looking for with turn by
turn directions.
The mall is able to track and analyze foot
traffic data & extract patterns that allow
them to design the mall to be more efficient
and profitable.
Scenario #1 (pre-iBeacon App): A mall-goer
is lost in the mall, so they search for a
directory to find the store they are looking
for.
They stumble around for 30 minutes looking
for it and get frustrated with experience.
iBeacons

9. More uses for:
Stores/Retail
Concert venues
Event spaces
Sports stadiums
Manufacturing
Museums
Any business with large physical locations
It doesn’t stop there!

10. iBeacons allow your business to solve unique problems surrounding location based needs.
Whether that is alerting customers to sales or providing self guided museum tours through an
iPhone app, your imagination is the only limiting factor.
Here are some examples:
How do I use it?
MLB
Banking
Events
Shopping Analytics
Event Gamification
Shopping
The Home Airport

11. iBeacon technology combined with mobile iOS devices (iPhones) are powering location based
business solutions.
If you have an idea for how to solve a problem or need using location based software, you will
need to talk to an experienced mobile app design & development company.
That’s where we come in! We have the expertise to make your idea a reality.
Reach out to us at hello@designli.co or through the form at www.designli.co. We’d love to chat!
How do I make one?