When building apps for your enterprise, you're not only asking for the user's time, you're also asking them to change their behavior and how they work. That means your app needs to be exponentially better than what they're doing today. With Force.com, you can demonstrate exactly how much better very quickly without coding, or without coding much at all. Join us as we apply lean development principles (for running quick iterative experiments) with the Force.com platform to build minimum viable experiments, and test them on your users.
3. Lean UX and the Enterprise Buyer
Today we’ll cover
What is Lean UX?
Applying Lean principles in the enterprise
Overview of tools for higher fidelity UX
Force.com as a sandbox for Lean UX experiments
4. What is “Lean”?
Lean application development is iterative design through
experimentation and validated learning.
5. Lean UX
User Experience is a person’s perceptions and responses that
result from the use or anticipated use of a product, service or
system.
6. Lean UX
Lean UX evolves Build-Measure-Learn to Think-Make-Check
11. MVP vs MSP
A minimum viable product (MVP) is the version of a new product
or service which allows a team to collect the maximum amount of
validated learning with the least effort
A minimum sellable product (MSP) is the version that will get an
enterprise user to change their behavior and the way they work
12. All about SocialPandas
SocialPandas is a social selling platform that helps B2B
sales teams leverage popular social networks to connect
with prospects, shorten sales cycles, boost deal sizes, and
grow loyal customer relationships.
13. Case Study: Applying Lean UX to the Enterprise
Buyer
We did all the “right” things…
•Extensive customer development
•High fidelity mockups, low fidelity prototypes
…but it wasn’t working.
15. …and ate a little “fat”
Fat
Lean
Data visualization exploration
Customer design feedback
Back-end data collection
Limited front-end data display
UI Design
Navigation
17. Sample Application: Sales Meeting Tracker
High-fidelity prototype live app
Demo of finished product
Build the prototype
• Goals and tools
• Easel.io and Bootstrap
Develop the code
• Easel.io to Visualforce
• Visualforce the “lightweight” way
• AngularJS: Navigation, calling Apex, and data binding
18. Demo of finished product
Features
• Meeting list
• Event, Contact,
Opportunity, Account
• Meeting report
• Event, Opportunity
19. Build the prototype: goals and tools
Goals
HTML5 mobile app to validate ideas, run experiments with users
Artifacts must be directly usable in code, not disposable
Tools: good/bad/ugly
Visual fidelity vs. code usefulness
Developer and designer workflow, the “what-if” gaps
Round-trip issues
20. Build the prototype: Easel.io and Bootstrap
Easel.io: powered by Bootstrap
Bootstrap (as grid system) in 1 minute
<div class="container">
<div class="row-fluid">
<span class="span12">
<h2 class="heading navbar-inverse">Meetings
<button class="btn pull-left btn-mini"> <i class="icon icon-chevron-left"></i> Back</button>
</h2>
</span>
</div>
</div>
Getting started with Easel.io
21. Develop the code: Easel.io to Visualforce (1 of 2)
1. Make sure each Easel page has a unique top-level CSS class.
Assign it to the BootstrapContainer.
2. Export from Easel.io.
Test locally and tweak exported CSS/HTML.
Gotchas: Bootstrap version, images.
3. Create simple Visualforce page with no header/sidebar.
Put CSS for each page into <style> tag.
Put HTML for each page into separate DIVs with top-level CSS class.
22. Develop the code: Easel.io to Visualforce (2 of 2)
4. Create and import static resources
Bootstrap
Font Awesome (www.fontawesome.io)
23. Develop the code: Visualforce the “lightweight” way
Single Page Applications
MVC-ish frameworks
Remote Action
Client-side ViewState is not your friend (until it’s server-side)
@RemoteAction
public static List<Event> load() { /* ... */ }
@RemoteAction
public static void save(Event event, Opportunity opportunity) { /* ... */ }
24. Develop the code: Navigation with AngularJS
1. Provide navigation function in Angular controller
1.
$scope.nav = function(path) {
$location.path(path);
$scope.editMode = path != '';
}
2. Use navigation function in anchors, buttons
<button type="button" ng-click="nav('')">Back</button>
3. Show/hide DIVs based on $scope variable
<div ng-show="editMode" class="meeting-report container-fluid">
25. Develop the code: Calling Apex via AngularJS
AngularJS
DF13MeetingTrackerController.load(function(result, event) {
if (event.status) {
$scope.meetings = result;
$rootScope.$apply();
}
}, { escape: false });
Apex Controller
public with sharing class DF13MeetingTrackerController {
@RemoteAction
public static List<Event> load() { /* ... */ }
26. Develop the code: Data binding with AngularJS
Inline templates
<apex:outputPanel html-ng-app=""
html-ng-controller="MeetingTrackerCtrl" styleClass="container-fluid">
<div class="row-fluid">
<div class="span3">
<div class="well sidebar-nav">
<ul class="nav nav-list">
<li ng-class="navClass('{{event.Id}}')"
ng-repeat=”event in events">
<a ng-click="nav('{{event.Id}}')”>{{event.opportunity.Name}} {{event.ActivityDate |
date:'M/d'}}</a></li>
</ul>
</div>
</div>
</apex:outputPanel>
Classis Build-Measure-Learn made popularized by Eric Reis in his book The Lean Startup
Lean is NOT fast, cheap or a shortcut to product development
Lean is hypothesis-driven experimentation and iteration based on validated learning
Create small products that test assumptions using customer feedback to evolve the product and reduce waste
Translates Build-Measure-Learn to Think-Make-Check
Customer interviews
Metrics
http://spinsucks.com/wp-content/uploads/2013/04/The-Problem-with-Multitasking.jpeg
When building apps for the enterprise, you're not only asking for the buyer's time and money, you're also asking them to change their behavior and how they work. That means your product needs to be exponentially better, faster and easier than what they're doing today.
Time, money, change behavior
Validated hypothesis
Beta
Bootstrap and Easel.io
Move into experimentation and rapid prototyping
Iterative design
Faster feedback cycles