Mobility Solution for a Jobs Board

Proposed WAP support for Monster…
A Web to WAP selection initiative

How can WAP help Monster?

 Immediate access when needed – Interview calls, resume update requests
etc.

 Reach
- Reaching out to a bigger audience

- Reaching jobs out to un-registered users

- Reaching out to users who cannot use Job sites @work

Managed Mobility Services
Monster – A web to WAP

Registered audience who is looking for specific kind
of information relating to him. Interview calls etc
Registered on Monster but
without mobile number or
with the wrong mobile
number

Un-registered audience
Un-registered audience who are looking for
who want to register but something interesting to
cannot because of net do but not interested in
access, time etc. anything drawn out.


Un-Registered audience:
Upto 90% of the audience!

•Easy search options for those looking for a
job
•Application options for those who are not
registered yet (?)
•Registration options for mobile registration
•Content nuggets for information snacking
•Information about career services available


User Persona – Geetha, 26,
Female

 A PR executive
 Not registered on Monster
 Is happy at her current job
 Scenario: Comes across the job
channel while surfing
 Problem: Likes a couple of jobs but
cannot apply for them


Application flow
~Job description~
Assistant Manager-
PR and Corporate
XX jobs found for exp
Communication
8yrs, location delhi,
Skill Sets: (onle
functional area IT/
female )
Telecom & level manager
Job description Good PR skills.
Product manager,
Very good written and
Wipro
spoken English.
Product management
Good co-ordination
head, ACL-wireless
skills
Product manager, a
Knowledge of Industry
client of HR solutions
(people & price).
limited
Fair knowledge of
Project manager,
graphic software to
Peoplesoft
execute basic job at
Project manager –
his/her own.
J2EE, an international
Preferences : ~Job application~
MNC client of HR minds
Someone Who has Your mobile number is
Next>
worked on a same not registered on
Modify Jobs for you
position in any of the Monster.
------------------
big corporate houses. Want to Register?
Search within results
May be from PR and Member already? add
Click & search
Simple search advertising firm. mobileto register?
Want number
------------------ APPLY Apply --------------------
Home More > Home
Company >>
-------------------- Managed Mobility Services

Registration flow for
un-registered users (Step 1 of 5)
~Choose functional
Functional area
area~
» Accounting /Tax/
~Registration~ Company Secretary/
Step 1 of 5 ~Check username~ Audit
Name: ‘ektarohra’ is already » Administration
[…..] registered! » Advertising/ PR/ Events
Username: You can choose » Anchoring/ TV/ Films/
[……….] Ektarohra_1 Production
Check username Check
Ektarohra_in » Architects/ Interior
Password: OR Design/ Naval Arch
[………] Try your own » Banks/ Insurance/
Retype password: [……] Financial Services
[………] CHECK » Bio Tech/ R&D/
E-mail ID: -------------------- Scientist
[…..] Login as ektarohra » Businessman/ Mgmt.
Mobile number: Consultants/ Free...
[…...] » Content/ Editors/
Functional area: CHOOSE Journalists
[Choose] » Corporate Planning/
Preferred location: ~Registration~ Consulting/ Strategy
[Choose] Thank you for » Direct Sales Agent/
Experience: registering on Monster Insurance Agents
[…..] You need to complete Next>
REGSITER Register
3 steps to apply for:
-------------------- Assistant Manager-
Home PR and Corporate
Communication
Go on to Step 2>

Registration flow
for un-registered users (Step 2 of 5)

~Choose highest
qualification~ ~Registration~
~Registration~
Step 3 of 5
Step 2
Step 2 of 5
» 12th For finishing step 3,
Highest qualification:
Choose » Aviation please send your
[Choose]
» B.A. resume as an
Institute:
» B.Arch attachment to
[Choose]
» B.Com resume@monsterjobs.
Year of passing:
» B.Ed com
e.g. 1986
» B.Pharm From the e-mail ID
[………]
» B.Plan used in registration
Area of specialization:
» B.Sc i.e.
[Choose]
» BBA devingel@gmail.com
Current industry:
» BCA You will receive a
[Choose]
» BDS service message on
Current Level:
» BE/B.Tech your mobile, after
[Choose]
Next> clicking on the service
Current employer:
message, you can
[…..]
~Registration Step 2~ continue applying for
SUBMIT STEP 2 Step 2
Thank you for filling in Assistant Manager-
--------------------
Step 2 of the resume PR and Corporate
Home
submission process. Communication
You will need to fill step Contact employer
3 as well to apply for: directly
Assistant Manager- Jobs for you
PR and Corporate Click & search
Communication Keyword search
Step 3
Go on to Step 3> --------------------
Monster – A web to WAP Home

Registration flow

She gets an SI on her phone
with “Monsterjobs” as
Geetha sends her sender’s name
resume as an e-mail
attachment.

~Registration Step 3~
Thank you for
completing the 3 step
registration process for
Monster.
Text resume
received
Apply to the post of
Click to apply Assistant Manager-PR
and Corporate
Communication
Go on to Step 4>


Registration flow

~Registration~ ~Registration~
Step 4
Step 4 of 5 Step 5 of 5
Resume title: 2nd highest
[………] qualification:
SUBMIT Step 4 SUBMIT [Choose]
-------------------- Institute:
Home [Choose]
Year of passing: ~Congratulations~
e.g. 1986 Thank you for
[………] registering on Monster
Previous employer: Geetha!
[…..] View resume
FINISH Finish
Jobs for you
-------------------- --------------------
Home Home


User Persona – Joy, 21, Male

 A second yr MCA student

 Not registered at Monster

 Has dreams of creating games for a
living

 Finds out from an ad in ascent that
he can look for a job on his phone

 Not seriously looking for a job but
wants to check out the job market
anyway


Job search for – Click & Search

~Choose functional
area~ ~Choose level~ ~Choose experience~
» IT-softwareFunctional area
» Administration » Entry Level/Fresher » less than 2
» Advertising/ PR/ Events Junior - Executive, Level »3
» Anchoring/ TV/ Films/ Assistant »4
Click & search Click Production » Middle - Manager, »5
Enter keyword » Architects/ Interior Assistant Manager »6
[……….] Design/ Naval Arch » Part time »7
SEARCH » Banks/ Insurance/ » Senior -Sr. Manager, »8
Simple job search Financial Services General Manager »9
Career astrology » Bio Tech/ R&D/ » Top - Directors, VP » 10
Ask the expert Scientist » Chief Officer - CEO, » more than 10
Get a great resume » Businessman/ Mgmt. CMO, COO, CIO, Next>
Send your resume to Consultants/ Free... President ------------------
consultants » Content/ Editors/ Next> Simple search
Journalists ------------------ Home
» Corporate Planning/ Simple search
Consulting/ Strategy Home
» Direct Sales Agent/
Insurance Agents
Next>


Click & search contd..

~Choose location~ XX jobs found for exp
Experience less than 2 yrs, location
» All Indian metros Location
All Indian Metros,
» Choose metro functional area IT/
» All International Telecom & level fresher
» Choose international Fresher coder, Wipro
location J2ME developer, ACL-
» Agra wireless
» Ahmedabad Junior Designer, a
» Allahabad client of HR solutions
» Ambala limited
» Amritsar QA professional,
» Ankleshwar Peoplesoft
» Aurangabad Game developer -
» Bangalore Symbian, an international
» Baroda/Vadodara MNC client of HR minds
» Bhavnagar Next>
» Bhopal Modify Jobs for you
» Bhubaneshwar ------------------
» Calicut Search within results
» Chandigarh Click & search
» Chennai/Madras Simple search
» Coimbatore ------------------
Next> Home
------------------
Simple search
Home Managed Mobility Services

Job search– Keyword search

~Choose location~ XX jobs found for exp
less than 2 yrs, location
~Choose experience~ » All Indian metros All Indian Metros,
» Choose metro keyword gaming
» less than 2 Experience » All International Fresher coder, Wipro
Click & search »3 » Choose international J2ME Game
Location
Enter keyword »4 location developer, ACL-wireless
[Gaming] »5 » Agra Game designer, a
SEARCH SEARCH » Ahmedabad
»6 client of HR solutions
Simple job search »7 » Allahabad limited
Get a great resume »8 » Ambala Game tester,
Send your resume to »9 » Amritsar Peoplesoft
consultants » 10 » Ankleshwar Game developer -
» more than 10 » Aurangabad Symbian, an international
Next> » Bangalore MNC client of HR minds
------------------ » Baroda/Vadodara Next>
Simple search » Bhavnagar Modify Jobs for you
Home » Bhopal ------------------
» Bhubaneshwar Search within results
» Calicut Click & search
» Chandigarh Simple search
» Chennai/Madras ------------------
» Coimbatore Home
Next>
------------------
Simple search
Home Managed Mobility Services

Registered audience:
•A way to search jobs away from the PC

•Information about resume updation and
find-ability

•Approachable systems when they are
singled out by a recruiter


User Persona – Arun, 32, male

 Executive
 Registered on Monster
 Can’t access job sites from office
 Never gets home on time to sit on
the net
 Gets passed over for a promotion
 Problem: Wants to get job offers
but does not know how


Solutions for Registered users

Impetus to update resume and a way to do so
without spending too much time or effort at it

Simple solution for job search during the few private
moments that he has

Immediate information on things that require his
immediate attention like interview calls


Update resume reminder flow

Arun comes in the set
who have updated their
resume before 2006. He
is sent the reminder
SMS
Resume 2 yrs old
Click to update!

Sends UPDATE to 6767XX
On your resume at
Monster, you have
2yrs of experience. To
update resume
through GPRS and
get job offers, send
UPDATE to 6767XX
Or go to
monsterindia.com

Arun gets the reminder SMS on his
phone


Resume update wizard

~Your Resume~ ~Experience~ Your experience has
(Updated on 2-Mar-06) [..2yrs..] been updated!
Mobile number ~ UPDATE Update employer>
9810341582 <Back to resume Update current job>
-------------------- Update
Email ID ~ <Back to resume
devingel@gmail.com Update employer --------------------
Experience ~ 2 yrs Experience Update current job Click & search
Location ~ New Delhi --------------------- Simple search
Current employer ~ Click & search Jobs for you
ACL-wireless Ltd Simple search Home
Highest qualification ~ Jobs for you
BA – English Home
Resume headline ~
Usability specialist with ~Current employer~ Your current employer
expertise in building [..ACL-Wireless..] has been updated!
online communi… Current employer UPDATE Update previous
Update employers>
Current job <Back to resume
responsibilities ~ -------------------- Update experience>
Porting existing web Update employer Update current job>
based functionalities to Update current job <Back to resume
the mobile ph.. --------------------- --------------------
---------------------- Click & search Click & search
Home Simple search Simple search
Jobs for you Jobs for you
Home Home


Interview call flow

Recruiter finds
Arun’s resume
online. Sends an
interview call

Interview call received!
Click to view!

Arun gets an SI
on his phone


Interview call flow – contd..

~Job description~
Product manager
~Employer profile~ Person should have 2+
~Interview calls~ A client of HR minds years of relevant
From A client of HR consulting experience of
minds consulting for HR minds is about development in MS
Product manager People. An enterprising Technologies.
From Peoplesoft Employer family; knowledgeable
computing for Project and dedicated to Should have good
manager quality, technology, exposure of ASP.Net
---------------------- innovation and growth. with Vb.Net.
Update resume APPLY
BEFORE applying More > Good knowledge of
RDBMS-SQL server. ~Job application~
Similar jobs Job description>> Job description You are registered with
---------------------- -------------------- Monster as
Click & search Update resume Should have good
communication skills. ‘Arun_nehra’
Simple search BEFORE applying Enter password:
Jobs for you More jobs by this [……]
Home company Good Client interaction
skills. LOGIN
--------------------- Forgot password?
Click & search Not your username?
Simple search Must have good
analytical skills. --------------------
Jobs for you
APPLY Home
Home Apply
More >
Company >>
--------------------


Single click search for
registered users

8yrs, location delhi & role
product/project manager
Jobs for you Jobs for you
.. Product
Interview calls(2)
manager, Wipro
Last resume edit
Product management
(2 months ago)
head, ACL-wireless
Click & search
Product manager, a
Simple job
client of HR solutions
search
limited
Project manager,
Peoplesoft
Project manager –
J2EE, an international
MNC client of HR minds
Next>
------------------
Click & search
Simple search
------------------
Home


Change search options

~Search within results~ ~Add keywords~ 8yrs, location delhi,
XX jobs found for exp XX jobs found for exp keyword J2EE & role
8yrs, location delhi & 8yrs, location delhi & product/project manager
functional area IT/telecom functional area IT/telecom .. Product
Add keywords Add keyword [………….] manager, Wipro
Specify company SEARCH SEARCH Product management
Add industry ------------------ head, ACL-wireless
Add qualification Specify company Product manager, a
Add location Add industry client of HR solutions
Add functional area Add qualification limited
Add role Add location Project manager,
------------------ Add functional area Peoplesoft
Click & search Add role Project manager –
Simple search ------------------ J2EE, an international
------------------ Click & search MNC client of HR minds
Home Simple search Next>
------------------ Modify Jobs for you
Home ------------------
Click & search
Simple search
------------------
Home


Subscribe to search options

~Jobs for you~ ~Subscribe @ Rs 100~ ~Congratulations!~
‘Jobs for you’ search has Every morning, if jobs You have been
been modified. Now you matching these results subscribed to Jobs for
can access these results are posted, you will be you!
by clicking on ‘Jobs for sent a service message You are on your way to
you’ on your mobile which you can click on to finding that dream job!
screen. access to these jobs. <Back to Jobs for you
SUBCRIBE Subscribe You will be charged Rs. ------------------
<Back to Jobs for you 100 in your phone bill or Specify company
------------------ towards the balance on Add industry
Add keywords your pre-paid card every Add qualification
Specify company month for this service. Add location
Add industry BUY BUY Add functional area
Add qualification <Back to Jobs for you Add role
Add location ------------------ ------------------
Add functional area Specify company Click & search
Add role Add industry Simple search
------------------ Add qualification ------------------
Click & search Add location Home
Simple search Add functional area
------------------ Add role
Home ------------------
Click & search
Simple search
------------------
Home

Jobs for you flow

Jobs which match the
results that Arun wants are
posted.

6 jobs for you
The next Click to view!
morning, Arun
gets an SI on
his phone


Registered without mobile no.:
•A way to associate their mobile number
with the system


Add mobile number
flow for registered users

~Job application~ ~Your Resume~
Your mobile number is (Updated on 2-Mar-06)
not registered on Mobile number ~
Monster. 9810341582
Want to Register? Email ID ~
Member already? add devingel@gmail.com
~Log in ~ ~Add mobile no.~
mobile number Experience ~ 2 yrs
Username: Enter mobile number
-------------------- Location ~ New Delhi
[………] [………….]
Home Current employer ~
Add mobile Password: SUBMIT SUBMIT
ACL-wireless Ltd
[………] View resume
LOGIN
Highest qualification ~
LOGIN -------------------- BA – English
New member? Register Home Resume headline ~
Usability specialist with
--------------------
expertise in building
Home
online communi…
Current job
responsibilities ~
Porting existing web
based functionalities to
the mobile ph..
----------------------
Home


Thank You

ACL Wireless Limited

17, Community Centre, East of Kailash, New Delhi – 110065, India
Tel +91.11.26438813 | Fax +91.11.26438825 | www.acl-wireless.com | mms@acl-wireless.com

Noida  Mumbai  Dubai

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