This document provides an overview of building mobile apps with Salesforce1. It discusses how Salesforce1 allows developers to build mobile apps without coding by leveraging existing Salesforce investments and configurations. The document demonstrates how to build mobile apps using notifications, navigation, list views, compact layouts, mobile cards, and actions directly on the Salesforce1 platform. It encourages attendees to try building their own mobile apps using the Salesforce1 developer resources.

1. Intro to Building Mobile Apps with
Salesforce1: No Code Required
May 15, 2014

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Speaker
David Van Puyvelde
Solution Architect – EMEA
@dvpuyvelde
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Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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A mobile state of mind
BBC News Business
December 19, 2013
“We’re talking mobile workforces
staying connected in and out of the
office and using their devices for work
and play.”
http://www.bbb.co.uk/news/business-25445906

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The rise of mobile computing in the enterprise
3Q08 2Q09 1Q10 4Q10 3Q11 2Q12 1Q13
Your Employees
Your Company
76 Million PCs
230 Million iOS/Android
Unit Sales
2Q13
Source: Strategy Analytics. “Global Smartphone Shipments Hit Record 230 Million Units in Q2 2013.” July 2013.
Source. Gartner. July 2013.

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Difficult to build mobile apps
Mobile Apps
Are Critical
Mobile Apps
Deployed
60%
40%
20%
App Gap
Less than
1/2have deployed
apps
PercentofRespondents
Complexity of Form Factors
Limited Number of Developers
Multiple Operating Systems
Multiple Platforms

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Introducing Salesforce1
AppExchange Apps
CRM
Custom Apps
All your past investments...
Feed First UI
Notifications Platform
Publisher Actions
…now in the future

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Building on the Salesforce1 platform
Objects
& Fields
Page
Layouts
Custom
Tabs
AppExchange
Apps
List
Views
Search
Layouts
Visualforce
& Apex
Force.com
Canvas
REST
APIs
Analytics
API
Publisher
Actions
Mobile
Cards
Compact
Layouts
Enhanced
Lookups
Embedded
Charts
Mobile
Navigation
Flexible
Pages
Heroku
Connect
ExactTarget
Fuel
Buttons &
Links

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Things to consider when building for mobile
 What are the important things to see at a glance?
 What are the important moments when using the app?
 What form fields must have content?
 What defaults can be used so field values don’t need to be entered
manually?

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ENOUGH SLIDES
Let’s build something already!

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Building on the Salesforce1 Platform
 Notifications
 Mobile navigation
 List views
 Compact layouts
 Mobile cards
 Actions

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Notifications
Approval requests
Task assignment
Important feed activity

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Mobile navigation
Smart Search Items
& Pinning

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List views
List views
Recent items
List view
columns

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Record detail
Page layout:
buttons
Page layout:
detail section
Page layout:
publisher actions
Compact layout

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Record related information
Page layout:
related lists
Page layout:
mobile cards

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Actions

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Things to consider when building for mobile
 What are the important things to see at a glance?
 What are the important moments when using the app?
 What form fields must have content?
 What defaults can be used so field values don’t need to be entered
manually?

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Try it yourself!
 Sign up to start building mobile apps
– FREE Developer Edition: bit.ly/DE-join
 Follow the Salesforce1 Dev Guide - bit.ly/s1-dev-guide
 Test it out in the app
– Download the Salesforce1 app
– Open in your mobile [or desktop!] browser:
• https://[--yourinstance--].salesforce.com/one/one.app

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Salesforce1 resources
 Salesforce1 App Developer Guide – bit.ly/s1-dev-guide
 Publisher Actions Implementation Guide –
help.salesforce.com/help/pdfs/en/actions_impl_guide.pdf
 Intro to Salesforce App Development – bit.ly/sfdcudacity-s1
 Intro to Salesforce Mobile App Development (Webinar) –
events.developerforce.com/en/events/webinars/intro-salesforce1-mobile-app-development
 Force.com Workbooks –
wiki.developerforce.com/page/Force.com_workbook
 Dreamforce Sessions – bit.ly/s1-df-sessions

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Udacity

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Q & A
David Van Puyvelde
Solution Architect – EMEA
@dvpuyvelde

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