Bob Blake joined Altera's European product and technical marketing group in 2000. While at Altera, Bob has been responsible for the technical marketing of Altera's high-speed transceiver products and software design tools and methodologies. Mr Blake is currently the manager of the European Corporate and Product Marketing team; the team are responsible for marketing all Altera Products and tools within Europe. Mr. Blake has over twenty years of experience in the electronics industry within design, applications, and management roles, including systems design with embedded processors and programmable logic. Mr. Blake holds an honors degree in Electronic Engineering from Portsmouth University.

1. Design and Reuse Panel
December 2011
Altera
© 2010 Altera Corporation—Confidential

2. Semiconductor Tipping Point
 Technology challenges are
bigger
Performance vs. power trade-off
Development complexity rising
 In a world that is
continuously looking for
Lower power
Lower cost
Faster time to market
Lower risk and higher productivity
© 2010 Altera Corporation—Confidential
ALTERA, ARRIA, CYCLONE, HARDCOPY, MAX, MEGACORE, NIOS, QUARTUS & STRATIX are Reg. U.S. Pat. & Tm. Off.
and Altera marks in and outside the U.S.

3. What can 28nm Deliver with FPGA
 Highest Performance
Up to 1 Million LEs (Equivalent)
Hard IP
 PCI Express, ARM Processors, Memory Controllers
High Performance I/O
 High Speed transceivers running at 28 Gbps
 1067 MHz DDR3 DIMM
Up to 53 Mbits of Memory
 Up to 40% power reductions
 Lower overall system costs
 Greater Productivity
© 2010 Altera Corporation—Confidential
ALTERA, ARRIA, CYCLONE, HARDCOPY, MAX, MEGACORE, NIOS, QUARTUS & STRATIX are Reg. U.S. Pat. & Tm. Off.
and Altera marks in and outside the U.S.
3

4. Objectives To Meet Altera Solutions Strategy
 Expand protocol IP portfolio
Develop IP in-house targeting key
BU applications
 Rollout early for time-to-
market
Where valued, harden IP to hit
cost/power /performance
 PCIe, HMCs, SOC
 Provide interoperability & ‘Complete Integrated
standards certification for key Solution’ Ensures
protocols Time to Market and
Customer Success
 Utilize IP partners to fill-in gaps
© 2010 Altera Corporation—Confidential
ALTERA, ARRIA, CYCLONE, HARDCOPY, MAX, MEGACORE, NIOS, QUARTUS & STRATIX are Reg. U.S. Pat. & Tm. Off.
and Altera marks in and outside the U.S.
4

5. Investing in Next-Generation Solutions…
Wireline/ Industrial
Broadcast Military CCSTM
Wireless Automotive
OTN, New Video Radar/EW, Computing, Video
Ethernet IO Intelligence, Acceleration Surveillance,
Aggregation, Standards, EO/IR, Imaging/ Analytics,
RRU, Edge QAM, Secure Display Motion/Motor
Backhaul Codecs Comms Control
40/100GbE, 40/100GbE, 1588, Mobile DDR,
PCIe Gen3, DSPB Advanced Blockset
100G Interlaken PCIe Gen3/4, LPDDR2,
DisplayPort, DSP IP
1588 & Sync-E, SFI-S, QDRIV, HDMI/DVI, DSP IP
H.264/265 SerialLite II+
100G E/GFEC 100G E/GFEC
© 2010 Altera Corporation—Confidential
ALTERA, ARRIA, CYCLONE, HARDCOPY, MAX, MEGACORE, NIOS, QUARTUS & STRATIX are Reg. U.S. Pat. & Tm. Off.
and Altera marks in and outside the U.S.
5

6. Reaching the Tipping Point
130nm FPGA 40nm FPGA 40nm ASIC
(Stratix) (Stratix IV) (HardCopy IV)
130nm ASIC 130nm ASIC
Relative die size estimates based on design of approximately 4M logic gates and 8M bits of RAM
© 2010 Altera Corporation—Confidential
ALTERA, ARRIA, CYCLONE, HARDCOPY, MAX, MEGACORE, NIOS, QUARTUS & STRATIX are Reg. U.S. Pat. & Tm. Off.
and Altera marks in and outside the U.S.
6