Since the birth of RMM in 1995, Semiconductor IP activities had grown from a pure R&D initiative into a significant factor of many SoC project budget. For the last 25 the major growth of the SIP market was driven by Microprocessor, Memory and I/O vendors. In recent years the landscape of SIP is changing and new horizons appear brought by new IP vendors representing variety of business models. In this panel discussion, each of the speakers will have 5 – 10 minute to present its SIP commercialization practice and vision. The second half of the talk will be dedicated for 3 – 4 questions that should be answer by each of the speakers, allowing the audience to evaluate the different opinions.