How does an app developer continue to see the app grow without seeing the downfall? It is simple; 3P’s to follow - Patience, Practice and Plan.
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1. Key questions to ask before updating an app
New apps that hit the market seem to see a large spike to download right from day one of the launch
but gradually dwindle making app developer’s wonder why. How does an app developer continue to see
the app grow without seeing the downfall? It is simple; 3P’s to follow - Patience, Practice and Plan.
Here are a few guidelines to walk you through.
Be updated, ask yourself –What are the latest trends?
App market gets affected directly by pop culture and trends
Remember to use updates to capitalize on latest trends and boost downloads
Start using new features on the apps to stay on top.
Ask- what does this app need to achieve?
Define the process that is to be automated
List down the step by step process of key points
Determine different types of users and satisfy their requirements.
2. Analyze on what you are about to do – bug fixing or a major release?
Plan on how to execute the update
Check for major or minor update or a bug fix
If an original app is unused and if adding an update will add more value then go ahead
You can have two different revenue funnels – one paid and another a free app.
Is it necessary to combine updates or releases when it’s ready?
Updates could be either small or large.
Small release – allows testing monetization and marketing strategies frequently
Large release - are great but the changes should not confuse the users.
Pros of large releases:
Review process happens less often
It is like a new UX for customers.
Cons of large releases:
Fewer opportunities for test marketing
Not necessary for simpler apps.
3. Did you listen to users?
User feedback gives new feature ideas to improve app
Take feedbacks on a positive note
Analyze on the feedbacks and prioritize the complaints or requests
There are lots of ideas but make sure of the demand before spending on app development.
Are you optimizing on most common updates?
Bug fixes are the most common updates
Ensure proper functionality of the app.
Look updates in two ways - Practical updates and strategic updates to optimize an app and enhance user
experience.
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