Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include: How to Create a System for Social Media Marketing How to Find New Prospects by Listening to Your Audience How to Engage with Your Community and Build Brand Awareness How to Integrate and Track Your Marketing Efforts

1. Social Media 101 Power Prospecting for The New Age Realtor #RMFC09 @devbasu www.devbasu.com/remax future of thenewspaperindustryseries Dev Basu

3. Brand Awareness

4. Community Engagement

5. First Mover Advantages

7. Social Media is going from THIS to ...

8. Conversations Which is 2 Way, Open, and Honest

9. Why Should I Care?

10. Social Media Influences Buyers 91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa 3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research 1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent * Slide courtesy of Digital Influence Group & Tactica Interactive Communications. Reason # 1

11. Social Media Influences Buyers Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day * Slide courtesy of Tactica Interactive Communications. Reason # 1

12. Canadians Love Social Media 40% of Canadian internet users have visited a community or social networking site 22% of Canadians over 60 50% of Internet users under 30 25% of users 25-29 do so daily 43% English speaking Canadians and 24% of French speaking Canadians visit these sites Canada Online, The Internet, Media and Emerging Technologies Courtesy: Tactica Interactive Communications Reason # 2

14. Older users use these sites to obtain and share information ($$$$)

15. Youth (12-17) use these sites for entertainmentCourtesy: Tactica Interactive Communications Reason # 3

16. So Engaging with Canadian Social Media Users Can Mean... Going From Getting Introduced To...

17. Converting Prospects into Customers

19. Twitter

20. Facebook

21. Youtube

22. Integration and Tracking And More Sales. Period.

23. Blogging

24. Blog Marketing Do’s & Dont’s A Blog is a Website with Regular Entries or News Articles DO Blog About Your Local Neighbourhood DO Maintain Consistency in Your Posting Schedule DO Cross Promote Your Blog with Other Channels DO Respond to Comments DO Schedule Time to Blog. The #1 Failure is Lack of Time. Blogging

25. Setting Up Your Blog (Cheat Sheet) Blogging

26. What Should I Blog About? Writer’s Block Occurs to Everyone! Here are some Ideas: What to Ask Your Realtor Before Hiring Them. How to Choose a Good Realtor 5 Totally New Ways of Sprucing up Your Condo. How to Sell Your Condo for Top Dollar. The Latest and Greatest in New Home Trends. 10 DIY Home Renovation Tips You Can Use Today. Ten Mistakes to Avoid When Hiring a Realtor. Key Takeaway: Write About The Questions You Receive the Most. Blogging

28. @ Replies

29. Tweets/Retweets

30. 140 Character Messages (SMS)

31. 2nd Fastest Growing Social Network

32. Track Local Users

33. Monitor Conversations

34. Engage Prospects

35. Close on the Opportunity.Twitter

36. RE/MAX Agents on Twitter

37. How Do I Use Twitter to Get Leads? – Monitter.com

38. How Do I Use Twitter to Get Leads?TwitterHawk.Com

39. Other Twitter Tools & Resources (Cheat Sheet) Tweet Beep – Get Automatically Notified When You’re Tweeted. Tweet Deck – A Twitter Client to Make Tweeting More Efficient. Twellow.com – A Twitter Directory of Local Twitter TweetMeme – Helps Your Tweets Spread Virally. TweetPic – Upload Pictures from Your Cell Phone to Twitter Search.Twitter.Com – Search Any Keyword in Real Time Twitter

40. FaceBook

41. Facebook Fastest growing social network in Canada and the world (200 million members) Powerful tools to engage and understand your audience: Brand pages Custom applications Targeted advertising Audience insights/metrics Opinion polls Slide Courtesy: Tactica Interactive Commuications

42. Facebook Facebook Profiles Strictly for You – Not your Brand Connect with Close Friends Not as Effective for Prospecting Facebook Fan Pages All about your brand Events, Open Houses Photos, Videos and More. Facebook Groups Fan Pages Lite Edition Face Book Advertising

43. FacebookProfiles Your own homepage on Facebook. Allow you to post photos, videos, events and other messages. Users interact with you by Writing on your wall Commenting on your posts Participating in discussions Post photos to your page Friends see your page updates in their newsfeed

44. FacebookGroup Pages

45. Facebook Advertising - Targeting Location Age Sex Keywords (appear in your users profile) Education Workplace Relationship status Relationship interests Languages

46. How to Get Leads Using Facebook Setup A Fan Page and Invite Close Friends and Clients. Join Local Community Groups and Engage in Conversations. Use Demographic Targeted Facebook Ads. Eg: Target Males and Females Aged 27-35, in Toronto, who went to the University of Toronto, and are currently employed at Microsoft Bulk Message Fans and Group Databases Private Message Special Groups of Clients Publicise your Facebook URL or Fan Page URL on Your Blog, Business Card, or Facebook

47. Video Marketing for Fun and Profit Youtube

48. Youtube Channels

49. Online Video Marketing Video sharing sites let you upload videos and share them with people. Perfect For: Video FAQs 360 Degree Virtual Tours Customer Testimonials Team Introductions 60 Second Property Listings Youtube

50. Why Market Videos Online? Drive Traffic Back to Your Site Pre-sell Your Prospects Startup Costs are LOW. All You Need is a Webcam or Digital Camera. Videos are more easily digestable than text or images. Learn how to setup your own channel in our CHEAT SHEET. Youtube

51. Putting it All Together The Leg Bone Connects To The… Integrated Marketing

52. This Leads To a Better Customer Customer Service. social media is a great tool to connect with customers and find out what’s bothering them! Experience And Helps Convert Prospects into Customers

53. The most important part of social media is the social part. It’s all about the people People Shop Similarities But Buy The Differences.

54. Thank you Reach Me At – dev@devbasu.com