2. “BUSINESS LEADERS TODAY SAY THEIR COMPANIES
CARE ABOUT MORE THAN PROFIT & LOSS, THAT THEY
FEEL RESPONSIBLE TO SOCIETY AS A WHOLE NOT JUST
THEIR SHAREHOLDERS.”
AGREE/DISAGREE
3. CAUSE-MARKETING
“A TYPE OF MARKETING EFFORT THAT PROMOTES SOCIAL
& OTHER CHARITABLE CAUSES.”
-EFFORTS BY A FOR PROFIT BUSINESS THAT BENEFIT A
NON-PROFIT ORGANIZATION.
https://www.youtube.com/watch?v=E0P5YrFi2nA
4. “LIVESTRONG”
-CAMPAIGN LAUNCHED IN MAY 2004 TO HELP THE “LANCE
ARMSTRONG FOUNDATION.”
-NIKE MANUFACTURES THE BRACELETS & HOPED TO
RAISE $25 MILLION.
-GOAL WAS REACHED IN 6 MONTHS.
-OVER 80 MILLION HAVE BEEN SOLD TO DATE.
LIVESTRONG COMMERCIAL
5. “SAVE LIDS TO SAVE LIVES”
-YOPLAIT’S CAMPAIGN IN SUPPORT OF THE “SUSAN G.
KOMEN FOR THE CURE.”
-YOPLAIT PACKAGES SPECIFIC PRODUCTS WITH A PINK
LID THAT CONSUMERS TURN IN, & IN TURN YOPLAIT
DONATES 10 CENTS FOR EACH LID.
YOPLAIT COMMERCIAL
6. “PRODUCT RED”
-ONE OF THE LARGEST CAUSE-RELATED MARKETING
CAMPAIGNS TO DATE.
-CREATED TO SUPPORT “THE GLOBAL FUND.”
-FIGHTS AIDS, TUBERCULOSIS, MALARIA
-PARTICIPATING COMPANIES:
-DELL, APPLE, STARBUCKS, GIORGIO ARMANI, THE
GAP
PRODUCT RED COMMERCIAL
7. “BREWING THE AMERICAN DREAM”
-CAMPAIGN STARTED IN JUNE 2008 BY JIM KOCH, FOUNDER OF
BOSTON BEER COMPANY TO HELP SMALL BUSINESSES.
-MICROLOANS: FOOD & BEVERAGE SMALL BUSINESS OWNERS
CAN APPLY FOR CAPITAL NEEDED TO START OR EXPAND A
BUSINESS.
-SPEED COACHING: SMALL BUSINESS OWNERS CAN MEET
BOSTON BEER COMPANY EMPLOYEES FOR ADVICE ON
MARKETING, ACCOUNTING, ETC.
JIM KOCH INTERVIEW
8. “THE ONE FUND BOSTON”
-PURPOSE: TO RAISE MONEY TO HELP FAMILIES MOST AFFECTED BY BOSTON
MARATHON BOMBINGS
-THE CORNERSTONE DONATION IS A $1 MILLION COMMITMENT FROM JOHN HANCOCK
-JOHN HANCOCK HAS BEEN HEADQUARTERED IN BOSTON FOR MORE THAN 150
YEARS
-AS OF 04/23:
-PUBLIC DONATIONS: $6+ MILLION
-CORPORATE DONATIONS: $14+ MILLION
-TOTAL: $20+ MILLION
