It's an App-centric world, and the Salesforce AppExchange is the destination for platform apps. Join us for an overview of what you, the developer, need to know about the AppExchange. This webinar will help developers understand how to work with apps, and it will also help entrepreneurs understand how to publish on the AppExchange. Watch this webinar to learn about: :: which types of apps you can find on the AppExchange :: the three different kinds of packages you can install in your org :: how to create a managed package :: what the Security requirements are for publishing an app :: how to extend an app :: what additional resources there are about AppExchange. Learn more: http://bit.ly/TYgsvu

1. The AppExchange for Developers
Monetize Your App In The Cloud
@ReidCarlberg
labs@salesforce.com

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of
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looking statements.
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4. Agenda
• Basics
• Security
• Partnership
• Considerations
• AppExchange Checkout
• Resources
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5. What Can You Find on the AppExchange?
• 1765+ Apps
• Force.com Apps
• Composite Apps
• Mobile Apps
• Heroku Apps
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6. What’s An App?
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7. Two Key Things
Packages Listings
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8. Three Kinds of Packages
Managed Unmanaged Extension
• This is an app • Starter kit • Managed only
• Code hidden • Code visible • Package dependent
• Upgradable • Not upgradable • Adds functionality
• No org limits • Org limits • Flexible
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9. Banner
Details Get It Now
Reviews
Video
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10. SOQL/SQL Sharing
Injection
CSRF XSS
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11. Security Review
• Trust is #1
• Security conscious ecosystem
• Automated scans
• http://security.force.com
• Manual testing
• Important: Be prepared
• http://wiki.developerforce.com/page/Security
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12. Tweet it up! @ReidCarlberg @AppExchange

13. Partnership
• Required for listing
• Join: salesforce.com/partners
• Apps need a contract
• Checkout
• ISVForce
• OEM
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14. Additional Considerations
• Edition capabilities
• Org dependent fields
• Record Type
• Person Accounts
• Trigger execution order
Source: ISVForce Guide
• Governor limits
• Install Handler Interface
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15. Introducing AppExchange Checkout
• Credit Card Easy
• Automated Billing
• LMA Synchronization
• 85/15 Rev Share
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16. If You Like to Read…
http://p.force.com/checkoutsteps
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17. If You Really Like to Read…
• Great Tips
• Chapter 10: Designing
for Packages
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18. If You Really Really Like to Read & You Want to
Maybe Start a Business Selling Your Apps
Email Reid: labs@salesforce.com
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19. Q&A
@ReidCarlberg
labs@salesforce.com
Join the conversation: #forcewebinar