The document proposes an exhibition organized by JF Gallery to showcase the artwork and cultural perspectives of the artist JF. It discusses integrating participation into the exhibition through an interactive experience that builds emotional connections between the artwork and audiences. The exhibition aims to communicate JF's emphasis on thought-provoking portraits and cultural shifts through various programs and events.

1. Proposal Outline
for
Exhibition Organizer
Program

2. Our Understanding
 JF giving a powerful collaboration of Art and design. French's paintings are a
palette of cultural shifts/movements and awareness. The Synergy between
people and personalities, her portrait works the emphasis on strong thought
provoking images. Her art can sometimes be seen as 'limited edition' art range
on tees.
 Nature, people say personality is created by God and art by man. JF can
capture the art of people personality and put it on as masterpiece.
 Through exhibitions, the gallery seeks to present authentic materpiece of JF
artwork and artifacts that address her of people personalities consciousness and
cultural awareness.
 Many programs are created to reflect public experience and expand the reach
of people personalities in many cultural. The exhibition is also as a variety
communication in any cultural groups.
 Through my experience in event/exhibition orginaizer, sense of art also with
understanding of Bali culture, I am sure I can contribute my best for orginaize
JF gallery exhibition.

3. Integrated Exhibition
Integrated exhibition is new concept exhibition strategy that can
enhance exhibit of value and communication startegy. It is
consisted such as, purpose, characteristics, system, sponsored,
analysis, potential benefit, strategic points and core key words.
“DIFFERENT THINGS TO DIFFERENT PEOPLE”
“ PARTICIPATE + COLABORATE = EMOTIONAL EXEPERIENCE BONDING “

4. Frame of thinking
Participatory art project
In participatory art projects artists use participation as a component of art
making.
In participative art projects however, participation is the project and the artist
creates the framework allowing for participation with no pre-conceived ideas of
the outcome. Publics as a subject and object of masterpiece
Public Art Artist

5. “ INTEGRATED
EXHIBITION STRATEGY ”

6. Public show EXHIBITION a product
Selling
Showing & display of works & art
Positioning of the artist
Exposure of real objects
Image building Conference
Visual presentation of ideas
Emotional attachment with audience
Promotion of a new design

7. Fundamental Principle
Exhibition Communication Structure / Exhibition Interactive Process
Classification by Exhibition Place, Term, Contents and Participation
Exhibition Frame Work : Exhibition Planning Process
Exhibition Design Process Structure

8. Exhibition Communication Structure
Concept
COMMUNITY
RESEARCH PR
Exhibition involves a ANALYSIS EXPLAIN
multi-way MANAGEMENT
communication WATCHING + PARTICIPATING AUDIENCE
WORKS
process.
Audience can visit DIRECTION
EXHIBITION VISIT
and watching
participating in a
SPACE
works / space. It can
give and seek
Feedback
information. Most Planning Valuation
importantly is
conducted face to Adjustment / Consultation
face interaction as
the most effective Business Take
Development Exhibit Management
way to build and Planning Away
sustain customer
relations.

9. Exhibition Communication Plan
JF Exhibition Publics
Communication Channel Between Artist And Public
Delightfully Life’s Good
Smart Art Give the Experience With JF
(emotional impact)
Innovation To feel Special Something
Premium blend of art and design
“ INTEGRATED Creating new cultural
EXHIBITION
STRATEGY ” Experience
Premium market strategy

10. Exhibition Classification
Classification Exhibition
PLACE Indoor, outdoor, Stopped, mobile, traveling, simulated
TIME Permanent, Standing, Short-term, Diachronic, Synchronic
Image, Experimental, Power Equipment,
CONTENTS Breeding, Education, Science
PARTICIPATION Experience, Individual, Grouping
Classification
Exhibit Style
Trade Show, Public Show, Consumer Show, Fair, etc
COMMERCIAL
NON- Non-commercial gallery, Museum, Expo, Biennale,
COMMERCIAL Art-zone/street, Festival, etc

11. GLOBAL PLAN THINK NEW JOIN IN AND IN HISTORY
PARTICIPATION
OFF
ALL-ROUND ATTRACT
THE HISTORY
PLANNING FOREIGN
WALL
CAPITAL
CURRENT
TREND MADE IN ___
NEW
CONTENTS
CONSUMER
CENTERED
NOSTALGIA
KEY WORDS
WORLD STRONG
CREATIVE
“NOW” EXHIBITION VALUE ECONOMIC
SYSTEM
INNER PROPRIETARY
COMPANY
HISTORICAL
PLACE
SYSTEM
GLOBAL REBULDING COMMEN- COEXIST
PLAN STRATEGY SALISM
MIXED
NEW TREND MIXED CREATIVE INTEGRATED CREATIVE MIXED
TREND EXHIBITION TREND
VALUE VALUE
“FUTURE” EXHIBITION VALUE
CONT- PARTIC-
PLACE TIME
ENTS IPATION
FUNDAMENTAL
PRINCIPLES Indoor, outdoor, Stopped, mobile, traveling, simulated, Permanent, Standing, Short-term,
Diachronic, Synchronic, Image, Experimental, Power Equipment, Breeding, Education, Science,
Experience, Individual, Grouping Exhibition
“PAST” EXHIBITION VALUE
Frame for Plan / Basic Plan / Operation Plan / Valuation
DESIGN ING PERSPECTIVE

12. Exhebition Plan & Management
Time Place Sponsored By Purpose System
1.Season / Week / Period 1.In / Out 1.Host organization 1.Purpose 1.Operation
2.Reference Consideration 2.Region 2.Contents Process
3.Target Audience 3.Weather 3.Interest 2.Planning
4.Avoid overlapping with 4.Number of Yes or No 3.Schedule
other event persons / Area 4.Stability 4.Conte
5.Enough time to prepare 5.Context / Facility 5.Effect 5.Checklist
6.Failure Forecast 6.PR
7.Budget 7.Display
8.Equpiment
9.Transportation
10. Food

13. Exhebition Plan & Management
Step 1 Step 2 Step 3 Step 4 Step 5
Frame for Plan Basic Plan Operation Plan Operation Plan Valuation
1.Purpose 1.When 1.Operation Outline 1.Menual 1.Data Planning
2.Theme / Concept 2.where 2.Place 2. Schedule 2.Report
3.Goal 3.what 3.Planning 3.Setting / 3.Valuation
4.How 4.Event Planning Installation
5.Whom 5.PR Plan 4. PR
6.How 6.Budget Plan 5.Invitation
7.Who 7.Management Plan 6.PD Meeting
7.Take away

14. Exhebition Verification Tool
TREND KEY WORDS
BUSINESS VALUATION

15. MAIN DESIGN CONCEPT : __________________________________________
MAIN THEME : __________________________________________
SUB THEME : ______________________________________________
SYSTEM : ______________________________________________

16. CON- PARTIC-
PLACE TIME TENTS IPATION
PLACE INDOOR EXHIBITION
TIME SHORT-TIME / STANDING EXHIBITION
CONTENTS IMAGE / EXPERIMENT EXHIBITION
PARTICIPATION EXPERIENCE EXHIBITION

17. Exhebition Management
FRAME WORK (PARTICULAR ANALYSIS)
1.Season / Week / Period : SUMMER SEASON 1 WEEK EXHIBITION
2.Reference Consideration : NONE
3.Target Audience : ARTIST, JOURNALIST & EXECUTIVES
4.Avoid overlapping with other : NONE
event
: PREPARATORY PERIOD ABOUT 3 MONTHS
5.Enough time to prepare
Time
1.In / Out : INDOOR/OUTDOR EXHIBITION
2.Region : UBUD
3.Weather
: SUMMER SEASON
4.Number of
: NUMBER OF PERSONS/ AREA : CONSIDERATION (approximately 300 )
persons / Area
5.Context / Facility : LOUNGE DISPLAY AND OPTIONAL EXTRA SPACE
Place

18. Exhebition Management
1.Purpose PR (PUBLIC RELATIONS): PUBLICITY ACTIVITES
Introduced Smart art and JF
2.Contents
TOPICS
3.Interest IN JF GALLERY
EXHIBITION THEME :
Yes or No
EXHIBITION DESIGNED BY :
4.Stability STABILITY : CONSIDERATION
IMAGE BUILDING
5.Effect
ARTIST POSITIONING
6.Failure Forecast FAILURE FORECAST : CONSIDERATION
7.Budget
BUDGET : MEASUREMENT / WILL BE ANNOUNCE Purpose
Operation Process / Planning / Schedule / Content / Checklist
1.Operation Process 10 July 2008 Information for exhibition catalogue entry ( print and virtual form)
2.Planning 10 July 2008 Stand projects for approval
14 July 2008 Stand equipment and technical service
3.Schedule
14 July 2008 W Seoul-Walkerhill Lounge Hall rental
4.Content 14 July 2008 Order of exhibitor passes, tickets to the exhibition and to Welcome party
5.Checklist 14 July 2008 100% payment for exhibition space rental
24 - 27 July 2008 Build-up of the exhibition
6.PR
28 July 2008 Delivery of exhibits to stands
7.Display 01 Aug 2008 Exhibition days: 1 – 3 August : 10.00am-5.00pm
8.Equpiment 01 Aug 2008 Official exhibition opening ceremony, party
03 Aug 2008 Exhibits removal
9.Transportation
03 Aug 2008 Exhibition dismantling
10. Food
PR: Advertising on exhibition stands , Novelties information,Official show Catalogue, Press conferences,
seminars, presentations, Press Contact List, Advertising outside exhibition stands (advertising billboards)
Display: dates, Build-up of the exhibition
Equipment / Transportation / Food
SYSTEM

19. Exhibition Budgeting

20. THANK YOU