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Manage Your #Agile Development
from Salesforce
​ Chad Holdorf
​ Director of Product Managment
​ choldorf@salesforce.com
​ @chadholdorf
​ 
How Using your Own Products Internally Drives Innovation and
Better Products
Chad Holdorf
Director of Product Management
choldorf@salesforce.com
/in/chadholdorf
@chadholdorf
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
http://www.wallpaperup.com/295223/The_Office_Dwight_Schrute_Rainn_Wilson_question.html
to SellUses
to
Service
Uses
to BuildUses
Vanita Nemali
VP, Productivity Cloud
Engineering Productivity
Code
SCM
Code Collab
Code Coverage
Build
BLT
Partial Build
Maven
Precheckin
Tailored Tests
Governance
Failures/
Bugging
Produce
Artifacts
Producer
Nexus Repository
Test
Test Frameworks & Tools
Results/Dashboards
Yoda Bugging
UI Testing
GUS
GUS
Application Lifecycle
Actions
Release
Management
Metrics
Dashboards
Runtime Env
Autobuild Infrastructure
Manage Base Images
Web Platform Scalability
App Startup
EACH
DAY...
20+TB
BUILD OUTPUT
50M+
TEST CASES RUN
500+
CHANGELIST
500+
BUILDS
900+
Work Items
●  GUS is an org used by all T&P staff for managing and collaborating work
●  GUS is where we “dogfood” our features
●  Agile Accelerator is a subset of object from GUS
●  GUS and Agile Accelerator are the same code line
Grand Unified System (GUS) vs Agile Accelerator
GUS
Customer Org
Manage your Agile development on Salesforce
Introducing:
Reports &
DashboardsSprints Teams Bug Tracking
Release
ManagementChatter
Mobile
Update projects
anywhere with
Salesforce1
Social
Collaborate on every
sprint, bug, milestone,
and team with Chatter
Analytics
Custom reporting on
every stage of the
development cycle
What is Agile Accelerator?
Collaborate on
Chatter using
Work
Easily share, collaborate, and engage on
work with your team anytime, anywhere,
from any device
Plan from the
Backlog
Manager
Organize, prioritize, and plan entire team Ideas,
Backlog, Sprints, Builds and Themes
Execute from
the Sprints
Agile boards increase visibility to team productivity
Get Lean with
Kanban Boards
Enable your teams to stay in the flow and view their
work from a Kanban board.
Improve as a
Team
Real-time tracking of burndowns, team assignments and
team velocity
Divya
Ranjit
Software Engineer
Scrum Team
Paul
Christian
Quality Engineering
Kanban Team
Demo
400 + companies installed
75 installs a day
172,810 records created (Bugs, User
Stories, Teams, Sprints, Product Tags etc)
Agile Accelerator
Two Blog Post:
1.  Introducing Agile Accelerator: How You Can Manage Agile
Development Through Salesforce
2.  Build Enterprise Software with the Salesforce Agile Accelerator
Report
Chad
Holdorf
James
Hatton
Tyler
Clark
Sreejesh
Nair
Saran
Govindan
Divya
Ranjit Ray
Pendyck
Salesforce Agile Accelerator Development Team
Salesforce Agile Coaching Team
Stacy GordonKelly Currier Derek Hawkes Ethan Treber
Kim
Rathbun
Paul
Christian
Adib Yassine Tamsen Mitchell Nick McDuffie Nicole Buckberg
Visit Our Agile @ Salesforce Booth
Moscone North
Share Your Feedback, and Win a GoPro!
3
Earn a GoPro prize entry for
each completed survey
Tap the bell to take a
survey2Enroll in a session1
Questions
Thank you
Hi Chad,
Hope this email finds you well. By way of introduction, I am an AE based in Singapore
covering Asia customers.
I am reaching out because I have a wall to wall customer that is currently evaluating
solutions that will address ITSM / ALM / PPM, and I hope you might be able to help
especially in how Salesforce is doing ALM / PPM internally.
They would like to see if there are solutions that are on our force.com platform /
appexchange but struggles to find good ones. On the ITSM side they have seen
Remedyforce. And on the ALM side they are looking at Rally, and PPM they are looking
at lightweight PPM on Rally and have seen Cloudcoach too. The issues here is they will
need 2 to 3 different vendors to fulfill these, and they have standardized on Chatter for
collaboration but Rally integration to Chatter is very weak or non existent. They are
now leaning towards ServiceNow because they have these 3 pieces on a single
integrated platform.
Could you advise or point me in the right direction as to how we are doing this
internally?
Many thanks,
Henry
Account Executive @Salesforce
ckkho@salesforce.com
Tab Mapping
Work
Epics
Sprints/
Kanban
Teams
Tab Mapping
Backlog Manager
Work
Sprints/Kanban Board
Sprints/Kanban Board
1.  How does Salesforce do it?
2.  Need to collaborate with everyone
3.  Need tools to talk to each other
Three things
1.  Intro Stuff - Welcome (10 min) - Chad
a.  [Hold Questions to the End]
b.  History of ADM and GUS
c.  How is it used at Salesforce today
d.  What is Agile Accelerator?
e.  Dreamforce 2014 Summary (Announced, FREE, etc..)
f.  Overview of features
2.  Demo Aloha (30 min) - Paul / Divya
a.  iOS Team Divya (10 min)
i.  Create Work (Work Page)
1.  Chatter
2.  Acceptance Criteria
ii.  Organize Backlog (Backlog Manager)
b.  Navigation Ops Team Paul (10 min)
i.  Plan and Sprint (Virtual Wall)
ii.  Use a Kanban board (Kanban)
3.  Closing (2 min) - Tyler??
a.  How do you get Agile Accelerator?
40 minutes
Agenda - Flow

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Manage Your Agile Development from Salesforce

  • 1. Manage Your #Agile Development from Salesforce ​ Chad Holdorf ​ Director of Product Managment ​ choldorf@salesforce.com ​ @chadholdorf ​  How Using your Own Products Internally Drives Innovation and Better Products
  • 2. Chad Holdorf Director of Product Management choldorf@salesforce.com /in/chadholdorf @chadholdorf
  • 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 9. Engineering Productivity Code SCM Code Collab Code Coverage Build BLT Partial Build Maven Precheckin Tailored Tests Governance Failures/ Bugging Produce Artifacts Producer Nexus Repository Test Test Frameworks & Tools Results/Dashboards Yoda Bugging UI Testing GUS GUS Application Lifecycle Actions Release Management Metrics Dashboards Runtime Env Autobuild Infrastructure Manage Base Images Web Platform Scalability App Startup
  • 10. EACH DAY... 20+TB BUILD OUTPUT 50M+ TEST CASES RUN 500+ CHANGELIST 500+ BUILDS 900+ Work Items
  • 11. ●  GUS is an org used by all T&P staff for managing and collaborating work ●  GUS is where we “dogfood” our features ●  Agile Accelerator is a subset of object from GUS ●  GUS and Agile Accelerator are the same code line Grand Unified System (GUS) vs Agile Accelerator GUS Customer Org
  • 12. Manage your Agile development on Salesforce Introducing: Reports & DashboardsSprints Teams Bug Tracking Release ManagementChatter Mobile Update projects anywhere with Salesforce1 Social Collaborate on every sprint, bug, milestone, and team with Chatter Analytics Custom reporting on every stage of the development cycle
  • 13. What is Agile Accelerator?
  • 14. Collaborate on Chatter using Work Easily share, collaborate, and engage on work with your team anytime, anywhere, from any device
  • 15. Plan from the Backlog Manager Organize, prioritize, and plan entire team Ideas, Backlog, Sprints, Builds and Themes
  • 16. Execute from the Sprints Agile boards increase visibility to team productivity
  • 17. Get Lean with Kanban Boards Enable your teams to stay in the flow and view their work from a Kanban board.
  • 18. Improve as a Team Real-time tracking of burndowns, team assignments and team velocity
  • 20. Demo
  • 21. 400 + companies installed 75 installs a day 172,810 records created (Bugs, User Stories, Teams, Sprints, Product Tags etc) Agile Accelerator Two Blog Post: 1.  Introducing Agile Accelerator: How You Can Manage Agile Development Through Salesforce 2.  Build Enterprise Software with the Salesforce Agile Accelerator Report
  • 22.
  • 23. Chad Holdorf James Hatton Tyler Clark Sreejesh Nair Saran Govindan Divya Ranjit Ray Pendyck Salesforce Agile Accelerator Development Team Salesforce Agile Coaching Team Stacy GordonKelly Currier Derek Hawkes Ethan Treber Kim Rathbun Paul Christian Adib Yassine Tamsen Mitchell Nick McDuffie Nicole Buckberg Visit Our Agile @ Salesforce Booth Moscone North
  • 24. Share Your Feedback, and Win a GoPro! 3 Earn a GoPro prize entry for each completed survey Tap the bell to take a survey2Enroll in a session1
  • 27. Hi Chad, Hope this email finds you well. By way of introduction, I am an AE based in Singapore covering Asia customers. I am reaching out because I have a wall to wall customer that is currently evaluating solutions that will address ITSM / ALM / PPM, and I hope you might be able to help especially in how Salesforce is doing ALM / PPM internally. They would like to see if there are solutions that are on our force.com platform / appexchange but struggles to find good ones. On the ITSM side they have seen Remedyforce. And on the ALM side they are looking at Rally, and PPM they are looking at lightweight PPM on Rally and have seen Cloudcoach too. The issues here is they will need 2 to 3 different vendors to fulfill these, and they have standardized on Chatter for collaboration but Rally integration to Chatter is very weak or non existent. They are now leaning towards ServiceNow because they have these 3 pieces on a single integrated platform. Could you advise or point me in the right direction as to how we are doing this internally? Many thanks, Henry Account Executive @Salesforce ckkho@salesforce.com
  • 28.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. 1.  How does Salesforce do it? 2.  Need to collaborate with everyone 3.  Need tools to talk to each other Three things
  • 36.
  • 37.
  • 38. 1.  Intro Stuff - Welcome (10 min) - Chad a.  [Hold Questions to the End] b.  History of ADM and GUS c.  How is it used at Salesforce today d.  What is Agile Accelerator? e.  Dreamforce 2014 Summary (Announced, FREE, etc..) f.  Overview of features 2.  Demo Aloha (30 min) - Paul / Divya a.  iOS Team Divya (10 min) i.  Create Work (Work Page) 1.  Chatter 2.  Acceptance Criteria ii.  Organize Backlog (Backlog Manager) b.  Navigation Ops Team Paul (10 min) i.  Plan and Sprint (Virtual Wall) ii.  Use a Kanban board (Kanban) 3.  Closing (2 min) - Tyler?? a.  How do you get Agile Accelerator? 40 minutes Agenda - Flow