Global Games Industry short overview

1. Games – E2E Overview
By
Devendra Prasad
91-9818682660
devendraprasad09@gmail.com
e2eAnalysis 1

2. Tactical and Strategic Role - Responsibilities 1. Criteria Definition
2. Identification
3. Evaluation
Technical X Lead
1. HLD
2. Tech Enablers
Assessment 3. Industry Specs
Competitor Analysis
YLead
Business Risk Analysis
Criteria Definition Z Leaf
Geographical Impact
1. Ring TeleMax Strength
Evaluation
2.Map
Business
Goal
1. Co-ordination with Geo 1. Sourcing of games post 1. Contribution till Market
Team validation Launch
e2eAnalysis 2

3. IPR Evaluation Criteria – Geographical Based Assessment
Games
Evaluation Criteria
1. Available Games Type,
1. Underline Technology
2. Mode & Device
2. List of Partner
3. Popular Games & User Feel
3.Willingness to collaborate
4. Popular OS & Open Platform
4.IPR policies
5. Future Trend
5. Pricing
Regions
TeleMax Strategy and Focus
1. Target Segment – Youth, Kids 1. Average Price of Games
2. Target Partner- Startup, Established or 2. IPR Cost
Offnet 3. Source Code Licensing Cost
3. GTM – IPR, Costing, Resources 4. Pricing Trend
Logic/Puzzl Sports and
Action
e/Skill Racing
User Categories Games Types
Role Card and
Arcade
Kid Youth Adult Playing Casino
Movie Adult Lifestyle
e2eAnalysis 3

4. Evaluation Criteria - Games
Technology Requirements Gamers Demographics
1. Embedded Games 1. Youth Market
2. SMS/MMS Games 2. Teens and Tweens
3. Browsing Games 3. Core Games Players
4. J2ME /BREW Games 4. Adult Gamers
5. iOS, Andriod, BADA Games Tech. Trends:: Improved Networks &
Device
Players Type : Solo Play or Multiplayer
Market Trend
Payment Model 1. Consolidation and Expansion
1. Micro-Payments 2. In-game Advertising
2. Pay-Per-Play 3. Availability of Games Titles
3. Subscription/Rental 4. Enhanced Quality of Games
4. Advertising 5. Cross Platform Games
Rights
Aggregators Users
Holders
Ecosystem
Network Value Web
Developers
Operators Members
Handset
e2eAnalysis Cloud/ 4
Publisher
Vendors Connectivity

5. Geographical Assessment & Trend
US/CANADA APAC ( South East Asia – Indonesia,
1. Network – 3G &4G 1. Network – 2.5G, 3G & Wired
2. Games Delivery – Online & Download 2. Games Delivery – WAP,PC Sync
3.User – Kids and Teens 3.User – Kids ,Teens, Adult
4.Racing & Adventure Action ,Adventure & Racing
5. Pricing : $3 per game 5. Pricing : $1 per game
6 Device : iPhone, Motorola, Samsung 6 Device : Nokia, Motorola, Samsung
7. Games OS: iOS, Andriod, BADA 7. Games OS: Symbian, OpenMTK
8. OnNet & Offnet 8. OnNet
9. Revenue Share (60% wired, 40% Wireless) 9.Revenue Share (80% wired, 20% Wireless)
EMEA INDIA
1. Network – 3G &4G with Online Download 1. Network – 2.5G with Download( Weblink, SMS)
3.User – Kids ,Teens, Adult 3.User – Kids ,Teens, y
4.Racing , Sports & Adventure with Pricing of 4.Racing , Sports & Adventure with Pricing of $0.5
$5
6 Device : Nokia, Local, Samsung, Motorola
6 Device : iPhone, Motorola, Samsung
7. Games OS: Symbian, Andriod, BADA
7. Games OS: Symbian, Andriod, BADA
8. OnNet
8. OnNet
9. Revenue Share (43% wired, 57%% Wireless)
9. Revenue Share (55% wired, 45% Wirelesse2eAnalysis 5

6. Leader’s Quadrant – Developer & Publisher
Emerging
Leaders
1. Com2uS - Super Action Hero 2 1. Gamevil - Imperial Blood
2. Connect2Media– Guitar Hero III, Iron Man, 2. Glu Mobile – Get Cookin’, Super Breakout
3. Digital Chocolate- Flirt Nation, Chocolate Shop 3. Hudson Soft - Mystic Bomb
4. Electronic Arts (EA) - BOOM BLOX, Scrabble, 4. I-play - Dream day Wedding
5. Finblade - Blades & Magic, Powerboat 5. In-Fusio - Tower Wars
6 Fugumobile - Rock Paper Scissors, Toilet Bowlin’ 6 Indiagames/IG FUN - 20:20 Cricket, Flavor of
7. Gameloft - Asphalt 4: Elite Racing Love
7. Namco Bandai - Arcade Golf
Growing Challenger
1. VeMoSoft 1. Ozura Mobile – Counter Smash,
2. HOVR 3. Square Enix –
3. ClearHub 4. THQ Wireless - Star Wars
4. IndiaGames 5. Vivendi Games Mobile - Prison Break
5. HeroCraft 6. Walt Disney Internet Group
6. GameInAction
7. YouPark
e2eAnalysis 6
8. Playfon

7. Aggregator , Distributor & Regulation
• Buongiorno/Blinko!,
Aggregator • Greystripe
• Jamba/Jamster
Distributor • Mobile Advertising Solution
s
Regulation
Mobile Content
1. PEGI Games Ratings
1. Independent Mobile PhonepayPlus
2. OMA Standards
Classification Body (IMCB) OFCOM
3. Government Regulatory
2. Internet Content Rating CTIA
Organizations
Association (ICRA)
e2eAnalysis 7