2. Metro AG
Industry Retail
Founded 1964; Metro AG formed in 1996
Headquarters Düsseldorf, Germany
Area served Europe, Asia, Africa
Key people Eckhard Cordes (CEO and Chairman of the executive board), Jürgen
Kluge (Chairman of the supervisory board), Olaf Koch(CFO)
Services Supermarkets, hypermarkets, consumer electronics and appliance
retail, department stores
Revenue €67.26 billion (2010)
Operating income €2.211 billion (2010)
Profit €850 million (2010)
Total assets €35.07 billion (end 2010)
Total equity €6.460 billion (end 2010)
Employees 283,280 (average, 2010)
Website www.metrogroup.de
3. Mission Statement
"METRO is a Cash & Carry self-service wholesaler for
businesses and professionals. METRO provides quality
products and business solutions at the lowest possible
prices".
Its business concept is targeted towards professional
customers rather than end consumers.
4.
5. Metro operations
internationally
As of 2007, METRO Cash &
Carry has operations in the 29
countries.
The group includes:
METRO / Macro Cash & Carry,
the world's market leader in cash
and carry
Real Hypermarkets and Extra
supermarkets
Media Market and Saturn,
Europe’s leader in consumer
electronic retailing
Galeria Kaufhof, the system
leader in the department store
business.
6. 10 Advantages
Here are the Top 10 reasons to partner with METRO
Best Prices
It's your Warehouse
Everything under One roof
Extended business hours
Quality guaranteed
Free parking
After sales Service
Offers at your fingertips
Clear and easy invoice
Great value for money
7. Exclusive at METRO
METRO Cash & Carry has its own brands spread across several
categories of food & non food items. These are very popular across
the globe. In India currently the brands that are available are:
8. Metro in India
METRO Cash & Carry started operations in India in 2003
with two Distribution Centre in Bangalore.
Currently there are 6 wholesale centers in operation, two in
Bangalore and two in Hyderabad, of which one was opened
on 30 November 2006. The Mumbai store was opened in
2008 and the Kolkata store located at Kalikapur, EM Bypass
in 2008.
9. PROBLEMS FACING IN INDIA
It cannot directly purchase fruits and vegetables from farmers
in most states.
Customers enjoy a very strong relationship with their
existing supplier base. Despite being assured pricing
advantages, they are often reluctant to shift from existing
suppliers because they may be old friends or relations.
10. Conclusion
"As worldwide No. 1 in self-serve wholesale, we systematically
address the needs of our customers. In keeping with our motto
"From professionals for professionals," we offer an
extensive range of high-quality food and nonfood products at
competitive prices. With efficient logistics and a business
concept that can be adapted flexibly to the requirements of
diverse markets and locations, we are actively setting the
stage for sustainable growth."-Thomas M. Hübner, CEO
METRO Cash & Carry