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Elevate Session 1 Stefan Kogler Presentation

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Detroit Regional Chamber
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The human career is to communicate
Humans are great users of tools Fig. 1) pointy stick At the core of any major technological invention, since the beginning of recorded history, has had its underpinnings in facilitating or augmenting comunication
THE SOCIAL SPACE Social Networks Social Media
Social Networks A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade. DP + Company
social networking circa 2.5 million - 10,000 BC
Social Networking today
Social Media
WHAT YOU NEED TO DO Monitoring your brand, products and services Participation by you in social space
IN THE SOCIAL SPACE… HE OR SHE WHO PUBLISHES THE MOST WINS!
WHAT IT IS A content publishing and message distribution tool
CONTENT DEVELPMENT Ole Million Face Puzzle
WHAT THE CONTENT LOOKS LIKE
WHERE THE CONTENT IS DISTRIBUTED YouTube Greater Media Landing Page Podcasts www.yoursite.com Content Domination Platform Community Sites Greater Media Landing Page WordPress/Blogger Greater Media Concerts/Events Landing Page Industry Reviews
Thank You Stefan Kogler Director of Innovation and Consumer Engagement Duffey Petrosky 39303 Country Club Drive, A18 Farmington Hills, MI 48331-3482 T: 248-489-8300 F: 248-994-1600 M: 248-941-1349 www.duffeypetrosky.com skogler@dp-company.com

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Elevate Session 1 Stefan Kogler Presentation

  • 1. The human career is to communicate
  • 2. Humans are great users of tools Fig. 1) pointy stick At the core of any major technological invention, since the beginning of recorded history, has had its underpinnings in facilitating or augmenting comunication
  • 3. THE SOCIAL SPACE Social Networks Social Media
  • 4. Social Networks A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade. DP + Company
  • 5. social networking circa 2.5 million - 10,000 BC
  • 8.
  • 9. WHAT YOU NEED TO DO Monitoring your brand, products and services Participation by you in social space
  • 10.
  • 11. IN THE SOCIAL SPACE… HE OR SHE WHO PUBLISHES THE MOST WINS!
  • 12. WHAT IT IS A content publishing and message distribution tool
  • 13. CONTENT DEVELPMENT Ole Million Face Puzzle
  • 14. WHAT THE CONTENT LOOKS LIKE
  • 15. WHERE THE CONTENT IS DISTRIBUTED YouTube Greater Media Landing Page Podcasts www.yoursite.com Content Domination Platform Community Sites Greater Media Landing Page WordPress/Blogger Greater Media Concerts/Events Landing Page Industry Reviews
  • 16. Thank You Stefan Kogler Director of Innovation and Consumer Engagement Duffey Petrosky 39303 Country Club Drive, A18 Farmington Hills, MI 48331-3482 T: 248-489-8300 F: 248-994-1600 M: 248-941-1349 www.duffeypetrosky.com skogler@dp-company.com