This document provides tips and tools for collecting and analyzing data from social media platforms like Twitter and Facebook. It suggests using Google Docs formulas to extract profile data from Twitter handles copied into Excel. Other tips include using free social media monitoring tools to track competitors, improving SEO by focusing efforts on indexed pages, metadata, and link building, and using Flickr photo credits to cite image sources. The document promotes the 24UsableHours website for more social media research tools and tips.