1. Supercharge Your Inbound Marketing in 2013
#InboundTO
Dev Basu & Vlad Rascanu, January 17 2012

2. I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock It was Horrible…
Inbound Marketing

3. I Tried Inbound Marketing Once…
Upside Down Marketing
Tonight you’ll learn how to
Rock Inbound Marketing
Leads to Sucky Results

4. I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing
Inbound Makes Sense

5. I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing

6. News/Media/PR
SEO Email
Blogs +Blogging Research/White Papers
Comment Marketing Infographics
Social Networks
Online Video
INBOUND MARKETING!
R Local Portals
Forums (AKA all the “free” traffic sources)
Webinars
Social Word of Mouth
Bookmarking
Podcasting
Direct/Referring Links Type-In Traffic Q+A Sites

7. Evaluating a Typical Search Result

8. I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing

9. I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing

10. I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing

11. I Tried Inbound Marketing Once…
Tonight you’ll learn how to
Rock Inbound Marketing

12. Building a site with no SEO
is like building a car with no
engine.

13. Tonight you’ll learn how to
Rock Inbound Marketing

14. 5 Strategies to Supercharge Your Inbound Marketing
Hack Hack
Hack Content Hack Hack Content
Keyword Influencer
Ideation Distribution Generation
Research Identification

15. 5 Strategies to Supercharge Your Inbound Marketing
Hack Keyword
Research

16. 1. Hack Keyword Research
http://www.soovle.com/

17. 1. Hack Keyword Research
http://ubersuggest.org/

18. 1. Hack Keyword Research
http://adwords.google.ca/o/KeywordTool

19. 1. Hack Keyword Research

20. 1. Hack Keyword Research
http://clues.yahoo.com/analysis

21. 5 Strategies to Supercharge Your Inbound Marketing
Hack Content
Ideation

22. 2. Hack Content Ideation
http://seogadget.com/using-google-docs-to-generate-hot-content-strategies/

23. 2. Hack Content Ideation
http://bottlenose.com/

24. 2. Hack Content Ideation
http://developers.facebook.com/docs/reference/plugins/activity/

25. 4. Hack Content Distribution
https://ifttt.com/

26. 5 Strategies to Supercharge Your Inbound Marketing
Hack Influencer
Identification

27. 3. Hack Influencer Identification
https://followerwonk.com/

28. 3. Hack Influencer Identification
http://mentionmapp.com

29. 3. Hack Influencer Identification
http://www.twilert.com

30. 5 Strategies to Supercharge Your Inbound Marketing
Hack Content
Distribution

31. 4. Hack Content Distribution

32. 4. Hack Content Distribution
http://scrapebox.com/

33. 4. Hack Content Distribution
http://www.yesware.com/

34. 5 Strategies to Supercharge Your Inbound Marketing
Hack Content
Generation

35. 5. Hack Content Generation

36. 5. Hack Content Generation
http://knowem.com

37. 5. Hack Content Generation
http://www.tynt.com/

38. 5. Hack Content Generation
https://www.google.ca/imghp?hl=en&tab=wi

39. Brilliant Content + Great SEO + Social = Success.
Great SEO Social Link
+ + +
Content Friendly Sharing Building
=
Higher More More More
Rankings Readers Followers Influence
=
Unmatchable
Marketing &
Advertising ROI

40. Traffic Before SEO Traffic After SEO
Recommendation ( 600% Jump in Traffic) Recommendation
Implementation Implementation

42. Thank you